Understanding Cash Cycle And Decision Making For Special Orders

Calculation of Cash Cycle for Cash Convertors International Limited

Cash cycle is the net estimated period in which the company is expected to make all payments and receive all payments. The cash cycle consists of debtor’s period creditor’s period and inventories period. (Fridson & Alvarez, 2012)The lower the cash cycle better it is for the company. Cash cycle is very important for the companies to maintain as it helps in maintaining liquidity. Liquidity is very important for the management to keep the functions of the company moving. Lack of liquidity may bring a pause in the operations of the company which will harm the profitability and performance of the company. (Ramírez, 2018)

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Following is the calculation done for the Cash Cycle Of Cash Convertors International Limited for the last five years:

Particulars

2017

2016

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2015

2014

2013

Inventory

 20,991

 17,612

 27,684

 25,562

21,783

Debtors

 7,574

 13,651

 28,120

 29,443

13,032

Creditors

 21,288

 19,821

 26,450

 26,794

20,048

Cogs

 97,803

 1,09,084

 1,38,457

 1,18,869

94,158

Sales

 2,71,473

 3,09,995

 3,74,893

 3,31,669

2,72,723

Inventory Turnover

 72

 76

 70

 73

42

Debtor Turnover

 14

 25

 28

 23

 9

Creditor Turnover

 77

 77

 70

 72

39

Cash Cycle

 10

 23

 28

 24

12

The cash cycle of the last five years of the company show gradual increase in period and then in the current year the cash cycle has been reduced to lowest of the last five years, with 10 days. This cash cycle depicts that the inventory has been moving as a faster rate, which has led to increased production and sales. Overall the company is settling its cash positing in 10 days which is very good for the liquidity of the company.

The cash flow statement of the company show increase in cash inflows for the company in the current year as compared to that of the last year. There has been an increase in net cash inflow by $7,000,000 which has mainly been contributed by increased cash from operating activities. The major movement in the cash from operating activities was contributed by the tax figures. Last year the company paid tax whereas in the current year they have had refund which has lead to increased cash in operating activities.

In order to boost up the profitability of a product, the management is required to take both quantitative and qualitative steps. The quantitative steps include changes in cost and pricing policy and the qualitative steps include increase in promotion and factoring. For the given situation we have been provided by three alternatives, we would choose the alternative with the highest returns.

Financial data of FreeWheels from last year

Sales

                5,000

Selling price

                   420

Variable manufacturing cost

                   144

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

                      36

Fixed selling and administrative costs

          5,00,000

Profit statement

Particulars

 Amount

Sales

       21,00,000

Less:

Variable manufacturing cost

          7,20,000

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

          1,80,000

Fixed selling and administrative costs

          5,00,000

Profit/Loss

          2,40,000

Alternative 1:

Under the proposed alternative by Aaron Jacobsen we see that the proposed profits of the company will increase to $388000 from $ 240000.

Proposal 1- Aaron Jacobsen

Sales

                6,500

Selling price

                   420

Variable manufacturing cost

                   172

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

                      36

Fixed selling and administrative costs

          5,00,000

Advertisement charges

             30,000

Profit statement

Particulars

 Amount

Sales

       27,30,000

Less:

Variable manufacturing cost

       11,18,000

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

          2,34,000

Fixed selling and administrative costs

          5,00,000

Advertisement charges

             30,000

Profit/Loss

          3,88,000

Alternative 2:

Under the proposed alternative by Joanne Arnett we see that the proposed profits of the company will increase to $340000 from $ 240000.

Proposal 2- Joanne Arnett

Sales

                4,500

Selling price

                   480

Variable manufacturing cost

                   144

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

                      36

Fixed selling and administrative costs

          5,00,000

Advertisement charges

             50,000

Profit statement

Particulars

 Amount

Sales

       21,60,000

Less:

Variable manufacturing cost

          6,48,000

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

          1,62,000

Fixed selling and administrative costs

          5,00,000

Advertisement charges

             50,000

Profit/Loss

          3,40,000

Analysis of the Cash Flow Statement

Alternative 3:

Under the proposed alternative by Jennifer Saunders we see that the proposed profits of the company will increase to $480000 from $ 240000.

