(TCO B) Your
company has developed a new educational electronic game. Your target market is
4-6 year old children. What research methods would you use to test this product
concept? Choose at least three methods that you believe will provide valuable
information, and describe your research strategy.(Points : 25)

(TCO C) Michael
Porter proposed a tool, the value chain, for identifying ways to create more
value. According to the value chain model, every company is a combination of
activities that are performed to design, produce, market, deliver, and support
their products. Identify the types of activities that would create value within
the organization. How can an organization use this tool? What makes this an
effective approach?(Points : 25)

(TCO H) Marketers recognize that the marketing of
services is different than the marketing of a product because of the different
characteristics that distinguish them from physical products. What are these
distinguishing characteristics? How do marketers communicate the value of
services to consumers? How do they make these intangible services appear
tangible to the consumer?

What are some marketing strategies that might be
employed with services to ensure positive results with these distinguishing
characteristics (choose at least two)? In your answer, provide an example of a
service to which your strategies would be utilized.

(TCO D) An increasing number of companies are
basing their prices on the customer’s perceived value of the product or
service. Explain the concept of perceived value pricing. What is the
“key” to pricing in this manner? How might the marketer determine the
price that the consumer might pay in exchange for that value that they receive?(Points : 25)

TCO F) Sales force compensation can be approached
several different ways. Discuss sales force compensation, explaining each of
the different ways compensation can be structured, and the advantages and
limitations of each compensation approach (commission versus salary at a
minimum) that you share.(Points : 25)

(TCO E) As the
marketing manager for the manufacturer of a new line of computer jump drives,
what strategy would you use to get your channel members to promote your
product? What is the difference between a Push marketing strategy and a Pull
marketing strategy? Explain how you might use each of these strategies assuming
low brand loyalty in this category.(Points : 25)

(TCO I) Describe the supply chain strategy using
demand chain planning. By looking at the company as the center of a value
network, how will this approach enable the company to be more financially
efficient?(Points : 2

(TCO J) Direct
marketing can involve many different types of media. What are some of the
potential ethical issues that marketers much address when transmitting their
marketing message to consumers?(Points : 25)

TCO
A)Now that you have completed your Final Draft of your Marketing Plan, were you
to begin anew, what would you have done differently insofar as your RESEARCH
effort? What would have been your Definition of the Problem? What information
would you have liked to have obtained? As you answer the question, assume
reasonable monies for market research have NOW been made available to you to do
market research… that were unavailable to you previously. Please be sure to
provide a graduate level response based on the marketing principals learned in
class.

TCO A)Now
that you have completed your Final Draft of your Marketing Plan, were you to
begin anew, what would you have done differently insofar as your RESEARCH
effort? What would have been your Definition of the Problem? What information
would you have liked to have obtained? As you answer the question, assume
reasonable monies for market research have NOW been made available to you to do
market research… that were unavailable to you previously. Please be sure to
provide a graduate level response based on the marketing principals learned in
class.
Be sure to refresh your instructor’s mind by providing one sentence that
communicates what your Marketing Plan brought to market.
(Points : 2
5.(TCO G)
What is integrated marketing communications? To whom is it targeted? Why is it
key to a company’s success in the 21st century? (Use your own words.)(Points : 25