Understanding Utility Function And Standard Gamble For Assessing Utility Values

Utility Function and Its Assessment

Utility function is a twice differentiable function of wealth which satisfies the principle of non-satiation and risk aversion. We can assess the utility function by mainly two methods, that is interview method and probability encoding. In interview method, a person is asked a series of questions from which his/her utility function is assessed while in probability encoding probabilities are attached to uncertain possible outcomes depending on an individual’s preference.

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A standard gamble is a technique for managing outcomes by attaching probability values  to an individual’s preferences. The standard gamble is used in determining utility values by asking a series of leading questions the answer to which will help determine the utility values of the individual as they indicate an individual’s attitude towards a particular risk.

  1. Decision matrix

Good

Fair

Bad

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Share market

11400

10800

10000

Government bonds

10900

10900

10900

  1. Optimist criterion

Good

Fair

Bad

Maximum outcome

Share market

11400

10800

10000

11400

Government bonds

10900

10900

10900

10900

The optimist will take the option of the maximum outcome which is to trade shares under good market which its outcome is $11400

  1. Pessimist criterion

Good

Fair

Bad

Minimum outcome

Share market

11400

10800

10000

10000

Government bonds

10900

10900

10900

10900

The pessimist will take the option of maximum in the possible minimum outcome which is to trade in government bond in all seasons which results in $10900

  1. Regret criterion

Good

Fair

Bad

Minimum outcome

Maximum outcome

Share market

11400

10800

10000

10000

11400

Government bonds

10900

10900

10900

10900

10900

Regret criterion can choose to go for both the minimax and maximin take the option of trading in government bond which gives $10900.

  1. Expected monetary value

Good

Fair

Bad

Share market

11400

10800

10000

Government bonds

10900

10900

10900

Probability

0.4

0.2

0.4

The optimal action in the expected monetary value will be to trade in government bond which its outcome is $10900.

  1. Expected value of perfect information

Good

Fair

Bad

Share market

11400

10800

10000

Government bonds

10900

10900

10900

Probability

0.4

0.2

0.4

The highest expected monetary value is $10900

Expectation for maximizing profit

11100

Knowing the direction the market will go is worth $200

  1. The probability of unfavorable market is 0.5

Since the expected monetary value is $20000 he can go ahead and start the producing new type of razor.

  1. The friend’s probability

Favorable

Unfavorable

Correct prediction

0.7

0.2

Incorrect prediction

0.3

0.8

The prior probabilities are 0.5 for favorable market and 0.5 for unfavorable market

The joint and marginal probability will be;

Favorable

Unfavorable

Correct prediction

0.35

0.1

0.45

Incorrect prediction

0.15

0.4

0.55

0.5

0.5

 

Posterior probability

Favorable

Unfavorable

Correct prediction

0.78

0.73

Incorrect prediction

0.22

0.27

  1. Posterior probability

Posterior probability when the friend predict unfavorable market is 0.22

  1. In engaging friend; under correct prediction

Expected value of sample information (EVSI) = emv with sample information – emv without sample information.

emv with sample information =

                                = 19920

Emv without sample information

He should not engage his friend because the value of the information is less than the cost of the information.

MODEL

 

 

 

 

 

 

 

 

 

 

Selling

 

Profit

Fixed

 

