Unit 3 Assignment RubricIntroduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan guide found in Doc Sharing, complete and submit the following components of your Marketing Plan. Unit 3 Marketing Plan: Connecting with the Customer 3.0 MARKETING STRATEGY3.1 Mission (review âmissionâ in Chapter 2)? Establish the fundamental goals for the quality of your business/product offering and customer satisfaction. ? Define your business/product offering.? What are your fundamental goals? (Fundamental goals are those that you would like to achieve with your new product, either as an individual product or as part of the overall company mission. These are directional goals that provide the overall strategic direction for management planning.)? State the value proposition. Be sure to look up this term in your Kotler text if you donât fully understand it.3.2 Marketing Objectives Include a sentence or two about each of the following:? What are your specific marketing objectives?? Market share: what is your growth objective by quarter?? Market penetration: how do you plan to gain a share in this market?? Awareness: how do you plan to gain awareness for your product?? Customer acquisition: how do you plan to grow your customer base?? Identify a specific, measurable market share and size.Remember that your objectives need to be quantifiable. In other words, objectives need to have a base point, end point, and time frame so you can research to see if you have reached your benchmarks or if your plan needs adjustment. [GB530| Marketing Management]23.3 Financial Objectives: Skip this section for now. You will do this later.3.4 Target Markets (refer again to Chapter 8 of your Kotler text to make sure you fully understand what is meant by target market segments)? Identify the specific target market segments you have defined. What are the market niches you hope to capture? Describe. ? Include the rationale behind why these are the optimal target marketing segments. Be specific.Submit your response to the above questions into the Unit 3 Assignment Dropbox.The components of your Brand Extension Marketing Plan for Unit 3 are evaluated using this rubric.Unit 3 Brand Extension Marketing Plan Assignment RubricCriteria Possible PointsMission Established fundamental goals for the quality of your business offering and customer satisfaction5Defined your business/product offering 5Defined your specific goals for this planning period 5Objectives Set specific marketing objectives 5Included market share, market penetration, awareness, and customer acquisition plan10Identified a specific, measurable market share and size 10Target Markets Identified the specific target market segments 10Included the rationale behind why these are the optimal target market segments 10Content, Clear business writing. Spelling and grammar are acceptable 15[GB530| Mark
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.