Company’s Mission and Innovation Activities

Desso is a developed company that has been in existence for many years and manufactures high-quality carpet, artificial pitch glass, tiles, and broadloom important and great for use in both residential and commercial settings. The company’s mission is to lay down strong foundations to ensure that they manufacture unique merchandises that improve the market structure as well as improve the level of indoor marketing as the goods sold are also key in the market. This ensures high-quality produce and products important in building and also important in raising the level of living standard among the people (Sofia, Constanta, & Aurel, 2013). The company also has a program important to enhancing innovation activities that enhance the use of the three pillars of creativity, that of functionality and design. Having developed positively and in line with the set levels of house holding capacity, Desso has a long developed reputation that has enhanced the reliability of different people in the society, quality production, favorable and attractive design as well as functionality in relation to the growing market and also ensures there is proper environmental sustainability.

Global market can only be improved by ensuring the products taken to the markets are of high standards. Desso company products are very important and have played a great deal in enhancing development in Australia and the world international market at large. The company has been important in both Australian and international market in various ways like;

Creation of job opportunities to the jobless in Australia and other parts of the world that relate to the international market. Human labor is a vital requirement in the production of various factors and also deliver services to the people. Opportunities can be created during production, marketing of the products and also in using the products to impact on houses among many others.

Enhance integration. Coming together of people while carrying out economic activities is important as it ensures integration of the people involved. Example, individuals from different ethnic backgrounds having the same interest in the same products leads to them sharing ideas relating to the product in question. This brings people together whether in one nation or in another making it a way of enhancing peace and integration.

Influences the positive development of both Australia and the international market. The country develops from the many increasing activities of the company’s manufacturing and marketing processes of the manufactured goods.

Importance of Quality Products in the Global Market

Increased per capital income in the country and also in the international market. Increased marketing services and production are among the factors that enhance the level of GDP and NPD of the country. This is important since the level at which the global trading market develops also ensures the development of the member countries respectively. 

The method of research used in studying the activities, achievements and other enhancing strategies that enhance its development is content analyses. This is the process or method of research data collection that involves identifying the source of data, studying and understanding it to enable it to be analyzed as required (Elena, 2014). The data relates to the company and can be stored manually in books or other means or can be stored electronically in computers. The researcher ensures that the factors involved in data collection are related or enhances understanding of the company proceedings as time goes by. Research has clearly indicated that the various existing environmental factors have both positive and negative effects on the developmental activities of the company as follows;

Political –legal factors are important and enhance development activities of the company. It’s a legal requirement for every functional or established company to be registered according to the set rules of authority. This ensures that the company pays the required revenue important in ensuring the company is protected by the set firm rights in Australia. Increased levels of political instability in the country and in the international market negatively affect the company’s level of production and marketing activities.

Socio-cultural factors. This mainly deals with the cultural settings of the stakeholders, some cultural backgrounds support the development of the company while others do not. Those that support are favorable while those that do not are unfavorable.

Technological factors. In the contemporary society today, technology have been classified as one of the most basic factors of production after human labor skills. The level at which trends in production and manufacturing firms are increasing relating to technical factors are high. With appropriate human labor skills management of technological factors, the company’s produce increase as well as appropriate marketing mix teams that ensure good delivery of services to the customers. 

Sustainability is the ability of the company to maintain the present achievements or level of its performance in the market without depleting the available resources to help maintain ecological balance. In the case of Desso Company, sustainability measures involve the factors put in place to ensure that internal and external environments of the company are functional and developing without over utilizing the present resources at the expense of the future (Luqmani, Leach & Jesson, 2016).  Infrastructure theory of sustainability explore the views and ideas relating to the management of the established infrastructure and the means by which it can be well developed and sustained. The factors involved include the system of infrastructure, the level of management, analysis of cost benefit as well as the rate of risk management.

Research Method and Environmental Factors Affecting Development

 Desso Company has been one of the members of Tarkett group with a very high rate of net sales that amounted to 2.7 billion euros in the year 2015. Being one of the global leaders in the wood, glass, carpet among other products production, the company has well-developed and innovative sustainable solutions. Having 12,000 employees and over 34 industrial sites, the company has approximately 1.3 million square meters to floor every day for the existing social institutions. With a strong desire and commitment to ensuring the company has sustainable development, the company has established and implemented an innovative strategy that enhances the circular economy. These strategies include effective planning, human resource management, leadership and controlling of the chain value and technology.

Planning strategy. This is a process where the company comes up with effective means of sustaining the company’s achievements. Desso has a vision of being the best world producer of the flooring products that ensures outstanding value in the factors of design enhancing developments as well as improved human health. The vision enhances sustainability by use of three key drivers, people who are also the employees help to build positive relationships with the stakeholders such as the customers and other investors who are the main actors of the company. The planet is also another driver in that it gives space and moderation in developing designer models involved in loop circular. Profits gained through the productivity of the company’s as well as giving its services to the people also enhance sustainability (So, & Sun, 2011). Delivering growth with profits enhances innovation and inspiring designs that enhance more development from time to time. The company is responsible for resource management and also enhancing good health to people and support a healthy environment for the people involved. The company also has values that illustrate support of diversity at work place. These values include customer focus, common sense, integrity, entrepreneurial spirit and ambition, ownership and empowerment and corporate social responsibility. These are believed to be the company’s guiding factors that help the leaders to come up with long-term goals that enhance the company’s development as well as the appropriate strategies of achieving them. These values are important as they lay down development means important to ensure that they carry out and maintain development factors throughout the period of the company’s existence.

