The Problem with School Food Menu and Students’ Eating Habits

While there is lunch program available in all the government school several students do not makes the use of food provided to them. The school food menu is restricted to sandwiches which includes meat products. Additionally, it is noticed that most the students turn to vendor that come to school premises to provide fried food. These vendors provide school students with the fried food, soda and candy though children enjoy having processed foods but these foods contribute to the obesity.

Findings from the Health Promotion unit of Ministry of Health have expressed their concern regarding the growing number of obesity (Finch 2016). Similarly, the Fresh and Fit products will be made from the local fruits that will be free of additives and artificial preservatives. There would be no need of adding preservatives and additional sugar since the fruits will be containing the natural sugars. Fruits that are available during the particular season will be harvested and will be processed into the fresh fruits (McKeever 2016). A portion of the fruits will be used while the remaining portion will be either dried or frozen in to the deep freezer for use in off season. 

Fresh and fruit will be opening its stores for selling the fruit smoothies that will be made from the combination of numerous fruits and coconut water with ice lollies that will be made from the two types of fruit bowls. These includes the variety of sliced and diced fruits and single fruit sliced and diced made from the local fruit.

With growth of business other products will be introduced and wherever necessary the business will be using the natural sugars;

1. Jams and jellies by making use of the seasonal fruits
2. Chutneys from the mammy apple
3. Gooseberry and golden apple juice
4. Yogurt and ice-cream using local fruits
5. Trail mix that will be made from the locally grown nuts and dry fruit juice

The product will be categorized under the two heads namely under the Relax Fit such as for those that do yoga and for children that prefer doing stretches. The stress involved in studying will be released through such drinks (Brinckmann and Kim 2015). On the other hand, Sporty Fit will be for individuals that join sports team and club that actively participates in daily life, lawn tennis, table tennis, football and other sports will be the options of attracting the consumers from each quarter.

The business strategy of Fresh and Fruit is to sell the premium products at the valued prices. compared to other local competitors the prices of the product will be set at a relatively lower level to attract the positive attention from the local consumers (Schaper et al. 2014). There are excess supply of food and beverage retailers in Malaysia with Fresh and Fit value pricing strategy would make sure that strong smoothie demand is maintained among the targeted customers.

Fresh and Fit’s Products and Business Strategy

Customers are usually reliant on the quality of fruit juice products. The objective of Fresh and Fit is to remain committed to the highest standard in order to maintain the foundation of trust in Fresh and Fit fruit juice. Delivering freshly made juices to the consumers is depended on the extensive cooperation with mutual reliance among the suppliers and retailer (Gabler et al. 2017). The objective of the business is to create innovative product with state of the art manufacturing, quality assurance and industry expertise for the future success of the business.    

Fresh and Fit will be having the primary business responsibilities with the local customers to whom the busyness will be offering delicious and healthy smoothies that would help in epitomizing the true refreshment. Additionally, the business will be placing emphasis on the employee satisfaction by proudly creating an environmental friendly environment for its customers (Ward 2016). Fresh and Fit carries the mission of providing people with the healthy alternatives to fast foods. The values of Fresh and Fit is dedicated in providing people of Malaysia with refreshing, one of kind taste is full of taste and juicy boost. With superb smoothies and determined commitment to customers Fresh and Fit aims in maintaining higher profitability in order to serve the customers for several years to come.

The vision of the Fresh and Fruit is to address the primary concern of individual health. The vision of the company is to serve the customers ranging from all the ages by making their lives as simple as possible. The company aims to be leading healthy juice producer in Malaysia with the motto of being synonymous by serving delicious and nutritious product. Other vision of the Fresh and Fit is to maintain tight control of the cost and operations during the expansion. Its vision is to create a strong sale in the metro cities and establish a wide selling staff.  

Fresh and Fit is a fruit juice producing company that is designed to provide organic fruit juice at a reasonable price and create a healthy social environment for fit enthusiasts. The target market for Fresh and Fit will be individual from all age groups. However, will be specially placing our focus on people that are involved in regular sporting or exercise activity. Additionally, the business will be placing its emphasis on age group of 10-15 years that are mostly students studying in schools and university to offer them with essential nutrients through the help of organic fresh fruit juice (Ross and Byrd 2015). The central product of the company will be organic fruit juice made from apple, orange, gooseberry, grapes etc. that will provide the customers with the blend of natural fruits and vegetables. The juice smoothie recipes will be fine-tuned by the chief juice extractor that would contain the secret ingredients with no added flavours offering customers with uniquely irresistible fruit taste. The Fresh and Fit will be requiring constant shipment of natural fruits and vegetables along with the several better quality fruit juice blenders.

