Abstract

Make a report of internship which i did with the company hot telecom which deals with international calling cards. this company is a part of Raza communications (raza.com)which makes international calling cards. i started working for this organization from 10/26/2015 to till date…

Report should be made on this topics

For your final report you are to write a report that address the following:

• What was learned at the internship site? How will you use what you have learned in your career; current and future?

• What from your classroom instruction was also found at the internship site?

• What do you wish you had learned at the university that you experienced at the internship site?

• What advice you would offer to someone who is just beginning his or her internship?

Through the help of my internship at Raza telecommunication, I have improved as well as developed my skills and experiences. Moreover, I also intended to learn how inventory and cash control management can be operated within an organization. In relation to this, I can also mention that through emphasizing towards this particular internship, I have understood how organizations are organizations are operate their scheduling and inventory management system. In this regard, I can mention that after completing my internship, I have understood the process of strategic planning for sales by working in this area of sales strategic planning. During my internship, I have provided support to the sales and the manager as well to improve the organization’s operational process. In this context, I have improved my communication skills by interacting with the sales team members as well as the manager. Moreover, I have learned that analyzing and researching customers profile and maintain public relations will help me in future to ensure the success in terms of my career.

Internship Objectives

In order to brief the objectives of my internship, I can mention that through the help of internship I was intended to develop my sets of skills and efficiencies of operational process. In this regard, I can mention that as I was aware about the fact that through concentrating towards internship, individuals may enhance or improve their professionalism, knowledge and ability of learning. At the same time, through the help of this internship, I also intended to learn how inventory and cash control management can be operated within an organization. In relation to this, I can also mention that through emphasizing towards this particular internship, I have understood how organizations are organizations are operate their scheduling and inventory management system. Moreover, I also have gathered an idea and realistic experience about how employee relations are maintained within an organization.

In this context, I can mention that I have done my internship with Rara communication, where I have been appointed as a sales support representative on a part-time basis.

In order to highlight my expectations regarding this internship, I can mention that my prime intention was to learn and get an idea about the realistic organization, where several activities usually performed with an aim of enhancing the performance of the organization. Moreover, through the help of this internship, I wanted to learn how telecommunication organizations usually deal with their clients regarding international calling cards. Additionally, I also wanted to learn and gather experience how organizations usually conduct their business operations during the modern era. In addition, it can be also stated that I also wanted gather experience how organizations usually execute their predetermine plan during the implementation of business operations for archiving desired goal.

Internship Objectives

Raza communication was founded in 1995 and the head quarter of the organization is situated in Chicago, Illinois. The company is mainly engaged in the production and online distribution of international prepaid calling cards to the wholesale distributors in North America and retail outlets in different places of America. The company is popular for providing a clear, reliable network at the affordable calling plans, which is also the goal of the Raza communications (Raza Communications 2015).  The best feature of their calling plan is unparalleled rates to all over the places through the company’s global network. The global customers are highly satisfied with their live operating services at 24/7.

Culture. The culture of the Raza communications provides user-friendly interface with easy plans shared by the members of the organization (Raza Communications 2015). It is completely based on their organizational goal and the global image of the company.

Goals.

• Planning international prepaid calling cards and an uninterrupted global network services
• Providing reliable and affordable calls at the most competitive service assurance
• Ensuring the consumers’ expectations by setting retail and wholesale distribution services in all places of America

Image. The image of the company is completely based on customer services provided by the company. The communication provider provides international calling plans and it presents a competitive image for the company’s global audiences.

Current Market Situation. Raza Communication is placed in global communication market. The target group demands high communication network services in terms of quality at competitive rates as well as improved sales operational activities and maintain sustainability in the communication business.

Product Service. Raza communication expertise in providing the following product services:

• International prepaid cards and network facilities
• Community building through communication services and social integration
• Helping retail operations and distribution services by producing prepaid calling cards and online distribution facilities at reasonable rate
• Raza Agent program on line distribution system, taking care of customers complete communications
• Providing best web portal services and giving aggressive commissions to retailers

(Source: Raza Communications 2015)

In order to identify the current position of the Raza telecommunication within the operating marketplace, it is essential to identify the strength, weakness and opportunities and threats (SWOT) of the organization. The following table will highlight for better understanding. 

Table: 1 SWOT Analysis

There are many telecom organizations available in the market such as Verizon, AT&T Inc, T-Mobile US, US Cellular, Sprint Corporation. These are the key wireless communication providers and main competitions of Raza Communications. The company has maintained a potential position in the USA telecom market. The company has captured approximately 38% market share compare to other wireless network service providers in the market (Raza Communications 2015). These competitors are all similar offers, services and objectives but Raza communication is unique at their retail operations and network distribution services ensuring the best quality features.

The head office of Raza Communication is located at Chicago. The HQ controls the regional service centers. The sales service managers are responsible for undertaking service representative’s operations. It includes scheduling, ordering supplies, management of inventory services and many others. Those service representatives are directly communicated with the target customers and maintain future employee relations.

