Task 1

Macquarie is one of the growing hotels in Sydney trying to expand their business through the new management board. The management understands the future customer need and planning to process the entire framework so that people will love and get attached to the hotel facilities (Macquarie-hotel.com.au 2017). Improve customer experience is the biggest concern for the organization as the company has to sustain their individualism in this competitive hotel industries. Organization accommodation management is the important aspect to centralize the customer need and to earn better revenue generation.

Macquarie needs to introduce some new thoughts in their hotel so that people can rely on their service and refer others. Innovative thoughts like Digital Conference facilities, NFC technology, and Robot sensor are an important engagement that must be introduced by the hotel for the better customer management. Digital conference is basically used for the conference and business purpose. In this scenario, the conference is been placed in the hotel rooms and people can sit together and they can channelize a particular section as a screen and turn on the remote to show the persons from other sides (Albayrak and Caber 2015). This is the best innovative thought that can be implemented by Macquarie. Audiovisual presentation of business conference and executives interaction are clearly stated on that occasion so no problem has occurred by the digital medium has created by an innovation. In between rooms executives directly communicate with another executive as the voice identified the device is attached to the screen. On the other hand, Near Field Communication (NFC) technology is the next generation transfer process that can be introduced by Macquarie for better customer satisfaction. It is a wireless communication technology also that can exchange data, mobile payment by touching a device with another device. Hotel smart room keys also controlled by this technology as the person can self-check the door lock option whenever this key lock card is touched with the phone. This is one of the innovative options that Macquarie can make for the better security system of clients. Clients can save their money in the wallet and then they can deliver the amount of money from mobile, this is the simplest way to money transfer (Saló et al. 2014). Robot sensor is another option that may be implemented for the future project as this is the way to reduce manual labor and impose more technological and sensible aspect in the workplace. Robots can do all the work in accommodation placement, kitchen, back office management and pool area. These are the changes that can make a change in Macquarie and initiate more customers in the hotel so that better revenue can be earned.  

Modern Systems

If all the possible changes are being made then Macquarie become of the finest hotel in Sydney. Wi-Fi connection, centralize internet facility, infrared sensors, cloud services, social media feedback and unlimited uses, converged LAN supports, mobile communication and automation these are the technological aspect that needed to be changed by Macquarie so that level of customer experience and point of attraction has increased. Along with these services hotel room management, proper subsection for rooms division, cleaning facilities, administrative facilities, mobile booking all these things need to be amended in a legitimate way by Macquarie so that customer can rely on them and understand their facilities and opportunities that Macquarie provides to them (Radovic 2015). Hotel staffs and employees have also carried the certain potential to impress customer so that customers can come again and again and hotel revenue generation become high in number.

Macquarie has to take care of a different section of people and their change tastes. The taste is not only changed in the section for food but also applicable for the room positioning, designing, maintenance, affordability, spacing, services and technological uses. There are different genres of people who stayed at the hotel and their taste of living is different in some manner. In case of families, they need more spacious rooms where children can play and the whole family sit together to enjoy any show, or they need a pool as children love to make swim so Macquarie has to take a concerned look over here to understand the segmented need of people. On the other hand, business executives need a less deafening place where they can process their meeting (Heyes, Beard and Gehrels 2015). These rooms need to be sound proof no external sounds come in that room and no inconvenience should happen. Business deals need a speculated place where executives can discuss the serious matter so formal beverages and drink will be delivered to them (Mohammed, Rashid and Tahir 2017). In case of International clients, the management needs to know about the origin of those people, as the taste has been changed by the regional changes in people. Their culture of food habitat may differ from the host nation so Macquarie has to take the initiative to bring their culture in this hotel so that customers can feel the essence of their land and suggest other international people to choose Macquarie (Macquarie-hotel.com.au 2017). There are some guests who stayed in the hotel for the very short time span (Scholz et a. 2016). For them, a better check in check out timetable can be followed, on that speculated time they are entering the hotel the time starts and that does not end in 24 hours and assumed a particular rate for that, rather it will calculate as per hour price and that is very much beneficial for the client for the short meeting of get together or for any kind of parties.

Better Experience

Better accommodation facility can be identified by the three sections of concern operation in hospitality business. The first section deals with the rooms, service and management as these are the prime attentive section of a hotel. Macquarie needs to encourage and associate good people who can use take initiative to maintain the actual procedure in an authentic way. The second section is entirely based on the human resource and the employees’ recruitment process as more efficient employees will engage in that place the production and service facility of Macquarie will increase in a huge manner (Macquarie-hotel.com.au 2017). The third factor in accommodation management is communication and understanding the customer behavior and accommodates them in a suitable place (Ozturk et al. 2015). Proper facilities like floor management, health, and hygiene safety, good communication all these are the accommodation facility that should be provided by Macquarie so that better customer connection and satisfaction can be provided. Customers are willing to pay a good amount of money if they have satisfied with the hotel accommodation and infrastructure (Macquarie-hotel.com.au 2017). Thus, a better management is expected from Macquarie so that chance of revenue generation may increase.

Conclusion

Therefore it can be concluded that Macquarie will become the top hotel in Sydney if their accommodation style has changed and the customer gets full satisfaction from the hotel authority. The level of accommodation or facility that needed by the customer and the technological enhancement provided by Macquarie is the best and effective for accumulating more people and gain more revenue to the organization.

References

Albayrak, T. and Caber, M., 2015. Prioritisation of the hotel attributes according to their influence on satisfaction: A comparison of two techniques. Tourism Management, 46, pp.43-50.

Heyes, A., Beard, C. and Gehrels, S., 2015. Can a luxury hotel compete without a spa facility?—Opinions from senior managers of London’s luxury hotels. Research in Hospitality Management, 5(1), pp.93-97.

Macquarie-hotel.com.au 2017 Macquarie Hotel retrieved from: https://www.macquarie-hotel.com.au/ [Accessed on 1^st December 2017]

Mohammed, A.A., Rashid, B. and Tahir, S., 2017. The Mediating Role of Customer Orientation Strategy on the Relationship Between CRM Technology and Hotel Performance. Journal of Marketing Management and Consumer Behavior, 1(5).

Ozturk, A.B., Bilgihan, A., Nusair, K. and Okumus, F., 2015, July. Mobile Hotel Booking Technology in the Hotel Industry. In Interntional Academic Conference on Social Sciences (p. 289).

Radovic, G., 2015. Spatial and technological design principles of mountain resort hotels. In Applied Mechanics and Materials(Vol. 725, pp. 1063-1071). Trans Tech Publications.

Saló, A., Garriga, A., Rigall-I-Torrent, R., Vila, M. and Fluvià, M., 2014. Do implicit prices for hotels and second homes show differences in tourists’ valuation for public attributes for each type of accommodation facility?. International Journal of Hospitality Management, 36, pp.120-129.

Scholz, P., Scholz, P., Voracek, J. and Voracek, J., 2016. Organizational culture and green management: innovative way ahead in hotel industry. Measuring Business Excellence, 20(1), pp.41-52.