Fresh and Fit’s Target Market and Product Offering

The business is believed to be viable since the data collected from the market survey within the target market reflects that a large number of individuals ranging from school and university students to daily joggers and sports indulged individuals enjoy having fruit and products made from fruit. These potential customers have reflected their eagerness and willingness to pay such services (Johnson 2014). The business aims to reach out those customers that are willing to purchase the products of Fresh and Fit. Rather than preaching the vitality of staying fit the important of staying fit would be pointed out to the customers and an encouragement to voluntarily maintain one will be provided.  On carefully considering the market data and the extent of support received it is assumed that the business will be generating gross of around $80,000 and net profit of around $50,000 on a yearly basis.

Fresh and Fit has numerous factors to make the business viably successful. Some of which comprises of the location of the stores and outlets. The Fresh and Fit will be tactically placed in the close nearness to Kuala Lumpur where there is numerous downtown shopping district. Other factors that contribute to the location of the store is the further competition, extent of advertising, strategies of pricing and continuous growth of the city lifestyle (Pakroo 2016). The store of Fresh and Fit will be unique to the Kuala Lumpur market since there are not many competitors that provide casual communal atmosphere that the proposed business will be providing to its clients in combination with higher quality fresh fruit juices.

Fresh and Fit will be opened in the form of individual enterprise which in other word means sole proprietorship. The company will be opened in the name of “Fresh and Fit”. As the new venture the business will be able circumvent any additional business taxes imposed on the company given an American citizen were to open the business (Joy 2018). The organization structure of Fresh and Fit will be having two executives namely the director of the company and the marketing director.

The fruit juice industry has witnessed growth during the year 2016 as it registered a growth of 6% rise in the off-trade worth sales with 5% rise in the off-trade amount of sales. The growth in this industry is primarily attributed to the premium trend, particularly within the packed bottled of fruit and vegetable juice, carbonated and preservatives drinks. The Malaysian industry is characterised by imported and quality brands of bottled water, fruit and vegetable juiced and carbonated coffee (Schmidt 2015). However, the segments of fruit and vegetable juice have logged a strong growth rates. For fruit and vegetable juice the group witnessed a declining volume of sales but increase in the premium imported juice was witnessed. The new blends of carbonated and transformed brands without the sugar and preservatives were among the popular promotions, but, the RTD tea and drinks with Asian speciality represented a declining volume of sales since they are falling out of style. 

Location and Business Structure of Fresh and Fit

During the year 2016, the consumers of Malaysia have regularly purchased the juice for their family consumption. This represented that they generally preferred larger package of fruit juices such as 1-litre liquid cartoons and 2 litre gable top cartons. For example the unit price of the reconstituted 100% juice brands of pulpy mango is MYR 4.50 per litre whereas the price per unit of peel fresh nectars brand stood 4.30 per litre. Therefore, leading players have recognized that the opportunities for creating demand for the fruit juice at the affordable price (Saebi and Foss 2015). This has resulted majority of fruit juice producers to introduce various flavours variants in order to seek the attention and appeal of the customers.

The recent industry trends have represented a slowing trend in the Malaysian fruit juice industry. The latest trends have raised the query of being healthy and trendy. The increasing amount of customers that their time of being aware and well-versed on the stuff that goes into their system has increased the demand for the goods and ready to drink juices. Over the span of last decade, the juice market of Malaysia has improved by 13% in sales volume by litres (Carayannis, Sindakis and Walter 2015). The recent market survey has showcased that 47% of the consumers that are interviewed have stated that drinking juice made them trendy while 49% of the consumers said they loved drinking juice since it enabled them to share the goodness with their friends. Another pool represented that they Malaysians were choosing their fruit juice based on the taste and quality of the drinks offered.

Over the forecasted time period, the consumers of Malaysia are anticipated to continue to look for the healthy range of fruit drinks particularly the 100% juice. The primary reason for this is that 100% juice is that group of products that are regarded as the organic and does not contains any added artificial flavours. Nevertheless, slower growth is forecasted over the period since consumers are aware regarding most of the products in the category and they are prepared to try out most of the fruit juice brands that are available (Christensen, Bartman and Van Bever 2016). Additionally, consumers have several substitutions to select from in terms of the freshly made juice from the on-trade channels due to the competitive prices and flexibility offered in making a combination of various fruit and vegetables. The freshly made juice are regarded to be healthier than the artificial flavour fruit juice since they do not contain sugar to make is sweeter and preservatives to preserve the drinks longer.

