Company profile

This report describes the business functions of the company called Meggitt. This is the company that deals with range of products in technological industry and serve the businesses or the industries such as steel, energy, aerospace etc. the study initiates with the discussion of the company profile along with the discussion of customer and the competitor analysis. This discussion follows with SWOT analysis of competitor as well as the company itself. The online presence of the company is also been discussed and the last part of the report is a blog on the company.

Meggitt is an engineering company that deals with the aerospace products and equipment. The company has its headquarters in UK. It is the firm that serves the market with the products that are specialized in the environment components and systems for defense, aerospace and energy markets (Meggitt PLC, 2017). If the employees of the company are considered, it has been identified that there are around 1100 employees working in the manufacturing unit off the company in Asia, Europe, North America, India, Middle East etc. the company’s aerospace products includes aircrafts, helicopters, business jets etc. the company also serves the defense market with its conducts like naval platforms, military aircrafts, land and marine based simulation training and weapons (Vitale, 2011). The new market of the company is the energy market which is served by the techniques of heat management, fuel consumption reduction, reduction in carbon emission etc. the values of the company suggests that it works for the need of the customers and invest in the fields from where it can get long term growth.

As far as the customers of the company are concerned, it has been analyzed that customers are the company majorly serves the market of aerospace, defense and energy market. In aerospace, the company which are in the aircraft industry or the airline industry are the major customers for the company as the company serves some of the aerospace such as airbus, Snecma, Liebherr, EADS etc. railways is also an important customer for the company (Sharma, Iyer, Mehrotra and Krishnan, 2010). Some of the brands that regularly buy the products from Meggitt are Alstom, Siemens, Ansaldo, etc. other than railways and aerospace, there are several industries that require products of meggitt to manufacture their final products. The industries are energy industry, steel industry, automotive industry etc. this is because these industries require the raw materials or the equipment that are the sub parts of their final products (Eckardt, 2010). These sub parts can be acquired or bought by Meggitt. The companies that are the regular customer for Meggitt in steel industry are Arcelor Mittal, Sollac and Vallourec. In the automotive industry, the companies who are the customer for Meggitt are PSA, Renault and Citroen racing. Energy markets in the new market for Meggitt, the companies that are served by Meggitt in this industry are Schlumberger, EDF and Geoservices (Vitale, Giglierano and Pfoertsch, 2010).  This analysis suggests that it is not the single industry that is dependent on the companies like Meggitt and this helps the company to maintain the balance. If there is downturn in one customer industry then other industries can support the sales of Meggitt.

Customer analysis

Competition analysis helps in determining the level of competition in the industry. It has been analyzed that the competition between the companies is very high in this industry as the customers are very less in number (Chumpitaz Caceres and Paparoidamis, 2007). It has been analyzed that the industry has customer loyalty because sales in this industry is business to business and thus switching cost for the customers is high. The major competition for Meggitt is Smith Group (Ryals and Humphries, 2007). It is the company that los deals with the products or the equipment like defense tools, aerospace products etc. the company operates in five divisions and thus has an upper hand as compared to Meggitt.

Online presence of the company can be evaluated by monitoring and observing the options available to the company website and the activities that company conducts on social media.it has been analyzed after surfing the company’s website that it is very sorted with many divisions (Grönroos, 2011). A customer can easily surf different information about the company topic wise. The website provides all the option in left hand side about the cony profile, its functions, its employees, career options everything. This clarity and readability of the language on the website makes it very useful for the customers to access the information required by them related to the company. The website also shows that how much a company is transparent with its stakeholders as all of them requires information is hard on the website even about the research and development department (Kotler and Pfoertsch, 2007). As far as the social media presence of the company is considered, it has been identified that the company shows its presence on Facebook, twitter and LinkedIn. The company is using only 3 social media tools because these there are the major business tools and are professional in nature. As the operations of the company is business to business thus its requires to be on the professional sites rather than the sites that have options like chat, video conferencing etc. the Facebook page of the company is very eye catchy is followed by many people who are in the reacted industries or companies. The Facebook page of the company talks about its new researched and products that are available in the market. The LinkedIn page of the company also talks about its future planning and research that are ongoing. Last but not the least is the twitter age (Grattan and Meggitt, 2013). This page of the company deals with many questions that are answered by the experts. This helps in making the intelligent conversation with the pole that are reacted to the industry. This also helps the company to know about the thought process of other people regarding the company and also provide information regarding the needs and wants of the people.

The sustainable and corporate responsible business can be defined as the business that focuses on maintaining the code of conduct in the organization and also put some efforts in paying back to the society. As far as Meggitt is concerned, the company is the one that focuses on working with the processes that are fair, impartial and are fully abided by all the legal legislations and regulations. The company is very much dedicated towards the stakeholders and deal with them firmly and fairly. The company believes in respecting the employees. This suggests that the business of the company all over the world conducts its activities in fair manner and treat the employees with respect.

Competition analysis

The company has  realized that it is the major responsibility of the company to make the balance between the interests of employees, shareholders, customers, society etc. This enables the company to play their part towards all the stakeholders by developing a sustainable environment and practices in the organization so as to achieve long term success (Montiel, 2008). The company has the corporate responsibility policy that suggests that the company will never be engaged in the activities of any type of slavery or human trafficking. The company also claims that it will not engage into any of the related activities of child labor, forced labor etc. the company also claims that will take all the initiatives mad introduce the measures for such causes related to human trafficking and child labor. The company also ensures that the stakeholders of the company such as its suppliers, distributors, customers, employees etc. will not be in such activities (Christensen, Peirce, Hartman,  Hoffman and Carrier,  2007). It has also been analyzed that the company focuses on following all the legal regulations and laws that are associated with the unfair and unethical activities. The approach of the company is followed by all the business of the firm. All the business of the company that operates in different regions of the world respects the employees and all the stakeholders of the company. It has been analyzed that the company is very much dedicated towards the society as it is taking initiatives for the serious issues like human trafficking and child labor (Orlitzky, Siegel and Waldman, 2011). The company is also sustainable in its processes and activities as well. It helps the company to get the success for long term as sustainability in the business processes results in long term consistency in the business.

Meggitt is the company that deals with different range of products. It is the company that operates in business to business dealings where it serves the industries with the raw material of the sub products to make the final products of those companies. The industries that are being served by this company are steel industry, aerospace industry, defense industry, energy industry etc. it has been analyzed from the study of this company that it is the firm that has great and skilled workforce that performs efficiently in different departments to serve different business industries (Meggitt PLC,  2017). The major competitor of this company has been found to be smith Group. This is because both these companies are dealing with the top business and thus develops the competition between them. The weakness and the challenge that has been faced by the company are observed to be the management issues at the different business units. It is very difficult for the company to manage the business units at different parts for different businesses. Thus, it is required by the company to make a plan and associate the smaller units into a big unit so that the management can be easy. As far as the marketing and the presence of the company is considered, it has been analyzed that the company has its presence on the major online social media tools such as Facebook, twitter and LinkedIn these are the business tools that can helps the company to make the market aware especially the businesses or the industries that are the prospect customers for the company. Meggitt in its overall businesses is doing well and is in the growing stage.

References:

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