Industrial Conflict In The Hospitality Industry: Types, Stages, And Management

MAN6708 Managing Employment Relations

Types of Industrial Conflicts in the Hospitality Industry

Industrial conflict refers to all the dissatisfaction expressed by employees especially those pertaining to an employment contract in an organization. Industrial conflict may be divided into formal or informal. Formal conflict is where employees express their grievances through a trade union or work representative. Informal industrial conflict is not based on any systematic approach. Informal industrial conflicts include strikes, absenteeism, and others. Since conflict is natural and inevitable, they may cause dysfunctional or functional outcomes to the organization. Management style may also impact the occurrence of conflict in an industry. Therefore, conflict management is important for the efficiency and effectiveness of an organization.

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Conflict may arise in different ways such as differences in job definition, codependency of jobs, organization structure and duties. The hospitality industry is divided into different sectors, which are the accommodation and lodging and ranges from the caravan grounds, camping, resorts and budget hotels, foods and beverage, travel and tourism and the entertainment industry. Organizations in the hospitality and service industry sell customer satisfaction. Hotels also sell customer satisfaction, not rooms and beds (Dhanesh, 2014). Meeting customer service challenge may be a big challenge. For the organization to thrive, the staffs should be skilled in conflict prevention among clients and customers and recovery of complaints from customers.

 Managers should help to prevent conflict within the industry and outside the industry. Staffs of any organization should be prepared to deal with hostile customers and difficult customers in order to prevent conflict. Since customers are the backbone of every organization they should be treated in a nice to gain their loyalty. Sometimes employees may use a language that may put off customers creating problems which may affect the entire hospitality industry. The organization should, therefore, teach staffs cooperative communication, how to handle conflict and how they can solve if they arise. This essay discusses the industrial conflict in the hospitality industry.

There are several types of industrial conflict such as economic dispute. These disputes arises due to economic reasons such as the demand for higher wages and salaries by employees. This results from increased cost of living, demand for allowances and bonuses due to extended hours of working and overtime, higher profits by the organization hence employers may demand a certain percentage share in the profit (Saeed, Almas, Anis-ul-Haq & Niazi, 2014). Another type is non-economic disputes. The conflict arises due to several issues like unhealthy working conditions, working for long hours without rest or breaks, modernization and enhancement of technology. As a result, this leads to replacement of human labor with machinery, indiscipline and unfair treatment of subordinates by managers or supervisors, weakness of the labor union. The aim is to make sure that the employees’ rights are upheld by the employer and improper communication between union and management (Ajayi & Buhari, 2014). A strike is also a type of employee dispute in the hospitality industry. A strike is the temporary withdrawal of employees from services contrary to the employment contract. It is a form of industrial conflict which is usually organized by the trade union that represents employees in that particular organization or sector.

Stages of Conflict

During the strikes, the members of the trade union ensure that there are no other means of getting the services which the employers have refused to provide. Strikes always prolong until the management addresses the cause or causes of dissatisfaction by employees (Song & Tønnesson, 2013). Work-to-rule is a formal industrial action for expressing dissatisfaction in the hospitality industry. It happens where workers strictly adhere to the legal terms of the work contract. They become rigid and work like pre-programmed machines and they do not accept any extra work that may be allocated to them. For example, a nurse may intentionally refuse to answer a phone call for a doctor since answering the call is not part of the terms and condition in the job contract. Work to rule is not punishable since it does not go against the formal terms of the contract. Additionally, sabotage is an informal industrial conflict that happens when workers intentionally destroy the organization’s reputation and production (Zhang, Chen & Sun, 2015). Employees may slow down the process of production, disabling machines temporarily or slandering the organization. Employees who engage in sabotage usually use other people or hide there their identities.

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Stages of Conflict

Conflict is born and grows in an organization. The following five stages cover the start, rise and unfold among groups and individuals having different interest, goals, and values of the hospitality industry. The first stage is the potential opposition where there are conditions that bring about opportunities for the development of conflict. These later lead to the creation of opportunities for rising of organization’s conflict (Serneels & Verpoorten, 2015). Conditions which cause conflict include communication that is, noise in the communication channel, too much communication and little communication may be a foundation for conflict.

 Another condition is the structure of the organization such as the size, the degree of specialization in the tasks allocated to group members, goal compatibility, reward system, leadership styles. The size and specialization of a task may stimulate conflict in a way that, a large group with more specialized activities is likely to have conflict. Conflicts tend to be high when group members are younger and the turnover level is high. More so, personal variables may lead to conflict example the authoritarian and dogmatic individuals (Spaho, 2013). The second stage is intentions. In this stage, parties look for conditions that create opportunities for conflict to arise and how to end them. The conflict handling intentions include competition which is the desire for individuals to satisfy their own interests regardless of their effects on other parties. Collaborating refers to the desire to satisfy other parties, avoiding is the desire to suppress conflict, accommodating is the desire to put an opponent’s interest above a person’s interest and compromising where each party is perfectly willing to give up on something.