Month

RN1

Demand

Price

RN2

Margin

Costs

Profit

1

0.23297

107

$180

0.22763

20%

2000

6408

2

0.794052

147

174

0.233362

30%

2000

7956

3

0.395857

139

163

0.40283

70%

2000

11536

4

0.320458

196

174

0.240464

13%

2000

3164

5

0.245738

134

165

0.360996

90%

2000

24192

6

0.422416

153

178

0.890802

40%

2000

12408

7

0.038463

148

176

0.452313

90%

2000

19890

8

0.730945

168

178

0.737935

80%

2000

23780

9

0.503711

192

171

0.878873

40%

2000

8514

10

0.726539

149

171

0.221567

60%

2000

18795

11

0.179755

141

166

0.241994

90%

2000

15998

12

0.412426

105

163

0.142019

30%

2000

7164

DATA

Prob

Cum prob

Demand

Selling

Price

$180

$220

0.05

0

100

Monthly

Fixed cost

$2,000

0.1

0.05

120

Profit

Margin

22%

32%

0.2

0.15

140

0.3

0.35

160

0.25

0.65

180

0.1

0.9

200

MODEL

Selling

Profit

Fixed

Month

RN1

Demand

Price

RN2

Margin

Costs

Profit

1

0.23297

192

$187

0.22763

20%

2000

4700

2

0.158694

103

218

0.479955

30%

2000

8259

3

0.179437

126

186

0.672223

70%

2000

17550

4

0.285063

187

191

0.671108

13%

2000

2978

5

0.482977

187

197

0.800577

90%

2000

37080

6

0.636752

132

199

0.133095

40%

2000

12408

7

0.395724

168

203

0.651491

90%

2000

19890

8

0.19685

116

214

0.334298

80%

2000

23780

9

0.226749

113

188

0.495291

40%

2000

8514

10

0.592614

150

185

0.459049

60%

2000

18795

11

0.223638

123

199

0.774456

90%

2000

15998

12

0.15323

142

210

0.031765

30%

2000

7164

Report of the changes observed

It can be seen than the changes cause the increase of profit from $159805 to $177116. This will bring about the benefit to the company as it obvious the profit margin also increased. The drastic effect it can cause is that with time the increase in price of the tires can lower the demand leading to low sales which will eventually lower the profit. This can force the profit margin to reduce. Some players can come in the market to take the opportunity to sell tires at relatively lower price which can bring stiff competition lowering the profits, demand even further. Therefore, increasing the varieties of tires customers can choose from can make them understand the increase in prices setting in a continuous trend which can be realized by customers in later days. This will ensure continuous demand keeping our increase in profit margin. (Working Group on Radiative Corrections and Monte Carlo Generators for Low Energies, 2010)

  1. Regression between Overhead cost against machine hours

The cost equation I from Overhead cost and Machine hours is

From the above table we see the p-value is less than 0.05 which shows that in this case the variable Machine Hours is statistically significant and can be used for future projections

The regression analysis between Overhead cost and batches

Regression Statistics

Multiple R

0.999144163

R Square

0.998289059

Adjusted R Square

0.998098954

Standard Error

6299.920723

Observations

11

ANOVA

df

SS

MS

F

Significance F

Regression

1

2.08417E+11

2.08417E+11

5251.262

9.17576E-14

Residual

9

357201010.1

39689001.12

Total

10

2.08775E+11

Coefficients

Standard Error

t Stat

P-value

Lower 95%

Upper 95%

Lower 95.0%

Upper 95.0%

Intercept

119.1919192

2317.767593

0.051425311

0.96011

-5123.962644

5362.34648

-5123.96

5362.346482

X Variable 1

267.345679

3.689277512

72.46559201

9.18E-14

258.9999535

275.691405

259

275.6914046

The cost equation I from Overhead cost and Batches is

From the above table we see the p-value is less than 0.05 which shows that in this case the variable Batches is statistically significant and can be used for future projections

The regression analysis between Overhead cost both Machine hours and Batches

SUMMARY OUTPUT

Regression Statistics

Multiple R

0.999169

R Square

0.998338

Adjusted R Square

0.997923

Standard Error

6585.241

Observations

11

ANOVA

df

SS

MS

F

Significance F

Regression

2

2.08428E+11

1.04214E+11

2403.15558

7.62471E-12

Residual

8

346923227.2

43365403.4

Total

10

2.08775E+11

Coefficients

Standard Error

t Stat

P-value

Lower 95%

Upper 95%

Lower 95.0%

Upper 95.0%

Intercept

66.4435

2425.159896

0.027397575

0.97881375

-5525.985247

5658.872

-5525.99

5658.872249

X Variable 1

1.018835

2.092790071

0.486830774

0.63943573

-3.807147947

5.844817

-3.80715

5.844817169

X Variable 2

253.6505

28.39446871

8.93309405

1.9576E-05

188.1726972

319.1282

188.1727

319.1282217

The cost equation from Overhead cost and both Machine hours and Batches is

From the above table the p-value of Batches is less than 0.05 which makes it statistically significant to the equation and can be used for future projections while the p-value of Machine Hours is more than 0.05 making it statistically insignificant hence can be dropped for future projection.

  1. I will use the simple regression of Overhead cost and Batches. Batches proves to be more statistically significance than Machine Hours because when they are regressed with Overhead cost the p-value of Batches is very smaller than 0.05.

References

Colleen M. Norris, W. A. (2006). Ordinal regression model and the linear regression model were superior to the logistic regression models. 9.

Working Group on Radiative Corrections and Monte Carlo Generators for Low Energies, S. A. (2010). Quest for precision in hadronic cross sections at low energy:. Monte Carlo tools vs. experimental data, 102.

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