Case of background

Describe about the Organisational Change Management for Strategic Global Marketing.

The present study has dealt with the change management followed by Rapid Supply Electronic Components Ltd (RSEC) that helps the company to increase their sales and distribution operation. Andersson et al. (2012) has mentioned that change in organisational structure and business activities to improve their present condition. It is change in the internal environment of the organisation that influences its performance. In the current scenario, it is noticed that Rapid Supply Components Ltd possess decentralized structure and has six different units in different locations of Australia. The company has possessed Electronic Bits Fast (EBF) that also offers electronic components to Australian service users. Therefore, Rapid Supply Electronic Components Ltd has worked on changing the sales, logistic and customer service operations. The business firm endeavours to follow the EBF’s centralized function and has decided to manage their business operation from Electronic Bits Fast’s head office in Sydney. Therefore, the company has faced certain faces issues from the employees’ end. It is observed that the most of the workers of RSEC fails accept the change in the organisational function. Therefore, it incorporates stress and anxiety in their mind that affects their performance in the workplace. The staffs feel lack of respect and value in the organisation. 

Identification of problems:

In the present scenario, it is observed Rapid Supply Electronic Components Ltd has faced certain issues that affect their business operation. Harmon (2014) has deciphered that change in the business function facilitates stress and anxiety among the employees. Company’s decision to change their organisational function creates disappointment and anxiety among the employees. The main reason behind their dissatisfaction is the fact that RSEC has recently overcome the upheaval condition. On other hand, the experience staffs presume that RESC’s has provided better service before the acquisition of EBF. The change in firm’s function creates questions in their mind regarding its effectiveness in the present condition. The workers have thought of ruling over the newly merged company. However, RSEC’s decision of shifting the head office in EBF’s office in Sydney has left their desired objectives unfulfilled. However, workers of RSEC find it an unnecessary act to centralize company’s integrated function. The staffs of Rapid Supply Electronics Components Ltd believe that the separate department of the organisation performs well in different parts of the country. Therefore, centralization of work might affect their business operation. It is also very difficult to accumulate the work performed in six different branches.

Analysis

Employees from the logistic, customer service and sales department have understood that they might be transferred from their current locations. On other hand, some of the staffs like members of sales team and deliveries to customers do not need to move from their position. However, the company remains silent regarding the transfers of workers after the initial announcement. Hayes (2014) has stated that fear of employees regarding the unknown changes in the firm affects the business operation. In present case, it is observed that the workers of Rapid Supply Electronics Components Ltd have also feared about the success of this change plan followed by the company. Becker et al. (2013) has opined that the change in organisational system requires cost and time. Here, RSEC has invested money to introduce SAP system, training program for the employees that affects the financial growth of the corporation. The employees also remain doubtful about that benefit ratio in relation to the money invested in the change management system. In opinion of Hornstein (2015), the selection of wrong solution reduces the chances of increasing the profit margin in the firm. The managers of Rapid Supply Electronic Components Ltd (RSEC) have also suspected the effectiveness of the change function possessed by the company. The managers have also anticipated that they might fail to meet the requirements after the change in management strategy.

In opinion of Waters & Rinsler (2014), ADKAR Change Management Model focuses on attaining the desired objectives of the company, following the change in organisational work. The model focuses on making individual or business firm aware of the necessity of the change in business structure. In the current situation of RSEC, the company has failed to make their workers understand the problems faced in the current situation and the need of changing their organisational structure and business function. Therefore, it has created fuss among the staffs of the organisation. The change model of ADKAR has also addressed the desire of individuals working in the business firm to support the change plan (Rosemann & vom Brocke, 2015). The active participation of individuals assists the corporation to facilitate their change system. RSEC has lacked in attaining the active participation of employees and managers. Therefore, the company has faced hindrance in incorporating the change the business structure. The present change model has also mentioned the importance of knowledge to change the business structure. In the present case, it is noticed that RSEC has faced challenges in deriving appropriate process for following the change function. Therefore, the employees fail to understand the purpose of the change in the business function clearly.

Problem analysis and justification

According to Shah (2014), ASKAR model focuses on the ability of the company to enable the change in the business function. RSEC has implemented the change plan in the different units of the country. However, lack of cooperation from the workers has lowered the chances of introducing the changes successfully. The business firm fails to gather active participation of managers and employees to make the change plan successful. Pugh (2016) has mentioned that ADKAR change management model has also focused on implementing reinforces to retain the change system prevalent in the company. In case of Rapid Supply Electronic Components Ltd (RSEC), the organisation has confronted issues in sustain the change plan. It is observed that the lack of cooperation from the workers and managers have created troubles in maintain the change system in different outlets of the business firm. RSEC has faced anger and stress of staffs regarding the implementation of the change strategy. The skeptical attitude of individuals working in the company has created challenges in enhancing the change plan to develop the current customer service operation of the company. 