Behavior is the third stage and this is the stage at which conflict becomes visible. The behavior stage includes actions, reaction and the statements made by conflicting parties. The fourth stage is the outcomes. At this stage, action-reaction between conflicting parties takes place leading to some outcomes. The outcomes may lead to improvement in the performance of the industry. A conflict is constructive when it enhances the quality of decisions and stimulates creativity.

Conflict Management in the Hospitality Industry

Conflict management comprises of conflict reconciliation and turning destructive conflicts into constructive costs. Conflict avoidance and management are some of the main issues facing the hospitality industry. Managers are forced to define various conflict management strategies. The method used for conflict management may be short term or long term methods (Rocha, Dias & Dimas, 2013). Therefore, managers must decide on proper methods either permanent or temporary solutions. Also, methods which are used to manage conflict depend on the management style in the hospitality industry. During the management of conflict, managers should determine the origin of conflict and devise the most appropriate management style (Katz & LaVan, 2012). Managers in the hospitality sector whose main aim is to deal with conflicts must be aware of organizational aim, cultural diversity, the importance of varied groups and teamwork within the hospitality organization.

Managerial conflict approaches in the hospitality industry

Some of the approaches used in the hospitality industry include the traditional approach which deals with disruptive and destructive aspects of conflicts. The aspects should be avoided in the industry since they do not put into consideration the productive, creative, improving and changing aspects of the hospitality industry. This approach sees conflict as something that is undesirable and which an organization can avoid. Managers have an important duty of clearing the undesirable conflict in good time. According to the traditional approach, conflict hinders the smooth running of the organization process and leads to a reduction in the performance of the hospitality industry. Conflict results to nonfunctional outcomes such as lack of trust and clarity between individuals, communication, and insensitivity of towards needs of workers.

 Another approach is the interactional approach. This approach is based on the modern understanding of management and organization. This concurs with the inevitability of conflict in the hospitality industry. This approach differs with the behavioral approach in a way that it accepts conflict (Ome, 2013). It sees conflict as a tool that can lead to changes and innovation in a group that is compatible and cooperative. It further argues that organizations which do not experience conflict are subjected to immobility, destruction, and lifelessness. Behavioral as an approach to conflict in hospitality industry considers people in the organization as human beings who are social in nature and deals with human relations and behaviors hence conflict is an important part of the organization life (Yirik, Yildirim & Çetinkaya, 2015). This defers with the traditional approach. In addition, this approach states that conflict is natural and cannot be avoided and sometimes it is useful to the organization’s performance.

The methods for coping with conflict can be short term or long term methods. The short-term methods include avoidance which is considered as the most natural way of solving conflict (Odetunde, 2013). A party that uses avoidance method willfully stays out of conflict and when conflict arises they prefer to leave the setting which they find conflicting or carry on with their duties without showing interest in the activities with they believe might arise conflict. Mollification is also a dispute resolution method which is most appropriate when a short-term goal is desired (Perez, Notelaers & Rubio, 2016). In cases where the conflict is important for the parties involved, ignoring the feelings of the parties would not be effective in clearing the conflict hence suppression can be used as an effective tool.

Managerial Conflict Approaches in the Hospitality Industry

Reconciliation may be an efficient way of solving a conflict in the hospitality sector. This involves the unification of the conflicting parties in harmony with common benefits leaving behind their own interests. Both parties come to a mutual agreement and sacrifice in order to get a common ground that would be acceptable in a mutual manner. Therefore, there is no specific loser or winner addressed in this technique. Another method is negotiation which involves solving conflict through an agreement where one of the parties could decide to meet by mutual agreement (Karatepe, 2013). Negotiation involves a third whereby each party may consult a lawyer before coming to an agreement so that both parties are aware of their duties and rights with respect to that dispute.

Mediation as dispute resolution involves a neutral party that assists the parties in solving a conflict. The third party is called the mediator and it facilitates communication between the parties. The mediator manages the communication between the parties in a fairly, honestly and impartially way. Mediators do not act as judges or arbitrators. They identify the problem leading to the dispute and assist in clarifying the issues in the conflict (Ivanov, Stoilova & Illum, 2015). Mediation takes place privately and decisions are made in a private manner.

Additionally, arbitration also assists in conflict resolution and decisions are also made by a third party. The arbitrator listens to the case presented by the conflicting parties and makes a judgment or an award. The award may be filled in a court and affirmed as a court judgment. The arbitrator makes arrangements for the meeting between the parties and makes a decision on the issues to be resolved. Sometimes resolving a conflict the majority vote should be considered and is suitable for large groups of people (Hon & Chan, 2013). The democracy aspect must be upheld and any party should not be subjected to oppression and domination. Leaving decisions to the higher, management may also be an effective way of conflict resolution. This is handled by the manager in the highest hierarchy supervising both parties. This method is efficient in conflict mitigation since parties are forced to comply even though they may not be in agreement with the decisions (Oore, Leiter & LeBlanc, 2015). Contrary, this method instead of bringing an in-depth analysis of the dispute brings the results only.

