Acknowledgement to the participants

Dear respondents,

At first, we want to thank you for supporting us while participating in the research related to the competitive environment of the Full Service Carriers over Low Cost Carriers. We want to explore the preferences of the customers of choosing Low Cost Carriers over the Full Service Carriers. If you feel uncomfortable or feel any type of hesitation in answering in any questions formulated in the questionnaire and if you find the questions are intrusive in nature, then you can immediately withdraw from the survey. Besides that, we will be thankful to you that you will provide your valuable feedback the reasons behind choosing the particular airline being it a low cost carrier or a full service carrier as your convenient mode of travelling. Your response will be the valuable answers that we will use in the research as there are no right or wrong answers for the questions that are framed in the questionnaire. However, the core objective of conducting this research is to improve the service of the airlines so that it can meet up to your expectations in the future. This whole research will take a maximum of 25 minutes of time in order to answer all the questions in the questionnaire.

However, if you have further doubts about any of the questions and the topic of the research you can feel free to contact any of the persons whose name are mentioned below:

1. Which is your preferred mode of airlines?

• Low cost carrier
• Full service carrier

1. Do you travel Low cost carrier minimum once in a year?

• Yes
• No

If yes, then the respondent will proceed with the questionnaire i.e. towards Section 1. If no, then the respondent will be thanked and the interview will be closed.

1. Enlist your name: (First name) (Last name)
2. Which age group do you belong?

• 20 to 30
• 31 to 40
• 40 to 50
• 50 to 65

1. Provide details of your occupation:

• Business person
• Corporate executive
• Government employee

1. Provide details of the annual income:

• $50,000 to $65,000
• $65,000 to $85,000
• Above $85,000

1. What is the frequency of travelling in the Low cost carrier airline?

• Once in six months
• Once in three months
• Once in twelve months

1. Your favourite brand of LCC Airline

• Tiger Airways
• Jet Star
• Virgin Australia
• Air Asia
• Others please specify the names

1. Rate your experience in the experience while travelling in the low cost carrier airline

1. Are you happy about the promotional offers sent by the Low Cost Carrier Airline to you?

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

1. How do you find the flight attendant’s behaviour?

• Excellent
• Good
• Neutral
• Bad
• Poor

1. What is the reason of choosing low cost carrier airline over full service airline?

• Price of the ticket
• Promptness of the services
• Quality of services in the preferred cost

1. Are the methods of sending promotion and offers regarding flight tickets are convenient?

• Yes
• No
• Needs development

1. What is the rate of having poor service in the flights of low cost carriers you have experience over Full Service Carriers?

• Very High
• High
• Neutral
• Low
• Very Low

1. Do you recommend to your friends while using Low Cost Carrier Airlines to your friends?

• Yes definitely
• No certainly

1. What are your suggestions regarding the improvement of the service of your favourite Low Cost Carrier Airline?

• Development of the meal
• Improvement of the behaviour of the flight attendants
• Reduce the rate of flight delay
• Improvement in the time taken in the baggage check-in
• Others please specify your candid suggestion

The report intends to examine and analyze what the consumers usually prefer while boarding on low cost carrier airlines. The ulterior reason behind conducting this research  is that the report intends to understand and critically evaluate the basic factors that influence the consumers while they select between different LCCs  flights. This is why the questionnaire has been deliberately kept plain, simple and brief so that the questions and the instructions appear simple and easily comprehensible to the respondents. In order to extract direct and precise responses from the respondents, the research has been conducted by resorting to the use of Likert Scale and Yes and No type survey question format. The respondents can easily explain their thoughts or experiences, without having to explain anything.  Research studies have claimed earlier that when respondents are confronted with open ended questions, they prefer to remain diplomatic and refuse to answer anything explicitly (Holt 2014). Even those who consider the idea of answering the survey questions, end up answering in a politically correct way, that makes the response quite unfit for conducting the research. On the other hand, if a respondent is being asked to rate the performance of a company or a factor, without explaining the same, the respondents think a lot and rate after much consideration. The accuracy of the response and its promptness makes it apt for carrying out the research.  It has been observed that the low cost carrier have been achieving huge share of profit in the last few years, and the reason behind the same, is that it has been offering low fare against which the travelers can travel. Considering the share of profitability the company enjoys, it is important considering which factors can contribute to the growth of the company in future (Fageda et al.  2015). Considering this the report intends to critically assess a evaluate the response of the consumers regarding the service of the low cost carrier airline service providing companies.

