Literature Review

The success in a business depends entirely on the effective knowledge about a business and its environment as well as the entire knowledge about the competitors in the business (Fleisher & Bensoussan, 2015). For this business organizations mostly focus on the collection of data derived from the day to day operations and their outcomes within the business. Few business organizations focus on collecting these data depending upon the state of the art methodologies associated with data collection method (Cardon & Marshall, 2015). However, most business organizations do not apply state of the art facilities to help in the effective communications within a business organization that would mostly help in collecting data and make the entire business organization be aware of the intricate details about the organization. This essay would thus focus on the creation of effective business communication that organizations need to apply within their business process (Pearson, 2017). This would be identified with the help of different literatures on this subject that would help in collecting information about how the authors have viewed the concept of effective business communication within the industry. This would further be analyzed and reflected upon with the information gathered from the review of the literature that has been done for this topic. Thus, there would be a reflection on the effective ways by which communication can be established within an organization or the workplace.

The thesis statement for this essay is that effective business communication helps in transferring of knowledge and maintaining the business environment to make sure that the business workforce is up to date about the day to day operations within the industry.

Following would be the review of several literatures based on this topic that has been mentioned above.

There have been various literatures reviewed on this subject to find out the effective of business communication within an industry taking different industries into consideration. The papers to review have been selected based on the relevance to the topic under discussion and the variety they focus on keeping in mind about the different industries in competition with each other (Bargiela-Chiappini & Nickerson, 2014). The literatures are relevant and they possess varied information about different industries. All of the papers selected for the review are peer reviewed journals presented in different conferences.

According to (American Speech-Language-Hearing Association (2016), It has been found that the data that is generated within an industry make the information management systems flooded with data which are difficult to handle given the condition of the entire business system in the latest time. The data gathering tools that are utilized for generating and channelizing data within the industry are also responsible of generating pile loads of data. However, the business organizations have no idea about the channelizing of these pile loads of data and it is necessary that a solid way out needs to be strategized to make sure that the data is not misused or left unused.

The authors Mayfield & Mayfield (2017), have focused on the fact that effective business communication further is facilitated by the knowledge management within an industry which makes sure that any information generated within the organization is conveyed to the relevant members in the business organization. It is not necessary that all the information is conveyed to all of the people within the organization, but it is necessary that the business organization should acknowledge the transfer of information to the relevant people (Cardon, 2014). This also makes sure that the existing customers and potential customers also get facilitated by this business communication system and relevant methodologies are adopted to make sure that the communication of information is effectively transferred to every single member within the industry.

In another paper, the authors Shen et al. (2016), point out the fact that there are ways to improve the ways by which the communication within an organization be improved. The paper effectively points out the ways by which they can be implemented within an organization and how they can make sure that the communication of business within the organization is seamless and feasible. The paper also states that it is crucial to implement communication effectively within the business organization to make sure in every aspect of the business and it helps the business organization to achieve their goals (Wang, Pauleen & Zhang, 2016). It just not helps in the transfer of knowledge within the industry in an effective manner but also sets up a good business relationship, thus elevating the business environment. It fosters a healthy working relationship between the staff and the management authorities elevating the morale and efficiency of the staff in future. For any business owner, this works a vital tool (NEO & Banno, 2015). This includes explaining the business policies within the organization to the clients and the workforce, thus answering all the frequently asked questions they would be inquisitive about the services and products that the business organization offer.

In addition to that, it is also necessary to communicate effective within the organization. Effective business communication can be guided through both verbal and non-verbal communications and the key aspects of both these forms of communication lies within the ability of listening and the ability of understanding others (Jin, Liu & Austin, 2014). In addition, the effective business communication establishment also lies within the process of how to make the best possible first impression on the people that are encountered in and around a business. The success in the conversation process is to be achieved with the help of the ability to listening and understanding of others including all the parties that are involved in the communication process. This paper points out all the ways by which the ability of transferring information and establishing communication within a business organization can be aided. This is to make sure that there are effective ways by which effective interpersonal relationship within the workplace are established (Jansen, 2017). These abilities include the power of listening actively, the understanding of the non-verbal skills, the maintenance of proper eye contact, the assertiveness towards the conveyed information, the ability of being mindful towards the space of a particular individual, the usage of a positive body language, the ability to deal with various points of view. The paper also identifies different personal awareness skills that need to be developed to make sure that the effective communication is aided (Austin & Pinkleton, 2015). These abilities include the ability of understanding the benefits of possessing a positive attitude, the awareness of the perception of people to a particular individual and having immense self confidence along with the presentation skills. The effective communication also is associated with the way in which an individual dresses or presents him or herself to the workplace.

In another paper, it has been identified about the verbal communication and how that can bring about great rewards in the organization when it has been carried out with success. However, if the verbal communication does not follow the correct way of approach, it can also bring about tremendous hazards to the business if it is approached in the wrong way (Hargie, 2016). The way that verbal communications happen or is expressed within an industry plays a major role in effective business communications. The paper displays an example where a negotiation is taking place with a supplier who is not at all willing to budge the price of his or her supplies and that explains how the entire communication happening with him or her depends entirely on approach. This should be maintained in such a way that the business organization would be keen on conveying a win-win situation and nobody is at a loss (Hartley & Chatterton, 2015). The non-verbal communications also depends upon the same procedure where the entire business environments including the stakeholders of the business are conveyed about the positivity of the business. There should also be an open end to these conversations, both verbal and non verbal, where the receiving end of these communication systems would be able to question and clear their doubts about the information conveyed to them.