Diagram: Organizational structure of Raza Communications

(Source: Raza Communication 2015)

Daily Tasks and Activities

During my internship with Raza communication, my initial responsibility is to provide support to the manager and sales for improving the operational process of the organization. In this context, prime task is to pay attention towards the inventory and cash control system of the organization. Apart from this, I also have done several activities within the organization, which has helped me to gather wide range experience and learn ample amount of concepts regarding the regular basis functions of Raza telecommunication. My daily task and activities are depicted below for better understanding:

• Searching and gathering contacts of potential customers from database
• Contact existing customers for solving their issues and queries
• Organizing and editing regular schedule and document
• Replying to the existing clients through mail and mailers
• Keep record of the sales team performance
• Keep record of the daily basis expenses of the sales team members

My Expectations

Marketing and Communication. During the internship, I have realized that marketing and communication is one of the most essential aspects for a telecommunication based organization during the implementation or execution of business operations. In this regard, I have prepared few marketing plan (promotional offer) based on the requirement of the target market. In this regard, I have used websites, blogs and social networking sites for promoting the sales offer in more effective manner. Moreover, I have also communicated with the clients for meeting the needs and expectations of the existing customers. Based on these tasks and activities, I have realized that marketing communication is highly essential aspects for telecommunication based organization (Spotts and Weinberger 2010).

Analyzing and Researching. Moreover, during my internship when I have deal with the issues and queries of the customers’, at that point of time, I realized that customers have higher expectations from the organizational end. In this regard, with an aim of meeting those expectations I have analyze and research on the profile of the consumers and based on their financial capability, I have suggested solutions for the customers. In this regard, I can mention that I have learned about the importance of analyzing and research on the customers’ profile from my classroom instruction, but during the internship I realized how it is important and how it plays an imperative role during the implementation of business operations (Liu 2012).

Public Relations. At the same time, I also have been responsible for maintain the public relations of the organization. In this regard, I can state that as I wanted learn about public relations since, when I have taken admission in my university. However, during the conduction my internship I have actually experienced how import is maintaining public relations within an organization. In this context, I can mention that with an intention of fulfilling my job role, I have met with the customers, relied on their mail and also conducted meeting for ensuring public relations. Simultaneously, I also have send mailer and mail to the customers regarding any declaration and others essential aspects (Meng 2013).

Accounting and Finance. During the internship with an aim of fulfilling cash control requirements, I have paid higher attention towards accounting and finance associated aspects of the organization. In this regard, more specifically I can mention that through preparing budget, I have ensured cash control associated aspects of the Raza communication. At the same time, I can state that during the preparation of budget, I have concentrated on the certain factors those are depicted below for better understanding:

• Accommodation cost
• Rental costs and electricity with maintenance charges
• Travel and transportation expenses of the sales team members
• Hospitality cost for guest and breakfast and snacks cost

Conclusion

During the internship, I have improved as well as developed my skills and experiences. In this regard, I can mention that I have understood the process of strategic planning for sales by working in this area of sales strategic planning. Most importantly, I have gathered knowledge regarding what is required for planning a successful sales strategy. While working in this field, I have provided support to the sales and the manager as well to improve the organization’s operational process. This phase of working has mainly helped me for developing and improving my communication skills by interacting with the sales team members as well as the manager. I have maintained public relation by providing support to the sales team and the managers by improving the operational process of my organization.

Moreover, I have also provided support to the existing customer to fulfill their needs, so that my organization may accrue greater success. Through analyzing and researching consumers’ profile, I have improved my research, analyzing and observing skills. I had also understood how Raza communication has applied its sales strategies to support the sales team. Through focusing towards accounting and finance, I have understood how cost and cash control is importance for an organization for implementation of business operations. 

Though I successfully completed my classroom course in MBA with specialization of management information system, my communication skills had yet not been developed. Once I entered in internship course, I realized that my working experiences as a supporting sales team on part time basis in the Raza communications has helped me to developed my interpersonal skills and communications more emphatically. Also, I expected to develop my leadership qualities initially while dealing classroom interactions and theoretical knowledge development skills which I leant at my internship.

Therefore, I recommended the following aspects for future intern candidates, which are as follows:

• To emphasized more on communication development and team management skill
• Preference should be given to improve internal management skill development with the better understanding operational processes to provide best customer service in the service industry like Raza Communication.
• To give more importance in developing individual leadership qualities and features of team player while dealing in service industry.

In order to highlight my viewpoint I can stated that I have become aware of the process of planning and organizing sales strategy. Moreover, through working in the telecommunication field, I have gained more knowledge regarding the gaining more knowledge regarding viral communication and marketing. At the same time, I also have gathered experience of handling public relations for the Raza telecommunication, which has encouraged in a positive manner. In addition, I also have learned how to maintain cash control system, which will help me in future in case of my professional career.

References

Liu, J. (2012). Process and Application of Supply Chain Management on Telecom Operator Industry.AMR, 630, pp.451-457.

Meng, J. (2013). Learning by leading: Integrating leadership in public relations education for an enhanced value. Public Relations Review, 39(5), pp.609-611.

Raza Communication. (2015). About us. Retrieved from https://raza.com/whyraza#tabs-3

Spotts, H. and Weinberger, M. (2010). Marketplace footprints: connecting marketing communication and corporate brands. European Journal of Marketing, 44(5), pp.591-609.