Marketing Activities of Houzit in Brisbane

The main purpose of the study is to analyse the growth and the development of the company. Other than that there are various factors that are discussed that can help in the analysis of the performance of the company. Furthermore, there are various strategies that are used so that it can help in the proper analysis of the marketing condition and help in the analysis of the performance (Hollensen, 2015). Therefore, as the marketing coordinator, the different performances of the company are discussed.

As the marketing coordinator of the chain of housewares that are there in Brisbane, the Houzit is one of the companies that sell the household items and they also have the stores in Brisbane. Few of the marketing activities that show the potential of the company can be described as under (Baker, 2014).

First, the market shares of the company have increased from 8.5% over the last year to almost 12% this year. Therefore, there are not many stores that are there in the market still the company is making the $24,600 per week for the year.

The next thing is that the company have been estimated in the last year at $175m per annum. Furthermore, there is the estimated growth rate of almost 10% in the coming year.

The company have the biggest advantages of website making. Therefore, it can help in the proper advertisement so that they are able to reach the total number of consumers in the market (Westwood, 2016). Other than that the company also can make the profit from most of the click and pay.

In the following case scenario, there are various marketing conditions that are mentioned. Other than that there are various marketing strategies that are needed to be carried so that they are able to make the most out of the market. There are various marketing strategies that are discussed in the above case scenario. Advertising and PR along with the magazines is one of the marketing strategies that can be applied in the marketing strategy of the company. Other than that it can also help in the better promotion of the product in the market. It also helps in the in-store promotion and also helps in the web-based promotions (Kotler et al. 2015).

In the first case, there is the use of advertising that can be done both with the help of web based and also in the store based. Thus, the more is the advertising it can help in the better promotion of the product in the market and can also number of the target consumer.  Since Tony is in the website designing and the SEO department, therefore, it can help him in the better promotion of the product in the market. Since the company have their own website, therefore, they can make use of the website so that they are able to market most of the products and also add the ability to buy the product online. (Mariotti and Glackin, 2014).

Factors Influencing the Analysis of the Performance of the Company

However, the progress of the market can only be analysed with the help of the proper analysis of the market. Other than that it can also help in the proper analyse of the market and based on that the products are distributed in the market with the proper pricing and the distribution strategy.

The main focus of the company is to develop a campaign so that it can help to analyse the next six months. Based on that few strategies are created that can help to take the advantage of the market so that it can help in the seasonal growth of the company. It can also help in the creation of the market that can help in the growth of the market so that they can make the proper benefit of the company so that they are able to sell the other household items like the bathroom fittings (Supovitz, 2013).

The monitoring of the market can be done using the various methods so that it can help in the proper analysis of the performance of the company. One of the methods that can be used is the method of feedback from the consumers. The proper feedback will help in the analysis of the level of customer satisfaction that they receive from the company. However, there are few of the disadvantages that can be analysed that the feedbacks in most of the cases turn out to be biased.

The next is the performance in the market, that is the profit or the revenue that they are making from the market. The level of performance of the company can be analysed by the help of amount of shares the company have in the market. Putting that in the proper charts and figures can help in the proper analysis of the data and the company performance (Christopher, 2016).

The next is the distribution and the pricing of the product that can be sold in the market. There are various methods that can be used so that it can help in the proper analysis of the market condition. In the above case scenario, there are various methods that can be used so that it can help in the proper distribution of the product in the market. In some of the cases, it can be found that the advertising is one of the best methods that can be used so that it can help in the better promotion of the company and also the promotion of the product in the market. Other than that it was also found that in the next six months there are advantages of the seasonal growth that can be taken as the advantages for the company. It was found that the company can take the advantage of the season so that it can increase the benefit of the company and also help in the growth of sales for the company (Foxall, 2014).

Marketing Strategies for Promoting the Products

There are other methods that were suggested by Lamberts was that to take the advantage of the website that the company have. According to them, it can help them to distribute the products more effectively. Other than that if the price of the product is adjusted so that they are able to slash the other competitors.

The KPI is the key performance indicators that help in the proper measure of the values that can help in the analysis of the performance of the company. Other than that it also help in the analysis so that it can be monitored that the company is effective in attaining the key objectives of the company (Chernev, 2014).

The company should maintain a web traffic target so that they can analyse the number of consumers that are visiting the website. This is the best method that can be used so that the online market performance of the company can be analysed. Other than that the in-store performance of the company can only be analysed by the feedback from the consumers that visit the market (Mullin et al. 2014).

There are information’s that are gathered from the proposed marketing. Other than that there are various plans that are put forward so that the proposed marketing can be considered. There are proposal that is made so that the the approved delegations can be addressed. There are basically three important persons that are considered as delegates for the marketing plan that are CEO, Marketing officer and the marketing coordinator. It must be agreed that the marketing officer is the only person who is able to lead the entire plan that is formulated by marketing coordinator. The main purpose of the CEO is to approve the final plans and monitor the progress of the marketing plan.

The main communication strategy that can be put together is as follows.

After the plan that is created by marketing officer the entire plan is then directed to marketing coordinator so that it can be addressed to the employees in the department of marketing and sales. Then the implementation is done by the sales and the marketing group. After the implementation the entire progress of the plan is then monitored by the head of the company that is CEO. Together with the proper communication strategies help in the proper execution of the plan and get the required outcome.

Conclusion:

The main purpose of the study is to analyse the marketing plan so that it can help in the proper growth and the development of the company. Other than that it also help in the analysis of the market so that it can help with the proper promotion and the advertising of the products. Other than that there are various plans that are discussed that can help in the analysis of the performance and the growth of the company.

Reference list:

Baker, M.J., (2014). Marketing strategy and management. Palgrave Macmillan.

Chernev, A., (2014). Strategic marketing management. Cerebellum Press.

Christopher, M., (2016). Logistics & supply chain management. Pearson UK.

Foxall, G., (2014). Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge.

Hatten, T.S., (2015). Small business management: Entrepreneurship and beyond. Nelson Education.

Hollensen, S., (2015). Marketing management: A relationship approach. Pearson Education.

Kotler, P., Keller, K.L., Manceau, D. and Hémonnet-Goujot, A., (2015). Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall.

Mariotti, S. and Glackin, C., (2014). Entrepreneurship and small business management. Pearson Higher Ed.

Mullin, B.J., Hardy, S. and Sutton, W., (2014). Sport Marketing 4th Edition. Human Kinetics.

Supovitz, F., (2013). The sports event management and marketing playbook. Wiley Global Education.

van Helden, J. and Alsem, K.J., (2016). The Delicate Interface between Management Accounting and Marketing Management. J Account Mark, 5(179), p.2.

Westwood, J., (2016). How to write a marketing plan. Kogan Page Publishers.