Main Analysis of the Paper

Write an essay on an innovative practice developed. This can range from innovative systems to a complete however be within the current field the business operates case study should include:

1. The background and history of the business/owner.

2. What innovative practices/product/service did they?

3. What was the aim of the initiative?

4. How did it come about and what research was taken?

5. How did the initiative impact on the organisation?

6. What success did the initiative have on the market? 

Innovation is considered as the key aspect of every organization, as this helps the business enterprises to implement new thoughts and ideas in the markets and offer a new range of varieties in front of the customers. It is said that a business organization thrives in the market if it continues to bring in innovative and creative features or aspects within the enterprise that will help it to be unique and attain sustainable competitive advantage in the overall market. Innovation usually refers to the idea of changing processes or developing new and creative spheres in the business environment by introducing new products and services for the customers (Ceserani & Greatwood, 1995). This essay will strongly focus upon how Scenic Pacific Tours Ltd, the well known tour operator of New Zealand that has created extraordinary and innovative ventures and developed tourist products thereby making the country a creative place to visit in.

Many tourism organizations of the country have capitalised on the adventure which have led New Zealand recognised as one of the most popular and innovative tourist destination all across the world (Creativity, innovation, and job creation, 1997). It is through the means of innovation and creativity of the tourism industries that the country New Zealand has become one of the most attractive tourism sectors in the world. 

Scenic Pacific Tours Ltd is one of the most reputed tour operators of New Zealand that offers the best of services to the travellers who come to visit the place. The company presents the most attractive spots of the country and promotes them all throughout making the country a creative and wonderful place in the world. The concerned tour operator is much aware of the various likings and preferences of the people and as such they provide the travellers with all sorts of benefits and facilities which can attract them quite fruitfully (Gryskiewicz, 1993). Scenic Pacific Tours Ltd has been founded in the year 1965 and since that time, the company has flourished and prospered as one of the most popular tour operators of New Zealand. It has become the fully independent tour operators catering the best services through their great reservations team to the tourists. The service providers are well aware of all sorts of innovative aspects of their tours and thus, aim at rendering the supreme services to the tourists. The tour operator offers the travellers with an extensive range of Independent Coach and Group Tours to both North and South Island of New Zealand where the most attractive spots of the country can be witnessed.

Background of the Business

The Scenic Pacific Tours Ltd has been serving the travellers for more than seventy years and has been offering over 40 departures from Auckland, Queenstown, Wellington and Christchurch. The speciality of the company is the South Island where the tourists can witness one of the best adventure playgrounds of the whole world. The principle aim of the company is to provide the tourists with the best travelling experiences and create a strong positive imprint in their minds for long term basis (Price, 2005). The company aims at delivering the tourists with the services that are demanded by them. Innovation and implementation of new ideas and thoughts in the company has made it reach the highest peak of success and fame in the overall tourism market of New Zealand as well as in the whole world. It has grown and developed widely in the tourism industry delivering the best and looking after the needs of the people. 

The Scenic Pacific Tours Ltd has earned immense success and fame in the worldwide tourism industry due to their arrangement of daily departure facility in the special independent tours. Also the hotel or motel accommodation facilities introduced by the company have got the ability to shorten or lengthen tours which can meet up the needs of the travellers (Paulus & Nijstad, 2003). The company aims at providing best tourism services at an agreed budget and thus the people do not need to actually think much for planning for a trip to the whole of New Zealand. Complete freedom and flexibility over tourist services have been the most attraction for the tourists and Scenic Pacific Tours Ltd has thereby attracted a huge number of travellers in the market attaining competitive advantage. Scenic Pacific Tours Ltd makes sure that they provide enough knowledge to the tourists about the various wonderful tourist places of New Zealand.

The New Zealand tour operator has decided to do something innovative and creative which no other tour operators have planned. They have implemented innovative ideas in the field and have thought of providing the travellers with a unique opportunity of diving and scuba tours. The Scenic Pacific Tours Ltd has intended to give the travellers the best tourism experience and they believed that scuba and diving tours will be the most creative and attractive option for the people to explore deep under the sea bed and observe underwater creatures, fishes, etc. that will serve the interests of the people (Plsek, 1997). Moreover the tour operator has also arranged expedition cruises to make people explore the rugged coastline of New Zealand and open up opportunities for them to travel beyond the shores of the country such as Fiji, Pacific Islands and Antarctica.

Implementation of Innovative Service by the Company

It is a much innovative and unique intervention from the part of the concerned tour operator as they aim at delivering all such services to the people at a reasonable budget. Full day sightseeing to all the tourist spots of the country at a competitive price package helped the company to engage more and more travellers to the country from all over the world and excavate the beauty of the place (Saarinen, Moswete, & Monare, 2014). They have acknowledged the actual needs and interests of the people and introduced such creative services to fulfil them on effective means. Once the people get associated with the services of the Scenic Pacific Tours Ltd, they will be able to visit all the excellent and wonderful tourist places of the world in much easier way. The travel consultants help the people to make plans and they promise to fulfil all of them ensuring wonderful ever lasting memories of the beautiful spots of the country.

