Organization background

Describe about the Organisation Behaviour & Internal Communication for Methodology Conduct.

This section of the study refers to the methodology in which way the project has been conducted. The main objective of the project is to find out the motivation procedures of Sony whether they are using the processes in a right direction or not (O’Leary, (2013). Therefore, the method in the way the research objectives has been met is discussed here to understand the motivation tools of the company. In this section, “probability sampling method” and “non-probability sampling method” has been used to set the sample size from the target population. Therefore, the data has been collected with “Primary data collection” procedure. The employees and managers of Sony has interviewed and surveyed with “quantitative data collection technique” and “qualitative data collection technique”. These processes helped to collect the relevant information about the company that the analysis can be done in the next section properly to meet the objectives of the project.

One of the best-known and popular electronics organisations is Sony Corporation, which was founded after the World War II as a seller of transistor radio, CD player, Trinitron television, Betamax VCR, Walkman portable cassette player and many more products that are revolutionary. It is a Japanese multinational corporation headquartered in Tokyo, Minato in Japan. It has been operating in the world business since the year of 1946 with the registration of TTK (Tokyo Telecommunications Engineering Corporation). In starting, they have stated with $500 as their initial investment. However, their first product has faced a massive failure in attracting their customers as it was not met the expectations of them. They spent almost $6500 in sales of the product but were able to gain only $300 from that. It has gained its popularity when they have introduced their product transistor radio called TTK radio “Sony”. They used the name intentionally to indicate the Latin word ‘Sonus’, which means sound. This has brought the desired popularity as well as profit for the company to make it familiar in the world of electronics business. In 1958, it has renamed as Sony Corporation and then they dominated the electronic market with their innovative and good products. It is the business unit of the parent company Sony Group and operates in four different components such as, electronics, motion pictures, financial services and music. It has attained the second rank in the world of electronics business and has become one of the lading manufacturing companies of electronic product. Sony is serving almost every area in the world and gaining revenue of ¥8.1T. It has approx 125.3K employees working with the company still 2016. The mission of Sony was to provide the people with all the electronic devices that are innovative in feature and will meet the customers’ expectations.

Best practice model (motivation)

The best practice model of motivation for the company has to be something that can influence the employees to work more in the good environment within the company. The authority of the company is always trying to provide regular innovative and new things to the employees that their employees never feel any problem to give their best to the company. In this research, the main aim is to find out the best motivation practice for the company to motivate the employees and evaluate whether the financial benefits can motivate them or not.

According to SERVQUAL model there is five gaps through which customer satisfaction level can be measured. Following are the five gap analysis of Sony Corporation. 

The state of a business organisation can be understood by the analysis of its strengths, weaknesses, opportunities and threats. The analysis can be conducted through the SWOT analysis in following,

Sampling techniques are the processes that help to set the population required for conducting the research. Therefore, in this part the methods of setting the target population on which the interview and survey has been conducted. The processes of sampling techniques has discussed here that has helped to determine the “sample size”, “sampling method”, and “sample unit” to meet the ultimate goal of this project (Bryman, & Bell, 2015). As the outcome of the project is completely depending on the data collected for analysing the appropriateness of the motivation tools applied in the company to motivate their employees, therefore, the data collection process should be logical to achieve its objectives.

In every research, “sample unit” refers to the process of determining the total target people required for completing the data collection procedure to get relevant data on the topic. In this project, to collect the information about the motivation processes of Sony it is necessary to interact with the employee of the company to know the recent processes there (Baskerville and Wood, (2016). As it is an internal process of the company, therefore to analysis the appropriateness of those the interaction with the people is required who are directly connected with the organisation. In this case, the total employees selected for conducting the “survey” process is 50. They have been asked the questions about the motivation process of Sony whether they were happy with those processes or not. Apart from this, five Managers were selected for this purpose to collect the information about the present motivational technique followed by the company to motivate their employees.