Proposal 3- Jennifer Saunders

Sales

                6,000

Selling price

                   420

Variable manufacturing cost

                   144

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

                      36

Fixed selling and administrative costs

          5,00,000

Rebate

             45,000

Advertisement charges

             60,000

Profit statement

Particulars

 Amount

Sales

       25,20,000

Less:

Variable manufacturing cost

          8,64,000

Fixed manufacturing costs

          4,60,000

Variable selling and administrative costs

          2,16,000

Fixed selling and administrative costs

          5,00,000

Rebate

             45,000

Advertisement charges

             60,000

Profit/Loss

          4,80,000

Therefore from the above evaluation of various alternatives we can see that the alternative proposed by Jennifer is likely to provide highest profits.

Decision making is a very important function of the management of the company. The management is required to take into consideration both the qualitative and quantitative factors into consideration before making a final call. While considering the quantitative factors, the management goes for the option which earns highest profit and provides least cost. But sometimes these options do not provide long term success. Therefore t is important that the company also takes into consideration other qualitative factors also. The management needs to check if the alternative would provide long term benefits. They should also take into consideration the impact of suck decision on the customers and community. The availability of factors also plays a vital role in decision making process.

Therefore, based on the discussion we would suggest the management to opt for the alternative proposed by Jennifer Saunders.

Part 1:

When the management is proposed with a special order, it has to take into consideration various factors before making the final decision. In the given case the company has been approached for a special order of 25000 bikes, we have to make the decision accordingly:

When the annual factory capacity is 100000 units:

When the annual capacity for production of bikes is 100000 units and the regular production is required for 72000 units, it leaves FreeWheels with a spare capacity of 28000 units. The special order constitutes of 25000 units. Therefore, the management can fulfil the whole special order without compromising with the current demand. Under such circumstances the price to bid should be minimum the variable costs which are being incurred due to acceptance of special order. In this case this is $ 140 per unit.

When the production capacity is 100000 unit

Spare capacity

=

100000-72000

=

28000

Special order for

=

25000

Cost statement for special order

Direct Material Cost

1875000

Direct Labour Cost

875000

Variable Factory Overhead

250000

Fixed Factory Overhead

500000

Total Manufacturing Cost

3500000

Units

25000

Bid Price

140

When the annual factory capacity is 90000 units:

When the annual capacity for production of bikes is 90000 units and the regular production is required for 72000 units, it leaves FreeWheels with a spare capacity of 18000 units. The special order constitutes of 25000 units. Therefore, the management cannot fulfil the whole special order without compromising with the current demand. Under such circumstances, the price to bid should be minimum the variable cost incurred and loss of profits due to stop in production of regular products. Therefore, the management should bid a minimum of $191.80 per unit for the special order when the annual capacity is 90000 units.

When the production capacity is 90000 unit

Spare capacity

=

90000-72000

=

18000

Special order for

=

25000

Loss of Profits from 7000 units

=

1295000

Cost statement for special order

Direct Material Cost

1875000

Direct Labour Cost

875000

Variable Factory Overhead

250000

Fixed Factory Overhead

500000

Total Manufacturing Cost

3500000

Loss of profits from existing demand (7000*185)

1295000

Total Cost

4795000

Units

25000

Bid Price

191.8

Part 2:

The annual capacity to produce bike of FreeWheels is100000 units, and the company current produces 72000 units per annum. This leaves the company with a spare capacity of 28000 units. Now if the company is offered to produce any units till 28000 units, the company should accept the offer even at a minimum bid offer as it won’t be required to make any capital investments. Only the variable costs which would be involved in the production of the units of this new order. In the given case the company has been offered to produce 25000 units. The spare capacity available with the company is for 28000 units, this means that the magnet can opt for the production of this special order.

The price which should be charged for this order should only be the costs which are being incurred because if acceptance of this order, in this case which are the variable costs related to production only. Therefore the management should charge anything above $140 per unit for the special order.

Fridson, M., & Alvarez, F. (2012). Financial Statement Analysis: A Practitioner’s Guide. New York: John Wiley & Sons.

Ramírez, C. Z. (2018). The Impact of IFRS 16 on Key Financial Ratios: A New Methodological Approach. Accounting in Europe .

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