Disucss about the SWOT Analysis Of Competitive Knowledge From Social.
SWOT analysis is a both external and internal analysis tool which is used in strategic management to identify what are the strength and weaknesses of the company and also what are the opportunities and threats which the business is likely to face. SWOT analysis of allows a business to recognize the above four mention aspects for which the management can plan accordingly (Brooks, Heffner and Henderson 2014). The university plans to offer courses which are related to subjects like applied physics, economics and combined courses. The management of the university first of all needs to analyze the educational market of the country where the university is planning to offer long term courses. The university only needs to decide whether there is a potential market in the country where the company is planning to launch the long-distance course.
In order to analyze the suitability of the plan, SWOT analysis is to be conducted to get an idea about the strength, weaknesses, opportunity and threat of the plans.
Opportunity (External, Positive) |
Threats (External, Negative) |
|
Strength (Internal, Positive) |
Strength-Opportunity Familiarity and Resources + New market and Gained Reputation + A variety of Subjects which are available to the students which can be can selected from a variety of options and there are also different combinations of subjects which are available to the students. |
Strength-Threat Familiarity and Resources + Competition of Rivals of both host and home countries + A variety of Subjects which are available to the students which can be can selected from a variety of options. |
Weakness (Internal. Negative) |
Weakness-Opportunity Overall Cost of Education + Techniques which are used by the Business may not be easily coped up by the international students. + New market and Gained Reputation |
Weakness-Threat Overall Cost of Education + Techniques which are used by the Business may not be easily coped up by the international students and there is a chance that other educational universities might copy the techniques used by DMU + Competition of Rivals of both host and home countries |
Figure 1: (SWOT Diagram)
Source: (Created by Author)
The following recommendations can be offered to make tackle the weaknesses and threats which are identified above:
Porter’s Competitive forces was introduced by Michael Porter which considers the factors which affect the competition present in the market. The five factors which affect Porter’s Five Forces model are bargaining power of buyers, bargaining power of suppliers, rivalry, Threat of new entrants, threat of new substitutes (Dobbs 2014). The five forces are discussed below in details:
Figure 2: (Diagram Showing Porter’s Five Force Model)
Source: (Created by Author)
The Key performance indicators of the business is the number of student current taken courses in foreign countries, the overall revenue of university from foreign countries and similar other factors (Marr 2012). The objectives of the business should be as follows:
The overall demand of the university is quite good as the university has gained positive reputation over the years and also the quality of education is excellent. The study material which are provided by the university covers all specific areas and are appropriate for the curriculum.
Del Monfort University have an excellent plan which can provide an opportunity to the university to reach new markets and offer their courses. In order to achieve this the university needs to formulate a proper advertisement and promotion plan which can result more recognition and more students as well. The following suggestion can be given to the university for further improvement:
Reference
Awais, M. and Samin, T., 2012. Advanced SWOT Analysis of E-commerce. International Journal of Computer Science Issues, 9(2), pp.569-574.
Brooks, G., Heffner, A. and Henderson, D., 2014. A SWOT analysis of competitive knowledge from social media for a small start-up business. The Review of Business Information Systems (Online), 18(1), p.23.
Dälken, F., 2014. Are porter’s five competitive forces still applicable? a critical examination concerning the relevance for today’s business (Bachelor’s thesis, University of Twente).
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Marr, B., 2012. Key Performance Indicators (KPI): The 75 measures every manager needs to know. Pearson UK.
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