Gap analysis

Sampling Method

This is the vital part of any research as it serves the crucial role to gather the data for the research. In this project, it is very essential to collect proper data of Sony to attain the research objective. Therefore, the sampling method has been selected here to gather appropriate data for the purpose. Generally, “sampling methods” refers to the procedure of selecting the sample size suitable for conducting the data collection procedure. There are two sampling method available, which can be used to gather the information. The methods mainly helped to select the required sample population from the entire “sample unit” to collect more appropriate information of the motivation practices of Sony (Zikmund et al., 2013). “Probability sampling” and “Non-probability sampling” are the two processes that can be applied in a research method to determine the sample size of the project. The first method is the process of gathering the whole sampling population in a place to interact with them to collect data from them about the topic. Therefore, if this “probability sampling” method would be used to conduct a research process, then the procedure would be very short, time saving and fair. In this method, the total sample population can be asked questions at a time as the overall target people are gathered in one location. It save the time of data collection process and give more time to focus on the analysis part of the project. In this project, the data collected from the employees has conducted through the “probability sampling” procedure (Tirumalaiah et al., 2015). Therefore, the employees were gathered in a location to interact with them and to collect the required data from them for meeting the objective of the project. On the other hand, the other process of sampling is very time consuming and hectic. The “non-probability sampling method” refers to the process in which the targeted sample population is not present in a location to interact with directly at a time. Therefore, in this procedure to collect the data one should have to move from one place to another place to meet with the people. Therefore, it is a lengthy process where the targeted population have to ask question one by one to get the answers on the topic of the project. In this case, the Managers of the company have been asked questions individually to get the information about the motivation practices in Sony. Therefore, the “non-probability sampling method” has been used to conduct the “interview” processes with the Managers of the company to get the information about the internal policies regarding motivation. Therefore, in this project the “probability sampling” and “non-probability sampling” both have been used to get the authentic information about the company’s strategies.

SWOT analysis

Data collection is the essential part of a research that plays a crucial role in attaining the objectives of the research. This helps to develop the ideas about the research topic, which would be analysed in the data analysis section (Thomas et al., 2014). In this project, the data collection process has been helped to collect the authentic data about the motivational processes of the company that can be analysed in the data analysis section to reach the ultimate goal of the project work. There are two processes available for collecting the data from the targeted people one process is called “primary data collection processes” and the other one is “secondary data collection process”.  In the first process, the statistical data are collected from many sources related to the research topic to analyse them in further time to meet the research objectives. In this process, the data collected from the authentic sources through the processes of “interview” and “survey” and then the data are analysed in the next part of the research, which is data analysis section. On the other hand, the “secondary data collection method” is the process where the data are gathered from the various sources of previous research papers, journals, and other online research evidences. This process is therefore more authentic than the “primary data collection method”. As the data are collected in this process are collected from the previous researches that were obviously authentic by nature while in the first process the data collected from the sources can manipulate the information not to reveal the reality. In this project, the data has been collected in the “primary data collection method” to collect the data from the employees and the Managers of the company.

The data collection process can be measured in the two processes – “quantitative data collection technique” and “qualitative data collection technique”. The “quantitative data collection technique” refers to the procedure in which a survey is conducted for the sample size to gather them in a location to ask required questions to gather knowledge about the topic. On the other hand, the “qualitative data collection technique” refers to the procedure that collects the data through asking questions to individual about the research topic. In order to conduct this research, both the methods “quantitative technique” and “qualitative technique” have been used to collect the data from the respondents (Tate et al., 2015). While conducting the research, the quantitative data has been collected from the employees of the company who were asked questions about the motivational processes of Sony. It would help to understand the extent in which employees are happy with the motivational tools of Sony. On the other hand, to know the viewpoint of the Managers of this company the qualitative data collection method has been used. Therefore, the required data has been collected about the company to attain the appropriateness of the applications of the motivational methods to motivate their employees.