From the review of these literatures, it can be stated that both verbal and non verbal communications are essential in the business environment in setting up a business structure where nothing is left undisclosed within the business environment (Oyemomi et al., 2016).

Further there would be reflection based on the literature review that would state the application of these processes within the organization and the workplace as an extension where a business environment would see a progress in the improvement of the business organization.

Establishing effective business communication within an organization depends upon a lot of abilities to be brought about to make sure that information is conveyed successfully within the business organization. These abilities include the power of listening actively, the understanding of the non-verbal skills, the maintenance of proper eye contact, the assertiveness towards the conveyed information, the ability of being mindful towards the space of a particular individual, the usage of a positive body language, the ability to deal with various points of view. In addition to these, there are also some additional abilities that need to be set up like include the ability of understanding the benefits of possessing a positive attitude, the awareness of the perception of people to a particular individual and having immense self confidence along with the presentation skills. The effective communication also is associated with the way in which an individual dresses or presents him or herself to the workplace. I believe that effectively establishing these within the business organization would require the following abilities as described below:

• Caring about the employees as they are individuals:It should be kept in mind that every person working within the organization is an individual. They are all having a personal life and not everyone can balance between the personal and professional life. The employees need to know that the business cares about their personal life as well and there is no way that their work-life balance would be affected by the business organization. The communication should channelize this.
• Leading the business communication with the help of examples: It is important to let the staff know that their priorities are higher than they perceive and the business organization is answerable to all the questions they have. I personally believe that they should also be given proper guidance whenever they are needed.
• Offering an outlet for anonymous feedback:It can occur that a communication does not go through a positive way and it should be taken in a positive way if any query of any employee makes the management uncomfortable.
• Respecting the cultural differences:In the age of globalization it is necessary that the business organization house different cultures. In order to create an inclusive environment where everyone feels comfortable expressing themselves, management must be culturally sensitive. To achieve full inclusivity, consider hiring an outside party to lead a sensitivity training class.
• Respecting the need for feedbacks:Feedbacks are necessary for all kinds of communication, and I believe that ordering an employee and telling him or her about what to do is a wrong approach. It should rather be asked as if there is a need of feedback from the employee to make sure they do not feel burdened by the communication.
• Using the correct tools for communication:Using social network or different effective communication tools are also necessary within the industry is necessary.

Conclusion

Therefore, it can be concluded that effective business communication should be considered as one of the most important strategies that every business organization should apply for transferring the information within the organization effectively to the entire workforce, thus in turn enhancing the communication and propagation of information within the business environment. The review of literature has found that most business organizations do not apply state of the art facilities to help in the effective communications within a business organization that would mostly help in collecting data and make the entire business organization be aware of the intricate details about the organization. The conclusion has been reached with the focus on the creation of effective business communication that organizations need to apply within their business process. This has been identified with the help of different literatures on this subject that helped in collecting information about how the authors have viewed the concept of effective business communication within the industry. This has further analyzed with the help of these literatures and has been reflected upon with the information gathered from the review of the literature that has been done for this topic. A reflection has been presented on the effective ways by which communication can be established within an organization or the workplace.

References

American Speech-Language-Hearing Association. (2016). Scope of practice in speech-language pathology.

Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. Routledge.

Bargiela-Chiappini, F., & Nickerson, C. R. (2014). Writing business: Genres, media and discourses. Routledge.

Cardon, P. W. (2014). Business Communication: Developing Leaders for a Networked World (3e). McGraw-Hill.

Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), 273-293.

Fleisher, C. S., & Bensoussan, B. E. (2015). Business and competitive analysis: effective application of new and classic methods. FT Press.

Hargie, O. (2016). Skilled interpersonal communication: Research, theory and practice. Routledge.

Hartley, P., & Chatterton, P. (2015). Business Communication: Rethinking your professional practice for the post-digital age. Routledge.

Jansen, W. (2017). New business models for the knowledge economy. Routledge.

Jin, Y., Liu, B. F., & Austin, L. L. (2014). Examining the role of social media in effective crisis management: The effects of crisis origin, information form, and source on publics’ crisis responses. Communication research, 41(1), 74-94.

Mayfield, J., & Mayfield, M. (2017). Leadership communication: Reflecting, engaging, and innovating.

NEO, W., & Banno, H. (2015). Effective Business Communication.

Oyemomi, O., Liu, S., Neaga, I., & Alkhuraiji, A. (2016). How knowledge sharing and business process contribute to organizational performance: Using the fsQCA approach. Journal of Business Research, 69(11), 5222-5227.

Pearson, R. (2017). Business ethics as communication ethics: Public relations practice and the idea of dialogue. In Public relations theory (pp. 111-131). Routledge.

Shen, G. C. C., Chiou, J. S., Hsiao, C. H., Wang, C. H., & Li, H. N. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270.

Wang, W. Y., Pauleen, D. J., & Zhang, T. (2016). How social media applications affect B2B communication and improve business performance in SMEs. Industrial Marketing Management, 54, 4-14.