The Growing Demand for Organic Fruit Juices and Healthier Alternatives

Twister fruit and Lottie Beverage are regarded as the major player in the fruit juice market as they continue with the 23% off trade value share and off trade worth sales of MYR 300,000. Both the producers have the long-standing reputation of quality. Twister fruit is directly located in the Kuala Lumpur market that serves fresh products to the consumers. Although Lottie Beverage is located in the interior regions of Kuala Lumpur busy market it is characterised as the purchase and go kind of store (Taran, Boer and Lindgren 2015).   

One of the major outside influences that coincides with the wide market of beverages is the advertising and promotion. This factor can be both opportunity and threat given that “Fresh and Fit” markets properly its products to boost high profits. Inside the confines of Kuala Lumpur, Fresh and Fit should make use of the available means of marketing to attract the stronger base of consumers comprising the mix of local customers and tourists (Herrera 2015). The profitability of the business rotates around the marketing and promotion as the external factor of upmost importance.

Another important factor that coincides with the business of “Fresh and Fit” is the present social and health trends. Consumers have expressed their willingness of purchasing freshly made fruit juices. The Malaysian government have expressed the vitality of nutrition through the marketing programs and this essentially turns out to be free promotion for Fresh and Fit. Local citizens of Malaysia have begun adopting healthy eating pattern (Isard et al. 2017). With growing demand for fresh nutrients Fresh and Fit will offer its potential consumers with healthy alternatives to sugar content and preservative drinks and the opportunity to succeed is considerable.  

Another major external forces are the high cost of labour in Malaysia. Malaysian minimum wages stand astonishing MYR 7 for starting a business in Malaysia. Additionally, a levy of 30% tax on all the wages paid considerably increases the business costs.

The most relevant external business forces to “Fresh and Fit” is the Malaysian weather cycle and additionally the seasonal sales (Kruis, Speklé and Widener 2016). Weather peaks in summer months whereas the temperature drops marginally during the monsoon months. In the industry of beverage, dry weather can be regarded as the understandable constrains to overall sales and demands higher attention from the strategic plans. For instance, “Durian” is largely found during the peak dry weather seasons of December to January and June to September.        

Market demographics:

The market demographic includes

1. Young professionals ranging from the age of 25-45
2. Average income group of MYR 25,000 per month
3. Engaged in athletic activity
4. School and university students
5. Stores in upscale health and natural food outlets

Fresh and Fit has recognized some of the metro locations within the state where it will be reaching out its target customers

1. Old market squares
2. Tengkat Tong Shin areas
3. Bukit Bintang
4. Lake Gardens   

With over 1.5 million people living in Kuala Lumpur in Malaysia the target market for Fresh and Fit will be visibly large. Nevertheless, Fresh and Fit will be requiring a small market to attain the profitability of business. Fresh fruit juice largely appeals to the younger and health enthusiastic people. Therefore, Fresh and Fit will target potential customers from the younger populations (Hussain, Khan and Al-Aomar 2016). Around 125,000 higher education students are living in Kuala Lumpur therefore, Fresh and Fit juices will be appealing the young adult generation that are aware of their health as well as the families that value the health of children.

The figure derived from the market survey indicates the potential customers to target in the market. This figure also showcases the potential for repeat customers however the rest of the population could also possess a major contributor of the Fresh and Fit yearly revenues and must be considered as the portion of target market (Grant 2016). The target market opportunity would be prioritizing and personalizing the packaging in the direction of attaining the goal of better standard of living for every customer.

The business faces direct competition from some of the local competitors that provide minute maid pulpy drinks with major competition from Twister Fruit since it is located near to Fresh and Fit business location. The direct competition could be though viewed relatively medium since there are no other fruit juice producers that provide juice to customers made from the nature fresh fruits with no added preservatives and sugar content (Dobbs 2014). The two most known juice bars in Kuala Lumpur are the Twister and Lottie juice makers. Twister juice bars is one of the local retail juice providers and are recognized more for their custom juices while Lottie Juice is present from several years and doesn’t seem be expanding its business anywhere near. Therefore, the business faces minimal threat except for the Twister Juice for its custom made juices. Fortunately, other retail juice producers located far from the city of Kuala Lumpur are facing financial issues largely because of the debt management. This would essentially help in boosting the demand for the Fresh and Fit fruit juice.

