In the present-day dynamic work environment, it is almost impossible to survive without the adoption of proper technologies. Every other business wants to be customer-centric and that is certainly not possible with the traditional methods of operation. But to implement technologies there is a need to be creative and innovative and most importantly there is a need for a Progressive Work Culture (Mehmood et al., 2021). In this report, the main factors that need to be in place for cultivating innovation and creativity will be discussed. The challenges and various opportunities in the context of innovation and creativity within organizations will also be figured out.
For a long, the main aim of innovation policy was to address market failures but in the present times, this cannot be. The situation back then and the workplace environment now are different, thus it is needed that the way operations used to be done be changed. The workforce needs to be supported or rather encouraged to be creative and think of different ways in which they can enhance their productivity (Garcia, 2018). Creativity along with innovation can lead to higher overall success in the organizations, much more as compared to raw intelligence. Supporting the workforce in their creative thoughts and ideas will boost their morale and they can come up with some better options for the company. It has to be understood that a single problem can be addressed from different perspectives and in all ways, explorations of various unconventional possible solutions is a hallmark of the creative process. Divergent as well as convergent thinking has to be supported in any organization (Thompson, 2018). Sometimes the unexpected solutions to a specific problem can certainly get translated into not just new but existing products and services. Creative thinking is something that helps in bringing about innovation and gradually leads to increased productivity. When the focus is on the things that can be streamlined, a more efficient workplace can be built. With creative thinking, individuals can come up with ideas that can not just excite but also motivate the team. It is said that sometimes productivity can slow down unexpectedly and thus without thinking of creativity and innovation as endpoints, these can be taken to as ongoing commitments (Fischer, Malycha & Schafmann, 2019). Creativity and innovation can serve as pathways for the business to reach new heights of product value, productivity, internal harmony, process improvement, and more. This creative process can result in novel ideas and associated concepts.
Innovation is gradually becoming one of the most significant factors in the context of the success and growth of an organization. The present times suggest that cultivating innovation in the company needs to be a critical initiative of the organization (Nakano & Wechsler, 2018). But it is a fact that organizations face internal challenges that in turn hinder the progress of innovation. Some of the most common challenges are as given below:
The cause and effect diagram given below shows the various causes of lack of creativity within the organization.
Diagram 1: Diagrammatic representation of cause of lack of innovation and creativity and effects
It can be said that the greatest hindrance on the path of innovation and creativity is the concern that there are chances of failure of ideas and then a series of explanations to be given for the failed idea. With this in mind some of the ways that can help the organization in fostering innovation are as given below:
Some of the recommended strategies for the organization are:
Conclusion
From the discussion done above, it is clear that the organization has to put in much effort to develop an innovative and creative culture. The recommended strategies can help the firm in its direction of developing of innovative and creative culture. Traditional innovation policies need to be discarded and leaders need to lead from the front. The existing situation of the organization in terms of resources needs to be evaluated to find out what resources are needed to come up with the innovation or creativity being thought about. Thus, the organization needs to start from the basics of innovation and creativity and figure out which factor or factors are acting as a hindrance in the path of developing an innovative and creative environment. Thereafter, steps can be taken accordingly to address the issues in place and start their journey towards innovative and creative work culture.
References
Bousinakis, D., & Halkos, G. (2021). Creativity is the hidden development factor for organizations and employees. Economic Analysis and Policy, 71, 645-659. https://www.sciencedirect.com/science/article/pii/S0313592621000953
Brimhall, K. C., & Mor Barak, M. E. (2018). The critical role of workplace inclusion in fostering innovation, job satisfaction, and quality of care in a diverse human service organization. Human Service Organizations: Management, Leadership & Governance, 42(5), 474-492. https://www.tandfonline.com/doi/abs/10.1080/23303131.2018.1526151
Fischer, C., Malycha, C. P., & Schafmann, E. (2019). The influence of intrinsic motivation and synergistic extrinsic motivators on creativity and innovation. Frontiers in psychology, 10, 137.https://www.frontiersin.org/articles/10.3389/fpsyg.2019.00137/full
Garcia, C. (2018). Innovation & Creativity In Organizations. Leadership & Management–DBA.https://oarklibrary.com/file/2/11825a02-ccaa-4deb-8ce9-01c4d303e365/535b92a1-bdab-4b71-bcde-fa47599721fe.pdf
Mehmood, M. S., Jian, Z., Akram, U., & Tariq, A. (2021). Entrepreneurial leadership: The key to develop creativity in organizations. Leadership & Organization Development Journal.https://www.emerald.com/insight/content/doi/10.1108/LODJ-01-2020-0008/full/html
Nakano, T. D. C., & Wechsler, S. M. (2018). Creativity and innovation: Skills for the 21 st Century. Estudos de Psicologia (Campinas), 35, 237-246.https://www.scielo.br/j/estpsi/a/vrTxJGjGnYFLqQGcTzFgfcp/?lang=en&format=html
Nasifoglu Elidemir, S., Ozturen, A., & Bayighomog, S. W. (2020). Innovative behaviors, employee creativity, and sustainable competitive advantage: A moderated mediation. Sustainability, 12(8), 3295. https://www.mdpi.com/694330
Palazzeschi, L., Bucci, O., & Di Fabio, A. (2018). Re-thinking innovation in organizations in the industry 4.0 scenario: New challenges in a primary prevention perspective. Frontiers in psychology, 9, 30. https://www.frontiersin.org/articles/10.3389/fpsyg.2018.00030/full
Thompson, N. A. (2018). Imagination and creativity in organizations. Organization Studies, 39(2-3), 229-250. https://journals.sagepub.com/doi/abs/10.1177/0170840617736939
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