Central Problem Facing Minolta

1. Based on your assessment, what is the central problem facing Minolta?

2. Identify and explain in Substantive Detail Each of the several different strategies that Minolta can use to reduce the gray market problem—as discussed in the case. Discuss in Substantive Detail the various Advantages and Disadvantages of each strategy being considered?

3. Other than those already considered in the case, identify further strategies which you suggest that be used in Addition to curb the gray market problem faced by Minolta. Discuss the Advantages and Disadvantages of each strategy you suggest.

4. Based on the identification and discussion of the Advantages and Disadvantages of various strategies in (b and c) above, which strategy(ies) would you recommend to be implemented to resolve Minolta’s gray market problem? Why? Fully defend your suggestion.

5. Based on the various readings as well as the video lecture, do you think it is possible for firms to standardize price for all the country markets they operate in? Identify and discuss some factors that prevent the standardization of pricing on a global basis.

1. As per the analysation, the major issues which are faced by Minolta are mainly related to stabilisation of the global market. Some of the adaptations which follows are:

• There is a continuous need for a better standardisation to ask for better strategies in marketing depending upon how the external and the internal forces are working. In the letter that came from one of the retailers, clearly highlighted that there were problems in moving the Minolta camera to Germany, where the retail market was selling the product at a comparatively lower price. (Joung, 2014). The unfair competition in the price lead to the flow of irregularity in the export business and the business has come to the verge of extinction. It has become important to take care of the account and take care of the services which will lead to appointment of the distributors to a better extent. On continuous analysation, there was important of the sales to rise as per the management had decided, so some rigorous steps need to be take in order to rapidly improve the sales and the capacity of production.
• It is important to determine the role of how the mixture of marketing has brought down distribution, leading to change in the objectives. The import and export had to select the proper member and channelling out their performance as per their structural decisions. The productivity and the functioning depends on how the strategies are being able to make a customised approach to assume that the communications are mainly for bringing a recognised approach to buy a product. The intensity to manage different levels and predicting a better way to manage those intensive levels, thereby, executing the strategies of marketing at a proper level. (Maddies et al., 2014). The major problem faced by is about the risk from all the foreign organisations which could be homogeneous as there will a financial difference, thereby, disturbing the economy of the nations.

2. The higher sales try to advertise the costs which bring a requirement to manage the loss and bring in the terminations point which will give a reason to terminate the cost at which the marketing merchandise comes at stake. Some of the strategies that were adopted were:

• There was sales as per some of the small factions which led to diversified line of products, thereby, leading to an improvement in the management and hike in the sales. But this could be a problem too as the price was moderate but they had to sell it to maintain their equipment and organisation.
• To highlight the decisions, there is a need for managing the global market putting a limitation to the risks which can cause problems to the investments and credit rating. The services try to distribute and stuck out all the adequate amounts which will try to invest at a higher sale and turnover is better to control the delivery systems. (Munyiri, 2014).
• After ups and downs, Monolta started with the better distribution of the sales of the products, keeping in mind that every customer is provided with a proper service which could be helpful for the improvement in the demand of the company. As per the expectations, there are certain departments which had to face a big time to decide what to buy and which camera will be more long lasting.
• The approach to considerably provide a warranty to all the clients who are buying the product, has been a real important and beneficiary scheme, which helped to change the different pricing and the quality. (Terpstra, 2014). It is important to analyse the approach of the market scheduling, but some of the defective products could even cause problems in the sales and the overall market price of the company.

3. The process and the standardisation program are the main aspects which lead to orientation globally. (Kilian & Murphy, 2014). It is important for the development and procedure that one could solidify an approach which would be able to have a mixture comprising of better designing and branding along with packaging, pricing and promotion of sales through advertisement. To curb the problems, there could be certain advantage or disadvantage for:

• One could even look forward for better customer relation management where the customers could review the usage of the product and try to outline whether it is efficient and what changes could be done in the model. This will help in knowing the demand of the customer and also help in evaluating the product accordingly.

But as a disadvantage, there can be problem, as diversified people will have different thoughts and that will shake the budget of the company to get the desired product.