Section 1: Demographic Profile

It can be said that conducting a research regarding the service of the low cost carrier airline to the respondents near the airport is quite difficult. It is noticed that most of the respondents are not willing to provide any feedback to the questionnaires. Almost 60 % of the respondents that are approached refused to participate in giving response to the questions of the questionnaire (Silverman 2016). The researcher has volunteered to the respondents and convinced rest of the respondents for participating in the interview. It is seen that the respondents are feeling hesitation regarding sharing their personal information about their family details and the income of their occupation. The questionnaire contains mostly closed ended questions. Very few questions are open ended (Brinkmann 2014). The participants are who participated in the interview are willing to share their flight experiences regarding the price, service, meals, etc. However, it can be said that a lot of effort is being required to frame the questions in the questionnaire. It is formulated in a way so that the participants do not get bored so easily and proceed to the next question in a smoother way (Panneerselvam 2014). Various types of questions regarding the demographic profile, travelling experience, and recommendations to the low cost carrier airlines are mentioned in the questionnaire. The order of the framed questions will definitely grow a positive interest to the participants in order to fill them properly. The language of the questions is kept simple, lucid and easy so that the participants can easily understand the nature and objectives of the questions (Flick 2015).

The demographic profile of the questionnaire contains the questions that describe all the demographic aspects of the sample respondent. It contains information like their name, occupation, annual income, age, etc. These information are important in order to demonstrate the findings because recommendations will vary as per the age of the consumers. The low cost carrier airlines will find easier about their target customer’s feedback regarding their services. These are open ended questions as well as closed ended questions. In the travel experience sections, both open ended, closed ended and Likert scale are used in order to collect the feedback from the participants (Taylor, Bogdan and DeVault 2015). The questions are regarding web booking, travelling experience, behaviour of the ground staffs, delay in the flights, time taken in the baggage; check in time, meals, flight entertainment, and many more. It can be said that the most of the aspects regarding the services of the low cost carrier are to be mentioned in the questionnaire. The type of sample design that is chosen in selecting the sample respondents is random sampling and stratified sampling (Brinkmann 2014). These sampling methods are verified and are helped in selecting quality respondents whose feedbacks are valuable in conducting the research. In the recommendations section of the questionnaire, mostly open ended questions are to be set so that the respondents are to be captured in a way so that they can be considered by the low cost carrier airline in the different types of their service formation (Smith 2015).

It can be concluded that our effort regarding the formation of the questionnaire regarding the different types of the recommendations of the low cost carrier airline. We have struggled a lot regarding convincing the participants in order to response properly to the selected questions, We work as a team so that we can give our best in order to conduct the research within a proper time. However, there are many issues in management that we have found while doing the customer survey in favour of the low cost carrier airline. Apart from that, the survey had helped us in gaining a deeper understanding of the different types of products and services of the airline. The survey report deals with the many problems that will help in providing the favourable recommendations for the development of the services. The survey helps us in developing the skills of understanding the perception of the customers towards the airline services.

References:

Brinkmann, S., 2014. Interview. In Encyclopedia of Critical Psychology. Springer New York.

Fageda, X., Suau-Sanchez, P. and Mason, K.J., 2015. The evolving low-cost business model: Network implications of fare bundling and connecting flights in Europe. Journal of Air Transport Management, 42, pp.289-296.

Flick, U., 2015. Introducing research methodology: A beginner’s guide to doing a research project. Sage.

Holt, G.D., 2014. Asking questions, analysing answers: relative importance revisited. Construction Innovation, 14(1), pp.2-16.

Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..

Silverman, D. ed., 2016. Qualitative research. Sage.

Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.

Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A guidebook and resource. John Wiley & Sons.