History of LinkedIn and Projected Growth

Discuss about the LinkedIn for Social Networking Service.

In the day today’s world, each and every person across the world is using one or the other social networking service, LinkedIn is one of those social networking services, which comes into existence in the year 2003. The LinkedIn is mainly used by the professional networking operators, or we can say by the professional networking users, which basically operated through websites. Basically, it is a subsidiary type of business having its headquarters of the LinkedIn is located in the Sunnyvale, California, U.S and serving the worldwide area with its services. Microsoft Corporation is the parent of the LinkedIn and the slogan of the company is “Relationships Matter”.

LinkedIn is very popular among the people worldwide due to its networking services, because LinkedIn is one of the best social networking Platform, providing a large number of facilities to each and every type of person. It is becoming popular day by day because it is providing facilities to every person, i.e., either the person is a business owner or searching for the employment. The LinkedIn is providing exposure as well as the popularity to any type of business with its best class services. A businessman having a good image and position in the market can easily create a profile of his/her business with the help of LinkedIn, which could be easily seen by the people using any social networking service and can attract more and more people towards itself. The LinkedIn is also helpful for the people searching for the employment as well as for the professional employers searching for the best employment positions in the market (Virtual Social Media, 2012). The LinkedIn stands on thirteenth position globally in the Alexa ranking and eleventh in the USA, which is one of the most important reasons making it popular among the people across the world. It is also providing the facility of communication among the various influential friends and can easily gain several opportunities for the growth and expansion of the business in the market of the different countries of the world. With the help of the LinkedIn profile one can easily send and receive various recommendations from the other members regarding the job or a business. 

History about LinkedIn: -With the help of colleagues from the PayPal and the Social Net, Reid launched the LinkedIn in the year 2002. At the earlier stage, growth was very slow but the quality of services provided by the company to the people across the world helps in increasing the growth of the company’s business. In the year 2004, the LinkedIn started providing various types of services to the small business owners with the help of American Express for promoting the company services on a world- wide level helps in increasing the growth of the company’s business rapidly (LinkedIn Corporation, 2015). 

Advantages of Using LinkedIn

Growth and the projected growth: – The Company is growing rapidly from the last few years. In the year 2011, the company was having approximately six thousand five hundred corporate customers, which is increasing very quickly. According to an estimate the company is having approximately fifty thousand corporate customers at present. There is a continuous growth in the average revenue of the company due to the greater value expansion of the corporate customers as well as the reduced prices for the new customers connecting with the company at present.

In the present world, each and every type of business is getting connected with the one or the other social media channel by making an effective and efficient use of any type of social networking service. Various advantages of using LinkedIn at the current carrier stage are according to written below:

B2B Networking

LinkedIn helps the user in finding various manufacturers, suppliers, vendors and many other third party resources for the sake of the business. This helps a lot to each and every person either he/she is a professional employer or a businessman by providing a large number of opportunities to them for the expansion and divergence of their search.  It also provides various facilities like communicating directly with the several vendors rather than to just communicate through phone calls, which helps in creating a neat and clean image of that vendor.

B2C Networking

Building a good image of the brand among the people in the market is must for any type of business. Therefore, LinkedIn provides various facilities for building such an image in the market. It helps a business to post on various social networking sites for gaining the popularity among the people, which increases the overall growth of the business (Hughes, 2014).

Lead Generation

With the help of this phase, one can easily optimize his/her profile and his/her company’s profile by posting important content, data or any other type of information with the other using various social networking services.

Customer Satisfaction

With the help of this phase, one can easily get directly connected to its customers and can make them satisfy regarding to their queries. Therefore, one can easily solve any type of issue being faced by his/her customers directly through this social networking service. 

In the present world, we know that each and every person is making the use of one or the other social media channels or we can say social networking sites for getting connected with one another. But on the other side, a large number of people are also there those who are not using these social networking sites, because connecting and communicating on the social channels decreases the chances of meeting directly with one another. Most of the people are not using the LinkedIn, due to various concerns related to their privacy (Richards, 2016). We know that LinkedIn provides complete control to the user related to their privacy settings, but sometimes people don’t have complete knowledge about that and that’s why they don’t use LinkedIn. One can easily manage his/her privacy setting on the LinkedIn profile, but then also it shows the present status of the person to others either he or she gets tagged by someone, which is one of the serious concerns related to one’s reputation.

As we know, LinkedIn provides facility of doing business through networking by connecting people with one another. Sometimes people are not able to make an effective use of their LinkedIn profile due to some reasons which are as written below:

Profile picture: – Profile picture is must for getting connected with more and more people on the networking site, because it creates an image of us among others. Therefore, one should use an attractive profile image so that, people can easily recognize us and gets easily attracted towards us.

Eye-catching headline: – Most of the people make several mistakes related to their eye-catching headline, as this is the thing shown to others just next to their name.

Compelling summary: – Most of the people are not able to use a compelling summary, which is one of the biggest drawbacks for lacking down their business. Therefore, one should make an effective use of compelling summary so that, more and more people can easily get connected to them (Alemany, 2014).  

Multimedia content: – Sometimes people make use of irrelevant media content, therefore one should use that content which helps in attracting more and more people and creates a good image of us in their mind.

Various methods for leveraging LinkedIn account are according to written below:

• One should need to provide his/her complete details on his/her LinkedIn profile, because a profile with complete details strengthens one’s profile.
• One should need to turn off broadcasting their several activities on a temporary basis.
• One should provide actual details of his or her on their profile and they need not to lie about anything on their profile, because it creates a bad image in the mind of others.
• One should need to customize his/her profile from time to time so that, people can able to see your current activity or any other types of offer, etc. regarding to your business.

Conclusion

In the present world, it is must for each and every person to make an effective and efficient use of any type of social networking site either for the sake of their business or for getting connected with others. Having an active account on LinkedIn or we can say, having a LinkedIn profile helps us in expanding our business on a world-wide level among the people across the world, as it creates an appropriate image of us among those people.

References

Alemany, T. (2014, November 20). 5 Common Mistakes People Make with Their LinkedIn Profile. Retrieved from https://www.linkedin.com/pulse/20141120165550-55156219-5-common-mistakes-people-make-with-their-linkedin-profile

Hughes, B. (2014, January 08). Five Benefits of Using LinkedIn to Grow Your Business and Your Career. Retrieved from https://www.socialmediatoday.com/content/five-benefits-using-linkedin-grow-your-business-and-your-career

LinkedIn Corporation. (2015). A brief history of LinkedIn. Retrieved from https://ourstory.linkedin.com/: https://ourstory.linkedin.com/

Richards, L. (2016). Disadvantages of Linkedin. Retrieved from https://yourbusiness.azcentral.com/disadvantages-linkedin-3597.html

Virtual Social Media. (2012, February 20). Why is LinkedIn So Popular? Retrieved from https://www.virtualsocialmedia.com/why-is-linkedin-so-popular/