Overview of Tata Motors Zest Sedan

Question:

Explain On The Discussion On Why Results Will Be Fruitful?

Tata Motors is a popular brand in the domain of automotive manufacturing and provides a great experience for a large number of customers. It produces products that range from cars, trucks to that of sports cars and vans. It is one of the top four vehicle brands that manufactures compact cars of middle size. Tata Motors was instrumental in manufacturing Zest Sedan that initially was released in Nepal (Tata.com, 2017). It is a highly coveted product among urban population because of the acute pleasure that it provides while driving and on account of its top-grade performance. The sampling approach  that has been set into force will throw light on the necessities of present age consumer and the innovative features  put into this current model will be able to capture a sizeable portion of market and as a result make it a much desired product among a wide population.

The car’s interior has a stylish look that caters to the tastes of a large number of youngsters. Its distinct modern look makes it a hugely popular product of young urban population of the modern age. They can make use of the car while venturing to office or during short holidays. Its sophisticated look endears it to urban population who prefer this model in relation to other cars that are in the market. The car’s design has a classy feel and it creates a sense of agility. The unique elements of this car like wide front and sporty look makes it in line with the demands of  21^st century youth (Dawar and Arora 2016). After undergoing thorough testing and research, it has come out with unique revotron engine and it has partnered with unique brands like Bosch and Honeywell. It was built on the innovative design of ‘Confident Dynamism’ (Jahanshani et al. 2014). The new product was launched after interaction with consultancies who have created a brand name for itself in international sphere. The new features that have been integrated like adjustable steering wheel, information display for the driver and cup holder in central console endears it to the young people. It also has front headrest that can be adjustable and it also has dual tone interiors that gives it a distinct look. Feature of power window, fog lamp in the front along with adjustable headrest in the front and rear makes it comfortable for the passengers and provides a unique experience. It is also equipped with a double-din stereo that is compatible with Bluetooth and also has the facility of stereo that is touch screen. It boasts of low friction crankcase that would be able to minimize NVH. It produces a high tech throttle experience that would surely minimize the discomfort that accompanies jerks and sudden jolts when one travels along a bumpy road. One will also be endowed with the opportunity to shift between different gears like that of Sport, City and Eco. (Nepal and Seshadrinathan 2014).

Design Features and Performance of Tata Motors Zest Sedan

It has underwent unique design optimization by making use of engine consultant AVL, Austria that boasts of a silent engine that will work for  the aged people who vouch for comfort and a feeling of relaxation while being within the car. It is currently driven with the help of wire experience that gives rise to a pleasing experience and allows one to be comfortable when one is travelling through a road that is not smooth. Its electronic control unit makes sure that precise control is obtained. Its Quadrajet Diesel engine works in tandem with F-Tronic technology that provides a gear shifting experience of unique nature. With its innovative attention grabbing features it has succeeded in drawing the attention of  people who are aged whose key priority is their comfort.

Global Positioning Satellite System will point forward to the exact location and provide  directions that are valuable so that one can successfully find their way (Lim et al. 2015). It will thus be of immense help in locating nearby gas station or point forward to the ATM. It will thus be very helpful for girls who would feel safe in the dead of night while venturing out alone because they would succeed in tracing their location very easily with the help of GPS.

Research population is indicative of a collection of individuals that is the main focus of scientific enquiry. It helps in revealing the essential needs of population and based on survey  a product will be launched in the market that will be able to fulfill the important needs of the age.  Population was segregated based on gender- that includes that of the male and female population (Emmel 2013). It will also provide a generalized view and will fail to take into account the individual requirements of the different genders.

An alternative way was necessary as the previous system of over-defining population led to faulty errors. A market that is defined narrowly will not be able to fulfil the aspirations of a vast population. Results would be biased in such a case therefore it was essential that an alternative path was devised. The division should be based on their age and not offer a generalized view. Generalized point of view will not be able to take note of individual differences. It will provide an outcome that will fail to cover the essential requirements of  population (Endsley 2016).