The product of Fresh and Fit will be considered unique among the customers as they would be offered an entirely different fruit juice with 100% made from nature fresh fruits having no flavours and preservatives. The consumers will be provided with the options of using the fruit juice in gym and storage facilities for athletic individuals (Kotler 2015). Additionally, the products would cost the consumer cheaper since there would be relatively lower amount import duty imposed on fruits as large number of raw materials would be obtained from the local produce.    

The strength and weakness of the business is stated below;

Seasonal Sales: In addition to being, one of the threat and opportunity of business seasonal sales would turn out be a major strength of the business. With the increase in tourism during the months of summer Fresh and Fit total revenue could potential increase as well (Barney 2014). Successful summer sales may easily recover the peak dry weather season grossing due to lower demands for fruit juices. Maintaining profits entirely during peak dry weather season sales cannot be considered sufficient strategic plans it is apparent that strategic plans would be placed to boost the summer sales as well.

Nutritional value: One of the major strength of Fresh and Fit is the rich content of healthy vitamins in each beverage. Each of the fruit juice package will be containing low fat, calories with no content of added flavours and preservatives. This would enable the consumes with healthy on the go alternatives contrasting products which other retailers have failed to provide so far in this industry. “Fresh and Fit” would be keeping an eye that goes into each of the smoothie and would strive to preserve the value of nutrition in each of its beverage, keeping the consumer critiques positive.

Unlimited Variety: Another important strength that would be used by the “Fresh and Fit” during the business operations is the unlimited variety. “Fresh and Fit” can modify the composition of fruit juice and flavours to meet the demands of wider range of customers in order to increase the profits. As evident that the “Fresh and Fit” is yet to be in action, the strengths that are stated in this segment are planned to be executed when the business is in action.

One of the weakness of “Fresh and Fit” is the challenge of storage for certain fruits are out of the season during the better portion of the year. Collecting and storing those seasonal fruits could be a challenge and at times in terms of transportation as well. In light of the above weakness, the business is requiring to store enough amount of raw materials to meet the demands of consumer. The solution to the problems currently lies in maintaining two deep freezers to remedy the dilemma of storage (Lasserre 2017). By executing these activities, the business becomes its own supply source.

The most pertinent weakness of fruit juice business is the cycle of weather and more directly the seasonal sales. Weather usually hits the peak time during the summer months however it substantially falls during the peak dry weather season (Cassidy 2016). In the industry of beverage, cold weather could be regarded as the obvious deterrent to “Fresh and Fit” overall sales and would require additional amount of focus from the strategic plans.

The “Fresh and Fit” is deigned to create the relaxed communal atmosphere. The purpose of the company is to blend the quality of fruit products with the relaxed communal environment. The administration of “Fresh and Fit” would offer organic smoothies through experienced juicers acting as the collection of juice recipes. The setting of the “Fresh and Fit” will be near to university campus and city centre shopping district.

The “Fresh and Fit” transition in the market is apparently tough. As the unknown seller the management would be requiring a strong campaign of promotion and marketing to create a strong customer base. As expected the promotion campaign would target the university students and people engaged in athletic activity through campus, local newspaper ads and movie theatres that would assist in attracting customers of the target market (Hill, Jones and Schilling 2014). The management would publish the advertisement in local newspaper, posting fliers door to door and highway billboard to make the customer aware of the brand name. 

A vigorous marketing strategy would be applied in order to attract the customers of all ages ranging from students of school and universities along with customers that are engaged in athletic activities. The company will be applying the input chain strategy of 10% mark-up pricing strategy on goods (Arcos 2016). The company will introduce the 20% off on the regular pricing during the initial month of its operations. Along with this, “Fresh and Fit” will be co-sponsoring the athletic charitable events to raise the brand name among the customers. The marketing plan of “Fresh and Fit” is to create a customer loyalty program in the new markets. Furthermore, “Fresh and Fit” will aim to increase its sales force to stress on the new market.

The marketing plan of “Fresh and Fit” will comprise of numerous advertising strategies namely the buy one and get one half-off among the potential customers. The promotional strategies would be applicable to all the customers since the management anticipates that “Fresh and Fit” would be the popular destination for dates, hang-outs and family outings. Another aspects of pricing strategy are the cost of fruit juice which will be based on the magnitude of juice bottles (Morden2016). The sizes and costs would be ranging between 8 MYR to 20 MYR. The management expects to encourage the probable consumers to increase their orders from small size to medium size with small cost difference between the small and medium customers.     

