Background and Purpose

The project specification is report is prepared for the development of the application of a health insurance company such that the sales representatives are benefitted to share the insurance plans and policies with the customer. A mobile application is developed by adding valuable design and information to the wireframe interfaces and sharing it to the users for getting feedback about the improvement that can be made in the final project. A research is done on the needs of the targeted group of user and the organization of aligning the business rules with the application and get the desirable outcome form the application.

The report is prepared for discussing the background of the project and the purpose of development of the application. A solution design of the project is presented that shows the mock-ups and wireframes prepared for the development of the application. A project schedule is also prepared listing the different activities involved for the project development and identification of the time frame for the completion of the project.  

An insurance company is selected that is specialized in commercial, personal, speciality and health insurance. The policies have different range and coverage and have the requirement for building sales support application to the sales executive needed for the management of current business process. The application is needed to align the business process and intended to increase the sales of the insurance policy (Shaheen, Cohen and Martin 2017). For the development of the project an estimation of the time and cost is needed to be created for the development of the application. A wireframe prototype is needed to be created and approved by the users and management team for increasing the usability and starting the application development (Sarason, Pierce and Sarason 2014). The mobile platform is needed to be selected for designing the application. The aims and objectives of the application is also needed to be understood such that optimal choice is essential and the functionality is needed to be created in modules such that it can be connected with the back end for increasing the efficiency of the application.

The functionality of the application and its purpose is needed to be identified defining the content of the application and getting desired feedback from the users. The access of the information for the application is needed to be provided to the employees and they are needed to be divided into different groups such that the sensitive information are kept safe (Jones and Moffitt 2016). The approval of the project design is necessary for starting the development of the application. The application should have all the information about the selling policy such that sales agent are aware of the policy and they can convey it to the customer for eliminating the risk of miscommunication and thus improve the customer relation and loyalty. For the development of the application the targeted group of user is needed to be identified such that the interface of the application is aligned with the user needs (Al Ayubi et al. 2016). The project background is needed to be identified such that sufficient information is available for the development of the application. Awareness is needed to be increased and the application should also suggest the best policy suited for the customer on inputting the customer information.  

Solution Design

The main purpose for development of the application is to increase the efficiency of business management and deploy service and management for streamlining the promotion and sales of the insurance policy. The policy that is available with the organization is needed to be available in the database with all the details such that it can be fetched by the sales representatives for displaying it and sharing it with the customers (Laurence et al. 2019). Prior starting the project development the ideas is need to be discussed with the team members and time frames is need to be developed for segmentation of the development and identification of the time frame (Sukale, Koval and Voida 2014). A prototype is needed to be developed and shared with the users such that the user needs is verified and the errors in the project is identified and results in improving the quality of the application. The targeted user of the application is needed to be defined for identifying the potential of the application and identifying the devices that are needed to be supported by the application (Zhang et al. 2017). The application is also needed to support the banners and adds and highlight the best-selling application for pushing it to the user for increasing the consumption.

The application is also needed to support other peripheral devices such as biometric scanner for getting the finger print of the customer and verification of the policy and signing agreement with the customer such that onsite support is improved. The application is also needed to support referral and focus on the recent trend for providing discount on the less popular policies such that more number of users are attracted and the customer relationship can be improved (Lopez 2016). Storage option is essential for storing the customer verification document and thus the application helps in uploading the scanned copy of the customer document n the organisational server. More number of customers can be handled at a time and the customer accounts can be opened from the application for providing better flexibility and management of customer. 

