Research Design and Methodology

Question:

Discuss about the Research and Develop Evaluation Practice.

This research has been initiated on the topic “Impact of Communication on the Performance of the Organisation”. The motive behind initiating the research program on the topic is to analyse the role played by communication for enhancing the performance of the organisation. For gathering data related to the research, different methods or approaches will be selected after analysis of the various alternatives (Zajkowska, 2012). From the collection of the data with the use of primary and secondary data, relevant data has been presented. Communication process has the potential to enhance the performance of the organisation by enhancing the flow of information among the different stakeholders of the business. Internet sources have been used for collecting data which has been presented in this research regarding the research topic (SHRM, 2011).

From the analysis of the secondary data, it has been analysed that every activity of the business is dependent on the communication process adopted by the business. Chances of survival of the business revolve around the communication process implemented by the organisation. The focus of the organisation is on enhancing the internal as well as external communication as it affects the performance of the business (Sewestianiuk & Voitovici, 2013). Different functions are being performed by communication in an organisation which enhances the performance and growth opportunities of the business. One of the most important functions of communication is social interaction. This research will be conducted in a sequence with the help of an action plan (Candace, et. al., 2010).

Research design or method: qualitative and quantitative methods both will be applied for conducting the research and gathering quality data. The mixed method will be applied as this method applies both qualitative and quantitative methods (Wilson, 2016). Mixed research method can be explained as a method which collects, analyse and integration of the quantitative and qualitative data for conducting the research program. Advantages of both quantitative and qualitative research methods will ensure that research is executed effectively (Smith, 2015). Quantitative research method will focus on objective measurements or numerical analysis of the gathered information with the help of a questionnaire, survey and polls. Qualitative research method uses different academic disciplines for gathering data with the help of market research or business environment analysis (Creswell, 2009).

Research Philosophy: a research philosophy has been chosen from the available philosophy for ensuring initiation and completion of the research management as per the plans prepared. Inductive research philosophy will be followed which will help the researcher in stepping ahead from the specific observations to the general observations and theories (Winit-Watjana, 2016).

Data Collection

Data collection: Collection of data will be done by applying primary and secondary sources of data collection. Primary data is raw data which is gathered by the researcher for presenting the first-hand data. Primary data is the collection of the raw form of data which are to be collected with the use of a questionnaire. The questionnaire has been prepared as per the need of the research so as to gather data relevant to the research. The fixed-alternative question will be asked in the research program for ensuring that relevant information has been gathered with the use of the questionnaire (Nirmala, 2013). This form of question has been asked with a motive to ensure that the data provided by the respondents is as per the requirement of the question asked in the research. Focus while forming questionnaire will be on avoiding complexity, avoiding ambiguity, avoiding double-barrelled questions, avoiding asking burdensome questions to the respondents and avoiding making assumptions. The sequence of the question has been according to the order. The questionnaire will be distributed to the respondents for ensuring quality data has been gathered (Quick & Hall, 2015).

Secondary data is the pre-collected data which has already been collected by other researchers for performing their research work effectively. Secondary data has been collected with the help of books, journals, newspapers, magazines and government publications. References to the secondary sources have been attached at the end of the research with the details of title, date of publication, publisher and name of authors. Relevant information has been extracted from the secondary sources. Advantages of using secondary data are conducting research faster, at less cost and eliminating time-consuming activities (Johnston, 2014).

Sampling technique: data collected from the primary and secondary sources will be in huge quantity and for the analysis of a large amount of data, random sampling technique has been chosen. This technique will ensure that the analysis of the data is done in the most reliable manner. Random sampling technique will provide equal chance to every sample of getting selected for the analysis process. Random sampling technique has been chosen after analysis of the different sampling methods or techniques. There are various benefits associated with the use of random sampling technique. These benefits of random sampling technique are reduction in the risk in performing data analysis process, providing equal chance to every sample of the population of getting selected, formation of sample groups in an easy manner and findings of the analysis can be used for the entire base of population (Nishad & Sankar, 2016).

Sampling Technique

The procedures of analysing the data: a technique will be used for the analysis of the collected data. Random sampling technique will be used for ensuring that data is analysed in a proper manner for enhancing the quality of the research program.  For the analysis of the data, focus will be on accumulation of the data related to the impact of communication on the performance of the organisation. Accumulated data will be arranged and analysed by applying sampling technique. This technique has helped in the analysis of the data within the time frame.

Research timeframe: An action plan has been prepared for initiating the different activities of the research properly and in a sequence.

Targeted market: primary data will be gathered by formulating a questionnaire for gathering data. The questionnaire will be distributed among the Employees and customers of the organisation so as to analyse the role of communication and its impact on the performance of the organisation. Secondary data has been collected by collecting information with the help of internet sources (Gorard, 2013).

Ethical consideration: moral standards and ethical aspects will be considered while conducting this research. Morale standards and ethical aspects have guided me in conducting the research as per the plans formulated and without harming the interest of any individual. It has been ensured that information presented in this research is gathered with the use of genuine, authentic and reliable sources. Data has been presented in a fair and honest manner without manipulating the information and confidentiality has been ensured for keeping the confidential data confidential. This research program has been conducted with ensuring the reliability of the data.

Limitations: during the execution process of the research, few limitations have been identified which could have affected the research program. These limitations faced while execution of the research program includes limited availability of time, resources and access to the information. Time available for the execution of the research is limited due to which this research has to be conducted as per the availability of time. Resources available for conducting the research is limited which has been put to use in an effective and efficient manner. For maintaining the reliability and authenticity of the data, secondary sources published after the year 2010 has been used for forming knowledge of the different aspects of the business.

References

Candace, W., Antoaneta, V. & Gena, S. (2010). Internal Communication, Information Satisfaction, and Sense of Community: The Effect of Personal Influence. Journal of Public Relations Research, 22:1, 65-84.

Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3^rd ed.). Thousand Oaks, CA: Sage Publications.

Gorard, S. (2013). Research design: creating robust approaches for the social sciences. SAGE, London.

Johnston, M. P. (2014). Secondary Data Analysis:A Method of which the Time Has Come. Qualitative and Quantitative Methods in Libraries, pp. 619 –626.

Nirmala, Y. (2013). Chapter four: research design. Language in India, vol. 13, no. 2, pp. 102.

Nishad, P.M. & Sankar, S. (2016). Efficient random sampling statistical method to improve big data compression ratio and pattern matching techniques for compressed data. International Journal of Computer Science and Information Security, vol. 14, no. 6, pp. 179.

Quick, J. & Hall, S. (2015). Part three: The quantitative approach. Journal of perioperative practice, vol. 25, no. 10, pp. 192.

Sewestianiuk, A. & Voitovici, O. (2013). Managing strategic communication: An organizational case study on internal communication channels at Ericsson Göteborg. Goteborg University.

SHRM (2011). Report by the Society for Human Resource Management” href=”https://#”>Human Resource Management, Employee Job Satisfaction and Engagement 2011, SHRM.

Smith, N.L. (2015). Using Action Design Research to Research and Develop Evaluation Practice. New Directions for Evaluation, vol. 2015, no. 148, pp. 57-72.

Wilson, V. (2016). Research Methods: Mixed Methods Research. Evidence Based Library and Information Practice, vol. 11, no. 1, pp. 56-59.

Winit-Watjana, W. (2016). Research philosophy in pharmacy practice: necessity and relevance. International Journal of Pharmacy Practice.

Zajkowska, M. (2012). Employee Engagement: How to Improve It through Internal Communication. Human Resources Management & Ergonomics, 6.