The juice hut would be providing a casual atmosphere to its customers through friendly staff along with the trendy packaging theme to promote the sales of products. Posters will be placed on the stores outlets highlighting the importance of health with relax atmosphere. Additionally, quality alleys would be fashioned at the docks, driftwood, images of beaches and beach theme to attract the customers (Armstrong et al. 2015). Couches, bean bags along with the indoor hammocks of beach would be contributing the casual environment and sales promotion strategy of “Fresh and Fit”.

The “Fresh and Fit” would separate itself from the local competing firms by satisfying the social needs through fruit smoothie desires of local university students by demonstrating the hours of operations around the lifestyle of the university student. Nevertheless, “Fresh and Fit” would be capitalizing on the weekends sales during the closing hours for impulsive and social standard of living for university students (Mendez et al. 2015). On the other hand, the competitors would be only having the in and out service that would be closing by 10 pm every night.            

The owners of “Fresh and Fit” would be presently managing the daily operations of the company. As evident the management team would be consisting of owners that have more than 10 years of experience in natural food stores (Song, Koo and Paik 2015). The production manager would be responsible for producing the fruit juice and process it to the stores. There would be sales manager to assist the selling and distribution activities.

On successfully establishing the business the company will be having managers for specific business levels. The owners and CEO of “Fresh and Fit” would be engaged in the daily production activities. Though the management would be engaged in production activities but their involvement would be at minimal as they would be placing emphasis on overseeing each department and creating bonds with the customers and employees (Sinha and Verma 2015). Under the supervision of CEO direct supervision would be implemented on the numerous heads of business departments. Each of the manager would be required to submit the bi-weekly report on the progress made in their respective areas and any other relevant matters.

On the other hand, the management team would be comprising of the chief financial officer, that would be recruited based on the experience on accounting and accounting of books of accounts. The financial officer would be accountable for keeping the track of financial records with numerous roles of leadership position. The management of “Fresh and Fit” believes that the chief financial officer leadership and experience with finances would turn out be big asset to the company (Andrews and Shimp 2017). The financial officer would assist in budgeting the taxes, ordering level of inventory and assuring that the “Fresh and Fit” covers the necessary expenditure.

The business would be hiring the advertising director that would be responsible for communicating and advertising the marketing of products. The manage believes that knowledge of advertising director would be enable the accountable person to design the advertisements to attract the customers into the “Fresh and Fit” outlets (Srinivasan and Swink 2015). The advertising director would be advertising the aspects and endorse the numerous activities and discount offers that would take place at “Fresh and Fit”.    

“Fresh and Fit” would be having a matrix organizational structure that would be accompanying the hybrid mix of several diverse features from the numerous types of administrative structure. The following feature represents the organizational structure of “Fresh and Fit” that are as follows;

1. Functional structure
2. Geographic locations
3. Product based division
4. Teams

The functional structure of “Fresh and Fit” organizational structure would be referring to the grouping based functional operations. The company would be having a finance officer, marketing officer and production supervisor. These heads would be very pronounced at the top level of “Fresh and Fit” organizational structure (Tjemkes, Vos and Burgers 2017). This features would be related to the corporate business strategies in the organizational structure of “Fresh and Fit”. The functional structure feature of “Fresh and Fit” organizational structure would be having the facilities of top down method of monitoring and control with the CEO/Owner at the top level of organizational structure.

“Fresh and Fit” organizational structure would be involving geographical locations of the stores outlets. The geographical locations of the store outlets will be having the CEO. In this manner the managers of “Fresh and Fit” would be reporting to the superiors such as store head (Kim and Lee 2017). The organizational structure of “Fresh and Fit” would be supporting the managerial support for geographical needs. The CEO would be having higher degree of flexibility in adjusting the strategies and policies to suit the certain specific needs of the market situations.

“Fresh and Fit” would be using the product based divisions in its organizational structure. The division would be addressing the product lines. The company will be having the division for fresh fruit juice and division for outlet serving of juice (Ye and Zhang 2014). Such feature of organizational structure would enable paving focus on certain product lines. In such a manner the “Fresh and Fit” would be effectively developing and innovating the products with the supports from the organizational structure.

Teams will be used in different portion of the “Fresh and Fit” organizational structure. Nevertheless, teams would be most notably visible at the lowest level of organizations. The “Fresh and Fit” outlets will be having sales teams to deliver and distribute products and service among the customers (Clerides and Courty 2017). Such feature of “Fresh and Fit” organizational structure would enable the company to offer effective and efficient service to consumers.     