A more sensible population parameter will take note of the physiology and different life circumstances of the person. If a person was nearing his retirement age, then his specific age should be made note of. An operational definition will be of much help in evaluating the research on an ideal basis and it will consider the individual requirements. More space will be needed for the physically handicapped people so that they will be able to accommodate themselves comfortably.  The increasing size of the car will be able to fulfill the need in cases of this kind.

Sampling Approach and Market Research for Tata Motors Zest Sedan

A sample is made by taking the help of sampling frame. Individuals or institutions may fall under its scope. A perfect market research procedure is necessary and analytics community will prove to be of great boon while making a sampling frame. Respondents who will volunteer their own participation was previously thought to be sampling frame. This kind of survey method would provide a biased view that will not be able to cover important aspects.

 Unrepresentative sampling can give rise to execution flaw. A pre survey conducted will be of great help in building effective co-operation that will result in accurate outcome. Post survey follow up will highlight the drawbacks and it will help in deciding the necessity of a second survey (Levy and Lemeshow 2013).  Foreign elements within the frame should be removed at the earliest since they are not an integral part of the population. People who have moved away were not considered. While building the sampling frame those people who have moved away will not be taken into consideration as the result will be faulty in this kind of case. (Takeyasu 2013).

 Inadequate population framing will give rise to erroneous outcomes that would not bear any positive results. Duplications will lead to typographic errors and they should be removed from the sampling frame. Units being given different names will prove to be helpful and it will be able to prevent confusion. Once the smaller frames are merged then probability of unit selection becomes vague (Palinkas et al.2015). A single unit if selected more than once will reduce the accuracy of the result. The evaluation of a frame should be done at the very beginning  as a  bad frame will result in erroneous outcomes at the end.   

A statistical method done systematically would be able to state the minimum number of samples that is necessary for training the classifier. The classifier with the ability of good statistical ability will be able to in gauging the accuracy in the classification. A descriptive statistical feature can be employed. Contributing features can be chosen by the use of C4.5 tree algorithm (Patel 2015).

 Hydraulic brake is integral to automobile engineering and keeping a check on this aspect will be crucial for the results. It is important for safety of passengers. Vibration based learning approach is necessary in order to assess the condition of hydraulic brake system (Pholdee,  Bureerat and Y?ld?z  2017). The sampling should make note of this important aspect before coming to a final solution.

Optimization of Engine and Braking System for Tata Motors Zest Sedan

The sampling done should be based on the requirements of individual sex and take into account the marital status. Knowledge about kind of  family will also help to a large extent while doing the sampling. Those in the government service and those in private sectors should be sampled in a different manner that may reduce the chances of faulty results (Robinson 2014).  Income of respondents should also be a consideration while carrying out the sampling. A good questionnaire method is necessary before finalization of the questionnaire. Marketing experts along with auto sector experts should be consulted to determine whether the procedures are correct (SHAH 2017). There should be a gap when advice is imparted and the day of survey that would enable client to comprehend the essential aspects before putting forward their view (Stephany 2013).

The new zest sedan should cater to the unique needs of different people. Anti-lock brakes are much needed because it would enable to look after the wheel speeds individually. It should also have steering columns that can easily be adjusted to height. It should also have  facility of steering wheels that can adjust to  pedals electrically. There should be arrangement for rear seat DVD player so that kids can enjoy the movie while being over the road. Global Positioning Satellite System will indicate the specific location and provide direction at each level so that one can easily find their way (Lim et al. 2015). It will help in showing the way to nearby gas station or point out any ATM for the convenience of the users. A recent report has suggested that the way of functioning of Automated Manual Transmission (AMT) is under intense scrutiny. The moment one gets off the brakes after slotting into “D”, the car should slowly start moving. The Zest does not move without the input of throttle. Modulating power becomes tricky when when one is trying to move the car into a tight parking space or when moving amidst heavy traffic. The tip tronic mode should be improved because the shifts offered are very slow. One gets a head nod every time the car starts shifting up which can get really annoying. The intercooler hose comes out of its mounting which can irritate the driver. When the hose pops off, turbo pressure is lost and the car moves back into ‘limp-home’ mode. A pair of pliers can help in this kind of case but the engine should cool down before one reaches for that hose. These recommendations would surely improve the quality of the car and provide the customer with a pleasant experience on the road.