• There could be a change in the price and the subsidy rates with which there is import and export accordingly and there will be not much issues regarding the expenditure as well. (Data & Tough, 2014). But there could be a problem in the management as there will be more demand of the product and the manufacturing has to be done in short time for large customers, which could degrade the quality of the product too.
• To analyse and make changes in the organisation, certain work can be done which will bring a stop to the grey export business rather help in easy identification and purchase of the product depending upon the fraction with which the sailors are trying to smuggle and ordering to make up to the best import and export business.

4.  the best strategy is to emphasise on the performance which will orient for the human resource system which will help in major emphasis and trial to reach to an integration which will be able to handle the large part of the finance, thereby, restructuring the approach which will be able to take hold of the companies and establishment to the foundation of the management and the preparation. This will helping the integration and process will be significant for attaining higher profits as well as better growth in all the status as well as improvement. The foundation leads to the improvement and the integration of the resources which has been able to concentrate and integrate the different controllers and the higher qualified image quality to bring the proper technological growth in the organisation. The business needs to respond to the market sales, thereby, creating a higher value marketing scheme which will be evaluated under the focus of the lenses and the technologies that are set up as the change in the product and the chain. (Tassy, 2014). The categorisation of the slim and the compact resolution, will help in improvement and expansion of the business sales and production on the basis of expansion as well as better sales network. The Minolta case has to be under the primal guidance so that they are able to give best services to its customers and try to bring an up gradation in the marketing business. As low prices, it becomes difficult to evaluate the product and subject for the discussions which could have problem in solving the discussions as well as difficulties.

5. The price of the firms could be standardised if there is a proper arrangement and there is a group work which is accepted and finished in time. (Telo, 2014). This will help in ignoring the problems related to the market growth. The major concept comes when there is a deadlock and better opportunities which will be able to high-held the grounds and help in finishing the implementation with better compatibility, which was not seen in case of Minolta. To reach the higher standards, the exchange rates of the currency should have been pre-planned which could have made the job easily and valuable for all the people to exhibit better position of exchange and trying to manage with the environment. (Greider, 2014).

The factors which could be helpful for preventing the problem of standardisation are:

• There is a need for pre-conceptualisation in the industry which will be able to analyse and make decision as per the appropriate activities which could be sorted according to the technologies and the ideas, imposed.
• There is process where conceptualisation is important for positioning benefits and strength which will be leading to a more focused approach and so that there would have been no problem n exportation in Minolta case.
• The specifications need to be considered, implemented and offered as per the discussion which will be able to take of the audience and help in processing of the activities. The documents need to be completed under the standardised organisation which will encompass the efforts and consider the efforts to victory.
• The major mode is the implementation and the intellectuality which will embrace the standards to reach high level and attaining the attributed which will be helpful at a level.

Reference

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Kilian, L., & Murphy, D. P. (2014). The role of inventories and speculative trading in the global market for crude oil. Journal of Applied Econometrics,29(3), 454-478.

Tassey, G. (2014). Competing in advanced manufacturing: The need for improved growth models and policies. The Journal of Economic Perspectives,28(1), 27-48.

Data’s, I. Y. T. B., & Tough, C. A. (2014). How to Address the Gray Market Threat Using Price Coordination. Image.

Munyiri, M. M. (2014). Market entry strategies used by multinational corporations to enter into Kenyan market (Doctoral dissertation, University of Nairobi).

Madiès, T., Guellec, D., & Prager, J. C. (Eds.). (2014). Patent Markets in the Global Knowledge Economy: Theory, Empirics and Public Policy Implications. Cambridge University Press.

Joung, M. J. (2014). An Analysis of Patent System and Antitrust Law Issues in OLED Display Industry: Focusing on the Patent Strategy for Securing Technologies and Materials.

Terpstra, V., & Yu, C. M. J. (1990). Piggybacking: A quick road to internationalisation. International Marketing Review, 7(4).

Greider, W. (1998). One world, ready or not: The manic logic of global capitalism. Simon and Schuster.