Business development plan refers to the mixture of several individual tasks that has the goal of applying and developing the market expansion opportunities inside the association (Batra and Vashisht 2017). Bearing the expansion objectives of business, the long term development plan for “Fresh and Fit” is stated below;

For “Fresh and Fit” is not about making principles that would disappear in a matter of time the company would be engaged in generating appropriate openings for the specific goodwill in order to retain for a longer period of time. The concept is that business should be positioned in such a manner that there is a free flow of values for the firm (Kumar and Patra 2017). “Fresh and Fit” looks to stabilize the business development platform by consolidating the long term value for the company growth.

Business development strategies must not be mixed up with the sales. The procedure for sales should be based on driving revenue or the derivation of profits (McKay et al. 2015). The overall intentions of sales are to distribute the items and maintain the profit margin. On the other hand, the “Fresh and Fit” long term business development strategies involve identifying and creating a new partnership avenue that would indirectly assist in driving revenues. The functions of sales are associated with the output, while the business development procedure is associated with the overall journey (Goetsch and Davis 2014). The typical business development goals of “Fresh and Fit” is creating a general awareness, market expansion, brand projection, acquiring new clients etc.

The selling functions on the other hand is to sell the products or service directly to the end users of customers. Whereas, the long-term business plans of “Fresh and Fit” would be working through the partners and channels to make sales happen to customers.

The “Fresh and Fit” would not be presenting what they are offering instead they would be presenting products that is wanted by clients. The company prefers to listen carefully the requirements of clients and aims to modify their products to match the requirement of customers which would in return increase the customer rate of satisfaction (Scott 2015). The “Fresh and Fit” will be customizing the products according to the needs of the clients. The owners believe that if the customers fail to get the product according their needs and desire then the chances of doing business with them is minimized.

There is no such thing in business that is worse than furious customers. Having a furious customer not only spoils the relationships with the customers but simultaneously harms the reputation of the business. The main motto of “Fresh and Fit” is to fix the issues health problems faced by the customers as the owners believe that obtaining the customers applause will help in making an enthralling impression on the customers.

One of the important long term business development goals of “Fresh and Fit” is providing excellent service to customers. Following the successful influence of product on customers and getting the business from them the owners would look forward to please the customers with excellent service. The business would stick with the quality of juices offered to customers and acting as the guide on teaching the best practice of maintaining good health (Warren and Jones 2018). Given the business succeeds in making the customers happy the owners of “Fresh and Fit” might be rewarded with something that is exceptionally good. 

There are several businesses that entirely place their emphasis on qualitative business value proposition and pays less attention towards the importance of other business factors. But this cannot be termed as the unwise idea. As a result of this these business might face the probability of getting failed. The market is not ready to spend extra amount even though the customers get the improved user experience and better services. As a result of this the quantitative aspect of the business increases the probability of success. As the long term business development plan “Fresh and Fit” would look to be more competitive at the lowest price which would help in attracting more number of customers. This would in turn help in maximizing the revenue of the business.   

The “Fresh and Fit” will be approaching the bank for financial loan of $75,000 based on the grounds that making an investment in the health of common citizens in order to prevent large amount of money being paid out to those that are effected by disease (Schaltegger and Burritt 2017). A large number of people will be healthier for a longer period of time since the intake of harmful additives would be reduced that would simultaneously reduce the health bill.

Funding for the business will be sought from the local banks. During the first month of operations, it is anticipated that higher percentage of populations would be trying the “Fresh and Fit” juices. The numbers are anticipated to increase at a slower rate. Sales are anticipated to be low during the peak dry weather season while in April the season will be hitting the summer and sales is anticipated to spike during the first quarters of March and June (Warren and Jones 2018). The summer sales are anticipated to be higher because of the higher involvement of sporting activities in this month additionally there would be a rise in harvesting of fruit crops as well. Furthermore, the business is anticipated to realise an annual profit of around 10-15% with the expenditure is anticipated to increase by 8-10% due to the rising price of the raw materials.

The money that is acquired for loan will be using to cover the purchase of the furniture, large freezers, furniture, décor and equipment. Furthermore, the money acquired for loan would be using to fund the requirement of raw materials procurement. The chief financial officer and the owners involved in planning is believed to make sufficient use of initial operations, atmosphere and help in purchasing the business assets.

Gross Margin:

Figure 4: Figure representing Gross Margin

(Source: As Created by Author)

Break-Even Analysis:

 Figure 5: Figure Representing Break-even Analysis

(Source: As Created by Author)

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