Creativity has made the company flourish and prosper over the years as it enables the tourists to witness the most creative and unique wonders of New Zealand altogether (Mattsson, Sundbo, & Fussingâ€ÂJensen, 2005). The people who have been associated with the company have commented on the creativity and innovativeness it presented to them through the adventurous scuba and diving tours. Moreover the beyond shores trips have also led the people gather lots of memories that they can be able to cherish all through their lives and can have the urge to visit the places over and over again with the guidance and assistance of the Scenic Pacific Tours Ltd tourism group. Innovation has been the key asset of the organization and the business improved and prospered for its excellent services and uniqueness that they bring about before the tourists.

As mentioned earlier, the most important and actually the main aim of this initiative is to make the tourists exhume the unseen and unknown areas of the country, New Zealand. Scenic Pacific Tours Ltd thought of bringing in something new and out of the world feature that will not only promote the beauty and attractive destinations of the country but also will enable them to grab the attention of more and more tourists from all over the world (Innovation and growth in tourism, 2006). In the competitive business world, it is only possible for Scenic Pacific Tours Ltd to achieve success and attaining competitive advantage if they can incorporate innovative thinking in the organization. In order to serve the purpose, the company has targeted mostly the medium income group of people who can easily avail the services of the company. Diving and scuba tours have been the greatest initiative taken by Scenic Pacific Tours Ltd in order to serve the purpose of satisfying the people with their offer of exploring new things. 

Aim of the Initiative

Complete market analysis has been done by the Scenic Pacific Tours Ltd in order to find out the actual customer needs and their specifications regarding travelling. The urge of people to go out for travelling tends to make them get associated with those tour agencies which can provide them with the utmost beneficial facilities and trips at the most competitive packages. Moreover they tend to visit places that are beautiful and innovative (Lessem & Schieffer, 2010). Thus the company has analysed and perceived the demands of the people and initiated the scuba tours and diving so as to catch the people’s attraction. Also the expedition tours provided to the tourists help the company to promote their country and its attractive destinations. Effective online promotion of its newly initiated services has been done. The company website has provided the breathtaking and eye catching pictures of the adventurous trip hosted with the complete trip details so as to attract people from all across the world. Also the activities of the competitors have been overviewed which made Scenic Pacific Tours Ltd take the necessary initiation at the correct time to survive competition.

The company has attained huge fame and success in the field of tourism due to its introduction of the scuba tours and diving along with the expedition trips at an agreed price.  They have dived the way for success and have become one of the most promising tour operators in the whole of New Zealand. People have considered the services of the agency quite impressive and they have commented that the innovative step has enhanced the travelling experiences among them (Aldebert, Dang, & Longhi, 2011). The objectives behind the innovation have been accomplished and have made the company withstand the competitive challenges effectively. The uniqueness put forward by Scenic Pacific Tours Ltd through its innovative initiation has given the company a new dimension of recognition and competitiveness by gathering enough tourists worldwide. 

The innovation has enhanced the market strength of the tourism industry of New Zealand (Boutellier & Heinzen, 2012). The company has been able to drive more tourists in the market which led to the increase the market share of the company and improve the efficacy of the services. This has also enabled the company to give a tough competition to the other tour operators of the country and ensured profitability of the company.

Conclusion

Tourism has always been the most extensive part of New Zealand where the tourism organizations in the small business landscape have entered the country and created benchmark in the field of tourism. The entire study portrayed that with the implementation of innovative ideas and starting the diving, scuba tours and expedition tours at a comparatively lower price made the Scenic Pacific Tours Ltd to attract more tourists in the market and ascertain their growth and development in the tourism market of the country. Proper planning and research has enabled the company to gain competitive advantage and sustain its position firmly in the tourism industry (Carlsen, Liburd, & Edwards, 2013). 

References

Aldebert, B., Dang, R., & Longhi, C. (2011). Innovation in the tourism industry: The case of [email protected] Tourism Management, 32(5), 1204-1213. 

Boutellier, R. & Heinzen, M. (2012). Growth through innovation.

Bytheway, C. (2007). FAST creativity & innovation. Fort Lauderdale, Fla.: J. Ross Pub.

Carlsen, J., Liburd, J., & Edwards, D. (2013). Networks for innovation in sustainable tourism. Prahran, VIC: Tilde Publishing and Distribution.

Ceserani, J. & Greatwood, P. (1995). Innovation & creativity. London: Kogan Page.

Creativity, innovation, and job creation. (1997). Paris.

Gryskiewicz, S. (1993). Discovering creativity. Greensboro, N.C.: Center for Creative Leadership.

Innovation and growth in tourism. (2006). Paris.

Lessem, R. & Schieffer, A. (2010). Integral research and innovation. Farnham, England: Gower.

Mattsson, J., Sundbo, J., & Fussingâ€ÂJensen, C. (2005).Oxford University Press.

Plsek, P. (1997). Creativity, innovation, and quality. Milwaukee, Wis.: ASQ Quality Press.

Price, R. (2005). The eye for innovation. New Haven [Conn.]: Yale University Press.