Leadership strategy. Leadership is the ability of an individual to lead or direct a given group of people by use of authority bestowed on him or her. Desso Company is headed by the advisory committee lead by the chief executive with the main role of leading and enhancement of sustainability and positive development of the company (Goedegebuure, de Waal & Ssejjemba, 2014). Though very crucial, the team has not clearly adapted the strategic planning tool as it should be. The main leading body which is the supervisory board has been divided into two committees who have the role to enhance sustainability. One is the audit committee and the nominations committee that also carries out the compensation role. The two assist the main board in ensuring all the company development activities are accounted for and the financial transparency as they ensure compensation of various aspects that may arise respectively. These groups of leadership are very important as they ensure complete control of the company’s activities. Another factor of leadership is risk management that involves the ability of the leader to have a creative mind and critical thinking. The two factors are important as they ensure that the leader in case of a threatening risk, he or she can be able to be creative and think on how to go about it. This is important in enhancing sustainability within the organization as it ensures no matter the defects experienced, measures put in place are strong enough to ensure no massive effects are experienced. Transformational leadership style has also do been enhanced in the company by the various leaders. All leaders have a heart of development and sustainability ensuring efficiency in the operation of the company’s activities.

Sustainability Measures

Desso company leaders have illustrated good leadership qualities like innovativeness, honest, hardworking, self- driven as well risk managers, this is important as the company through the leaders can be able to manage the available products and also enhance marketing important for sustainability. transformational leaders act as a motivating factor to other employees and stakeholders in that, they are able to learn the procedures involved in enhancing change and also the efforts and means of maintaining the positive change and doing away with the negative effects (Singh & Ordoñez, 2016). In this style of leadership, sustainability has been enhanced as change impacted continues to support more development important to enhancing maintenance of the achieved goals. The style also enhances sustainability by motivating more people to advocate for positive change of developments in the company.

Human resource management strategy. Human resource management is a department within the company that deals with the measures on how to improve the practices relating to production and maintenance of development by the employees. Example, the introduction of performance management policies, recruitment of new employees and ensuring managements is carried out well (He, 2017). These are factors put in place to help improve the employee’s ability to produce or to be able to lay more impacts in developments of the company. This includes the assessment of the employee and giving feedback at the right time. The timing in which the feedback is given should not be long and should be given in a positive manner. Desso Company management team has a role to ensuring that the employees are comfortable in their lines of work and they clearly understand their roles (Joaquim Pinto, Rita Campos, Jorge  & Anabela Gomes, 2015). The team also has a role to ensure that the recruited employees have the required skills. This is done by clearly stipulating the skills required before recruiting the new employees and also set clear performance management policies important to ensuring productivity of the employee in relation to the set organizational goals. Performance management policies and well-set measures of recruiting new employees in the company enhances sustainability in that they ensure the ability of the employees to perform better and as expected by the company in relation to the organizational set goals and objectives. This ensures a continuation of development activities of the company.

Controlling the value chain and technology.  Desso Company has a clear stipulated set of rules and code of conducts that ensure all the employees and the senior leaders have discipline important in making the process of management easier to carry out. Leaders of the various departments have their set roles and responsibilities and also that of the employees to ensure that they carry out their duties without conflicts (Exter, Grayson & Maher, 2013). The company has adapted the logistic and supply chain management trend important in managing the amount of supply in and out of the company with a lot of ease enhancing transparency and accountability during the process. With the increasing levels of production and improved measures of development, the company has enhanced adoption of massive technology to enhance the effective development of the company. In areas of production, computers, and manufacturing machines have been enhanced in the production process. Operations management enhance sustainability by ensuring that the employees adopt the best code of conduct in their line of work to reduce increased conflicts that may arise on failing to observe the same. Logistic and supply management trend is important as it ensures the company’s supply activities are well analyzed and transparent. Technology is very important as it ensures high levels of production and improved measures to enhance easy distribution and marketing of the products thus enhancing sustainability.

Desso’s Commitment to Sustainable Development

The important role of managing the factors that affect the company can be improved by ensuring the stakeholders also take part in decision making by giving their views on how to improve services or productivity of the company.

The company’s leadership should massively advocate for the use of strategic planning tool important in ensuring that all the strategies put in place are in line with the organizational priorities important in achieving the set goals and objectives and in line with the company’s resources.

To improve the level of sustainability in the company, the human resource department responsibilities should be enhanced and developed as required to ensure the employee’s ability to perform or deliver is improved relatively to achieving the set goals.

Conclusion

Desso Company being one of the developed carpet and carpets Tile Company in the world has enhanced massive growth and development of the international market. Headed by the executive chairman of the supervisory committee, the leaders should act as role models to enhancing the employees carry out their roles as expected by the organization. Sustainability is very important to ensure that the rate of development is not affected by the various changes that take place in the company, example, and closure of some departments and loss of some employees as well as customers. 

References 

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