Sampling Techniques

In a research, the data analysis part has an essential role that helps to analyse the collected data in the data collection step. This section helps to analyse the data collected from the employees and Managers of the company, which will be analysed in this part whether the motivational tools applied in the company were right or not. This has been conducted through various data analysis tools such as “mean”, “median”, “mode” and “standard deviation” (Alcañiz et al., 2014). Mode value helps to define the highest response, median helps to identify the scope, mean refers to the average value and standard deviation helps to measure the risk factors. In this case, the data collected from the employees through the survey method has been analysed with the “focus group”. On the other hand, the Managers of this company have provided the data about the motivational techniques that were analysed with the statistical evaluation procedure to meet the research objective. 

Quantitative Questionnaire

1. How far are you satisfied with motivational tool of Sony?

• Strongly satisfy
• Satisfy
• Neutral
• Dissatisfy
• Strongly dissatisfy

This question has been asked to the employees of the company to understand the satisfaction level. The company has considered the financial benefit for motivating the employees. However, this question has helped to understand the real situation of Sony’s employees.

2. How far do you agree that financial benefits are only useful motivational tool?

• Strongly agree
• Agree
• Neutral
• Disagree
• Strongly disagree

The financial benefit has been used to motivate the employees of Sony. However, there was a confusion regarding this motivational tool whether the employees were really motivated only with financial benefit. In order to know the thought processes of the employees of this company about motivation techniques can also be obtained from this question.

3. What is the most preferable motivational tool you would select for Sony?

• Incentive trip
• Increment
• Financial benefit
• Recognition
• Holiday

The company was practicing the financial benefit as their only motivational tool. Therefore, it has been essential to understand the employees’ expectations from the company about motivation program. This question has enabled to evaluate the employees’ choices and expectation from Sony to motivate them.

Qualitative Questionnaire

1. What are the motivational tools that Sony implements in order to empower performance quality of employees?

This question has been asked to the Managers of Sony to know the future strategies of the company in order to gain more improved performance from their employees. This also includes the present strategy regarding motivating their employees to enhance their performance quality.

2. Do you think that financial benefits can influence performance quality of employees?

The planning and implementation of strategies in a company is inspected by the Managers and they do not implement any policy without conducting proper market research. Therefore, in order to evaluate the ideas of the Managers of Sony to motivate their employees can be obtained from this question and can be realised whether the employees can be motivated through financial benefit.

While conducting any research, there has to be an ethical consideration that is required to be maintained in the overall research process. In this project, as the research is conducted through the primary data collection method, therefore to collect the data from a large number of respondents should be required. It is required to encourage respondents in order to increase response rate. However, according to research ethics, forcing the respondents to participate in the study is unethical. This is the most important ethical dilemma that needs to be addressed in order to obtain accurate research outcome. Apart from this, to collect the actual data from the Managers of this company, the data obtained from the employees have to disclose before them. However, according to the Data Protection Act, the information collected from the employees cannot be disclosed unethically (Tirumalaiah et al., 2015).

The whole chapter has summarised the procedure in which the research has conducted to attain the research objective. In order to gain the understanding of the recent motivational tool and to evaluate the techniques used here to motivate the employees, the research has been conducted through interview and survey. This process has helped to analyse the organisational behaviour and internal communication for motivating the employees of Sony.

Conclusion 

While concluding the study, it can be sad that the methodology section of this research has analysed the background of the company before researching about the main issue of its motivational process trough the financial benefits. The selection of these data collection process, sampling process, data analysis techniques has helped to evaluate the current situation of the company to analyse the research questions whether it can meet the research objective or not. Therefore, the section has discussed the methods of the research process to attain its objectives of the research topic. 

Reference List

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Tirumalaiah, K., Sony, W. R., & Kumar, V. S. (2015). A study on source of finance as a motivational factors in purchasing tractors. South Asian Journal of Marketing & Management Research, 5(5), 27-35.

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