For the development of the mobile application a mock ups of the design is prepared and attached with the report that would help the development team to understand the functionality of the application develop the functional modules according to the requirement. For the development of the application a mobile application development platform is needed to be selected for rapidly building and testing the application for tablets and smartphone (Nitze 2015). The application can be developed by the organization itself or a third party vendor can be engaged for including the backend services and with the front end for deploying the application. For starting the development different factors such as selection of cloud based or on premises services is important. A cross platform development can also be used such that the application developed is compatible with multiple operating system. The following are the wireframe designs that are created for the project and used as a prototype of understanding the needs of the user and manages the changes for the development of the application (Lagerstrom et al. 2014). A requirement of the application is needed to be discussed with the stakeholders such that all the features and functionality can be included in the application and improve the performance of the application. The monetization strategy for the deployment of the application is needed to be discussed and a simplicity is needed to be maintained for the design of the interface such that the usability is improved (Kobylinski et al. 2014). A feedback mechanism is needed to be added such that continuous improvement can be enforced and the look and feel of the application is made attractive. 

Identification of Targeted User

The application is targeted to benefit the organization by reducing the response time and improving the relationship with the customer. It also helps in reducing the data redundancy and time needed by the employees to search for the best plan according to the requirement of the customer. The deployment of the application would help in smoothening the business operation and combined with the functionality of different modules to perform different operation from a  single interface (He and Da Xu 2014). The application would also help the organization to analyse the opportunity in the market and respond accordingly to address the shifts in the market trend and the issues faced by the sales executives while selling the policies.    

Conclusion

From the project specification report it can be concluded that for the development of a good mobile application development the steps are needed to be defined such that key aspects of the application can be defined. It also helps in finding the suitability for the development of the application and defining the essentials for supporting the market. A research is needed to be done on the needs of the targeted audience such that the application is developed aligning the needs of the user and determining what type of devices are needed to be supported by the application.  The application is needed to support google API integration of detecting the location of the sales executive and maintain a track on them and monitoring their activity for increasing the efficiency of management. 

References

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He, W. and Da Xu, L., 2014. Integration of distributed enterprise applications: A survey. IEEE Transactions on Industrial Informatics, 10(1), pp.35-42.

Jones, N. and Moffitt, M., 2016. Ethical guidelines for mobile app development within health and mental health fields. Professional Psychology: Research and Practice, 47(2), p.155.

Kobylinski, K., Bennett, J., Seto, N., Lo, G. and Tucci, F., 2014, November. Enterprise application development in the cloud with IBM Bluemix. In Proceedings of 24th Annual International Conference on Computer Science and Software Engineering (pp. 276-279). IBM Corp..

Lagerstrom, R., Baldwin, C., MacCormack, A. and Aier, S., 2014, January. Visualizing and measuring enterprise application architecture: an exploratory telecom case. In System Sciences (HICSS), 2014 47th Hawaii International Conference on (pp. 3847-3856). IEEE.

Laurence, C., Wispelwey, E., Flickinger, T.E., Grabowski, M., Waldman, A.L., Plews-Ogan, E., Debolt, C., Reynolds, G., Cohn, W., Ingersoll, K. and Dillingham, R., 2019. Development of PositiveLinks: A Mobile Phone App to Promote Linkage and Retention in Care for People With HIV. JMIR formative research, 3(1), p.e11578.

Lopez, C., 2016. Site Map: Zelda Website Redesign.

Nitze, A., 2015, January. Evaluation of JavaScript quality issues and solutions for enterprise application development. In International Conference on Software Quality (pp. 108-119). Springer, Cham.

Sarason, I.G., Pierce, G.R. and Sarason, B.R., 2014. Cognitive interference: Theories, methods, and findings. Routledge.

Shaheen, S., Cohen, A. and Martin, E., 2017. Smartphone app evolution and early understanding from a multimodal app user survey. In Disrupting Mobility (pp. 149-164). Springer, Cham.

Sukale, R., Koval, O. and Voida, S., 2014, September. The proxemic web: designing for proxemic interactions with responsive web design. In Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing: Adjunct Publication (pp. 171-174). ACM.

Zhang, Y., Zhao, T., Zhang, Z., Wan, J., Feng, X., Liang, X. and Zhou, A., 2017. Modeling and dynamic assessment on sustainable development of drainage enterprise: Application of a coupled system dynamics-comprehensive assessment model. Journal of Cleaner Production, 141, pp.157-167