The long-term methods for conflict resolution in the hospitality industry include political approach which entails the use of manipulative language or tools. An example is promising those employees who are resistant to new technology for fear of job loss and job position concerns new job positions. Increasing resources may also work as a dispute resolution method through looking for ways of increasing resources if the dispute was as a result of scarce resources (Gasiorek & Giles, 2013). If the employees in the hospitality have enough financial resources, adequate departmental staff, and personnel with material and better equipment will stop being in conflict and work harmoniously.

 Also, solving the problem and is a style that involves the problem by defining the conflicting parties, revising the reasons for disputes, presenting different alternatives and bringing them together so that appropriate course of action can be taken on which both parties can agree on. A solution that could be agreed on by the conflicting parties is examined hence no party will compromise with the decision (Garaigordobil & Valderrey, 2015). The manager in the hospitality industry helps the conflicting employees to find the best solutions to the problems that they are facing. Besides, setting superior purposes as conflict resolution method entails determining the effective, extensive and most important purposes than those of the parties at conflict. This assists the parties to leave behind the differences befalling them and focus on more important and extensive purposes.

Organizations always strive to achieve their objectives but they are hindered by challenges which they must overcome. The challenges create room for conflict between other organizations, members, and parties involved in the accomplishment of the organization’s mission (Dignath, Kiesel & Eder, 2015). Conflict in the hospitality may lead to mental health concerns in the organization which causes members to be frustrated if they feel that their opinions are ignored which adversely affects their professional and mental lives. Industrial conflicts in the hospitality sector may lead to a decrease in productivity. When an organization like hotels or foods and beverage industry put their focus on conflict management instead of focusing on core goals of the organization it reduces the output, loss of money and access to essential resources (Crowley, Payne & Kennedy, 2014). Conflict may also lead to employee turnover. Some employees who get frustrated by the level of conflict in an organization may opt to end their contract. When the turnover is high the organization will need to recruit new workers to make the organization to incur extra costs in training and recruiting (Carneiro, Novais, Andrade, Zeleznikow & Neves, 2013). If the turnover becomes extreme, it may lead to dissolution or step by executive members.

Conflict may lead to violence if an organization fails to manage it in time. In addition, conflict may have positive impacts on the hospitality industry. Conflicts inspire creativity as members view it as a chance for finding creative solutions that will help them in tackling organization problems. It also leads to improvement in future communication by bringing members together and learning from each other (Brubaker, Noble, Fincher, Park & Press, 2014). When there is conflict in the organization it can give members the tips or strategies of solving future conflicts. Conflict can bring about respect and sharing of opinions among members. Members of the organization may as a team to solve a conflict by sharing their opinions (Baillien, Bollen, Euwema & De Witte, 2014). Conflict in an organization can help in the identification of new members. Some members silent and contribute little. When conflict arises, it inspires the silent members to demonstrate their skills in leadership by providing meaning solutions to the issue facing the group or hospitality industry in general.

The conflict resolution strategies are implemented in the presence of some factors such as making use of time effectively, empathizing with a company’s members, having the will to solve issues, restricting negative politics, contributing to a company’s mission membership, and monitoring development, among others. These strategies comprise of;

The lose-lose strategy involves a situation where all the involved parties lose. In an incidence where conflict arises, the parties involved are convinced to withdraw and none obtains what they desired or the party accused of causing the conflict is discharged from duty through payment of compensation (Beardsley & Lo, 2014). Implementation of the strategy results to none of the parties being recognized as being right. However, the party that lost gains a little as a result of compensation payment.

In a win-lose strategy, parties involved in a conflict do not seem to see their opponents position as they enhance their interests and authority. This strategy is applicable only when one party perceives itself to be more powerful than the other party (Baguma, 2013). On the other hand, a win-win strategy is a problem-solving approach. With the win-win strategy, the mutual integration of the conflicting needs is considered. The strategy’s primary objective is to ensure that all the parties involved in a conflict are successful

Conclusion

Industrial conflict is the difference between employers and employees, employer and workmen or workmen and workmen in an organization. Conflict is inevitable is essential for the healthy running of an organization. Conflict in the hospitality industry may arise due to inadequate or lack of resources, values, and perception. Conflict passes through the potential conflict stage, comprehension and personalization, behavior and the last stage is the consequence stage. Conflict undergoes the birth, growth and an ending stage. There are several approaches to conflict management in the hospitality industry which include, traditional approach, behavioral and interactional approach. More so, every organization should look for a way of solving conflict to allow for smooth running or organization activities. The methods short term used by hospitality industry include avoidance, mollification, arbitration, mediation, reconciliation, voting, leaving the decision to the higher management and negotiation.

 On the other hand, the long-term methods are solving the problem, setting superior purposes, increasing the resources, using political approach and changing behavior. An organization has strategies for conflict resolution such as lose-lose, win-lose and win-win strategy. There are several types of conflict in the hospitality industry which are sabotage, economic disputes, non-economic disputes, and strikes. Furthermore, conflict may impact an organization positively or negatively. The negative impacts of conflict include violence, employee turnover, a decrease in productivity and mental health concerns. The positive effects include the improvement of future communication, share, and respect of opinions and inspiration for creativity.

References

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