In opinion of Nienhuis (2014), effective communication between employees and organisation helps to enhance the business function. Strong relation with staffs assists the company to attain the desired objectives. It helps the firm to share their goals with the staffs and to take their suggestions for further improvement. In present scenario, communication with workers helps RSEC to make the employees clear about the importance of change [plan considered by the firm. It aids the organisation to possess the support and participation of staffs to improve the logistic and customer service operation (Yaghoubi & Hojatizade, 2014). Interaction with employees also aids the company to understand the reason behind their stress and anxiety (Mine, 2015). Therefore, RSEC can take essential steps to provide security to their experienced staffs. It helps to retain the support and loyalty of employees and managers that affects their organisational work. Jeston & Nelis (2014) has deciphered that the board members of RSEC to improve must focus on making the employees believe that the possession of EBF is a good investment and the centralization of power will help the to take an effective decision for different branches of the company. It helps the organisation to facilitate the logistic function. The improvement in the logistic operation helps to improve the distribution operation and delivery system. Effective delivery system assists to expend the business in different location of the country (Kerzner, 2013). Training plan for employees helps RSEC to make their vision clear regarding the change in the business structure. The training helps to make the staffs aware of the necessity of centralization to enhance the business function.

Alternative solutions

In opinion of Cameron & Green (2015), ethical issues assists the company to distinguish between acceptable and unacceptable behavior. It helps the company to regulate and monitor the activities of employees and managers in the company. It aids the business firm to retain the business morale that helps to retain the reputation of the company. Therefore, RSEC should focus on including ethical objects to maintain the morale in the business work. The company should also work on controlling the excessive changes possessed in recent times. The company should consider small amount of changes in their units to address the initial success. It helps the company to avail success in long run. Gradual changes in the business help to understand the response of workers that helps the company to decide their next step. It assists the company to balance between demands of workers and change needed to improve the business operation.   

In the present case study of Rapid Supply Electronic Components Ltd, it is followed that the business firm should focus on incorporating coaching plan that helps to send messages to employees regarding the necessity of changing the business function. It aids to make the employees aware of the advantages of the change plan that helps to increase the business function. The coaching plan helps to obtain a direct interaction with the staffs to know their idea about the change followed in the corporation. Their attitude assists to understand the acceptability in the change function of RSEC. The company should consider the training plan that aids to improve the relation with managers and staffs. It helps to dissolve the doubts revolve around their mind regarding their current position in the company. It gives RSEC an opportunity to reinforce the implementation of the change plan to facilitate their sales, logistic and customer service department. The company should also discuss with the workers regarding the change of head office in Sydney. RSEC should consider the importance of their experienced workers and should provide them facilities that affect their service in the work area. The business firm should work on analyzing the affective of the change plan. The company has recently attained stability in the market and the sudden decision of change plan affects their current situation. It might bring success in the current time. However, the success of the plan is questionable in long term.

RSEC should work on introducing effective management plan that aids the company to derive the opinion of managers and staffs in incorporating the change system in the business. The introduction of management plan assists the firm to take significant steps to improve their present logistic, sales and customers service operation. The management plan helps to monitor the attitude of managers and workers regarding the change plan that affects the sales operation. It is observed that the effective distribution operation and logistic service helps to improve the business in different parts of the country. The management program of the firm helps to facilitate their customer service operation. It helps to provide better service to the end-users that affects the business function of the corporation. RSEC should work on involving the managers and experiences staffs in their discussions. It also helps to indentify the participation of the workers and managers to improve the business operation of the organisation.

RESC has considered the importance of introducing management plan that assists the company to dissolve the issues faced by them in current time. The board members of RSEC has worked on obtaining the opinion of managers regarding the decision of changing the location of head office and the incorporation of centralized power to perform the work coherently in different units. It helps the company to make the vision clear to the workers and managers about the change strategy considered in the firm. Rapid Supply Electronic Components Ltd (RSEC) has also worked on improving their communication with the staffs to understand their insecurities regarding the change system in the firm. It helps to consider employee’s points and to take necessary step to dissolve the issues faced by them. Communication with workers also aids to reduce their fear of losing their position in the firm. It aids the company to take initial steps to retain the trust of their experiences staffs. Firm connection with staffs helps the organisation to attain effective service from them that helps to improve the sales operation. Improvement in sales aids the firm to develop their distribution operation and to customer service system to provide service to wide range of service users in different locations of Australia.

References:

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