Conclusions:

It can hence be concluded that the new zest sedan by Tata Motors serves the needs of all kind of population. Its unique elements like sedan profile, wide front and sporty look caters it to the demands of the 21^st century youth. Its refined revotron engine enables the users to have a great experience on the road. Quadrajet Diesel engine along with F-Tronic technology provides a gear shifting experience that is of great convenience for the aged people (Sekar, Gowri and Ramya 2014). The physiology and life circumstances of the person should be considered while building the sampling frame.  Operational definition will help in implementing effective research procedure. A post survey follow up will highlight the drawbacks of the research method. The foreign elements present in the frame should be eliminated as the results would otherwise be faulty. A statistical feature that is descriptive can be used successfully and new features can be devised on the lines of C4.5 tree algorithm (Schilling and Neubauer 2017).

References:

Dawar, D. and Arora, S., 2016. Event Study on Stock Prices of Tata Motors-A Study on Launch of Zest. Wealth: International Journal of Money, Banking & Finance, 5(1).

Emmel, N., 2013. Sampling and choosing cases in qualitative research: A realist approach. Sage.

Endsley, M.R., 2016. Designing for situation awareness: An approach to user-centered design. CRC press.

Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty.

Levy, P.S. and Lemeshow, S., 2013. Sampling of populations: methods and applications. John Wiley & Sons.

Lim, D.J., Jahromi, S.R., Anderson, T.R. and Tudorie, A.A., 2015. Comparing technological advancement of hybrid electric vehicles (HEV) in different market segments. Technological Forecasting and Social Change, 97, pp.140-153.

Nepal, B. and Seshadrinathan, K.A., 2014, January. AN INTEGRATED APPROACH TO OPTIMIZE DESIGN, MARKETING, AND MANUFACTURING OBJECTIVES DURING PRODUCT DEVELOPMENT. In Proceedings of the International Annual Conference of the American Society for Engineering Management. (p. 1). American Society for Engineering Management (ASEM).

Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K., 2015. Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), pp.533-544.

Patel, K.J., 2015. A study of economic value added based performance measurement of selected automobile companies in India.

Pholdee, N., Bureerat, S. and Y?ld?z, A.R., 2017. Hybrid real-code population-based incremental learning and differential evolution for many-objective optimisation of an automotive floor-frame. International Journal of Vehicle Design, 73(1-3), pp.20-53.

Schilling, E.G. and Neubauer, D.V., 2017. Acceptance sampling in quality control. CRC Press.

Sekar, M., Gowri, M.M. and Ramya, M.G., 2014. A Study on Capital Structure and Leverage of Tata Motors Limited: Its Role and Future Prospects. Procedia Economics and Finance, 11, pp.445-458.

SHAH, M.P., 2017, January. A STUDY ON CONSUMER INVOLVEMENT & BRAND POSITIONING STRATEGIES IN INDIAN AUTOMOBILE SECTOR. In Academic International Conference on Multidisciplinary Studies and Education (p. 42).

Stephany, K., 2013. Each Day Is a New Creation: Guidelines on Living a Life of Purpose. Balboa Press.

Takeyasu, K., 2013. Consumers’ Activities for Brand Selection?Questionnaire Investigation to Automobile Purchasing Case. Journal of Computations & Modelling, 3(2), pp.151-182.

Tata.com (2017). Tata Motors unveils the all-new Zest and Bolt via @tatacompanies. [online] tata.com.