Crisis is inevitable, especially in international business interactions. However, crisis is not necessarily an end failure; rather, it can be a new opportunity for an organization to understand the particular business factors that are necessary for the smooth functioning in the contemporary market. Evaluating the particular crisis elements related to the industry that poses a serious threat for the organization is an important and primary step towards intervention and prevention of the same. This research takes up the Healthcare industry of Egypt to critically understand and analyze the various kinds of crisis that can be associated with the industry practices and the existing market.
Crisis can be fundamentally divided into two kinds: externally driven crisis and internally driven crisis. There are also crises that result from a mixture of both external and internal drivers.
Externally driven crises are essentially the particular incidents happening in the external environment of an organization that has a direct influence on the success and progress of the organization concerned. External drivers of crisis can vary from financial troubles to ethical failures (Lachlan 648). In case of a deteriorating financial health of a particular country, the existing businesses in the primary sectors like health and education start declining. Unethical practices in a particular industry may result in significant damage of mass-confidence in the entire sector. The organizations working in related industries are intricately connected with one another, thus affecting each other with their respective successes and failures.
External crises in the healthcare industry would include threats of declining governmental investment for development of healthcare organizations, rising inequity in the healthcare sector—making most of the products and services inaccessible for most, failure of some other organization performing in the same industry—leading to failing trust and confidence of people in the entire industry, and/or changing needs and requirements of the consumers, influenced by the changing political, technological and environmental scenarios of the business market (Medford-Davis, Laura and Bobby Kapur 15). Externally driven crises do not only arise from existing conditions but also from past events or occurrences that have a significant impact on the industry stakeholders.
Most external crises are unanticipated and hence hold the maximum power to pose a threat. External crises can again be divided into two types: controllable and uncontrollable. Some of the periodic external crises include financial downfalls, outdated technology issues; employee turnover, etc. can be pre-estimated and prepared for through liquidity plans and other crisis prevention techniques (Parmer 1216). On the other hand, crises like natural disasters, terrorism activities or outbreak of epidemics or other issues arising from a confluence of external and internal drives, are unexpected and mostly uncontrollable by the organization in concern.
The healthcare industry shares a wide range of stakeholders varying from governmental institutions to the direct consumers of their products and services. In cases of externally driven crises like declining governmental assistance and investment in the industry sector, which leads to poor progress of the industry in terms of employment, awareness, equipments and technology, the stakeholders that are directly affected include the direct customers, the government of the country and the senior management team of the concerned organization (Jiang 680). Each of the stakeholders gets affected differently as the effect of risen crisis, and responds in their own ways to resolve the issue. The effects of this crisis on the different stakeholders of the industry are briefly discussed below:
End Users: Declining governmental intervention and assistance in the healthcare sector strengthens the existing inequity and makes the necessary products and services unaffordable for most of the end users or customers (DiStaso, Michail Vafeiadis and Chelsea 223)
Privatization of healthcare institutions makes the healthcare products and services accessible only for a certain section of the society. As a primary necessity, healthcare requires more inexpensive and affordable offers.
Ministry of Health: Ministry of Health in Egypt would be another major stakeholder in this scenario to face dire consequences of declining governmental support and involvement in the various healthcare processes of Egypt. Lesser investment towards healthcare industries would turn it into a money-making business, annihilating the country’s public health and safety, and therefore resulting in a governmental failure (Lachlan 520).
Healthcare Enterprises: Another major stakeholder in the crisis event would be the healthcare enterprises and organizations in the country. Keeping up with the technological revolution in the healthcare industry is almost impossible without governmental assistance and investment. For lack of funds, most organizations would not be able to afford the best equipments or skilled doctors that are required in today’s context.
This research takes up the context of Alfa Health Care in Libya, which deals with a wide range of pharmaceutical Companies and produces specialized products and services for the healthcare industry. Alfa Health Care also has its own distribution channel, which dispenses quality healthcare products in the market of Libya (Lin 577). The main objective of this Company is to provide an all-round healthcare assistance to its consumers by providing essential tools, solutions and services that take care of the customers’ complete benefits.
This research explores the various crisis incidents that were internally driven and had the capacity to affect the success of the organization significantly.
Some of the major crises that could arise in the organizational structure are internally driven, as in, they are caused by failures or incompetence of the existing processes. The internal environment of a healthcare organization plays an important role in determining the organization’s relevance and efficiency in the existing healthcare market. Some of the internal factors of the Alfa Health Care of Libya that can drive major crisis incidents are briefly discussed below, in their specific order (5 being the most dangerous crisis factor and 1 being the least dangerous):
Internal Driven Issue |
External Driven Issues |
Department Responsible |
Arguments for Company |
1. Inefficient Physical Environment |
· Maintenance Department · Utilities Department · Human Resources Department |
The organization currently uses a building space bought from another owner instead of designing it. Therefore, the physical environment of the organization is not appropriately in sync with its operational processes. |
|
2. Resources |
· Human Resource Department · Utilities Department · Equipments Department · Diagnostic Department · Pharmaceutical Department · Managing Department |
Followed by a year of economic instability and financial fallout, the organization was unable to afford necessary resources and professional doctors that could avoid this situation. |
|
3. Technology |
· Technological Department · Pharmaceutical Department · Diagnostic Department |
Due to insufficient funds and reduced governmental assistance in healthcare services, the organization failed to arrange for the necessary tools and equipments that are required for the healthcare practices in modern market. |
|
4. Transportation |
· Delivery and Transportation Department · Management of Suppliers · Human Resources Department · Utilities Department |
Due to inconsistent and unreliable suppliers of transportation services, the organization is exposed to a particular threat of crisis rising out of poor transportation and delivery facilities. |
|
5. Organizational Miscommunication |
· Human Resources · Senior Management |
Due to financial fallout, various personal agendas took up space on the managing team of directors, resulting in stiff clashes and disagreements. Inefficient leadership qualities amongst the managing team members can be held responsible for this crisis. |
|
6. Decline in government assistance |
· Crisis Management team |
The Company should look for non-governmental investors and partners who are interested in investing in healthcare sector. |
|
7. Natural Disasters |
· Crisis Management team |
The Crisis Management Team should get in touch with the local or national government for external help and carefully carry out the evacuation process (if necessary), and take joint actions to resolve the issues. |
|
8. Terrorism |
· Crisis Management team |
The Management |
|
9. Inequity |
· Crisis Management team |
Conclusion
To conclude, crisis management is a complex process involving many layers intricately connected to each other. External crises drivers are the particular factors in the external environment of an organization that directly affects the performance of the organization, for example natural disasters, governmental indifference, etc. On the other hand, internal drivers of crises within the organization include insufficient funds for affording necessary technology and resources. The research uses the case of Alfa Health Care organization based in Libya, to demonstrate the effects of internal and external drivers of crises in an organization and its stakeholders. Nonetheless, with proper evaluation and analysis, overcoming and resolving the crises situations are possible.
References
DiStaso, Marcia W., Michail Vafeiadis, and Chelsea Amaral. “Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations.” Public Relations Review 41.2 (2015): 222-231.
Henderson, Julie, “The role of social media in communication about food risks: views of journalists, food regulators and the food industry.” British Food Journal 119.3 (2017): 453-467.
Jiang, Hua, Yi Luo, and Owen Kulemeka. “Social media engagement as an evaluation barometer: Insights from communication executives.” Public Relations Review 42.4 (2016): 679-691.
Lachlan, Kenneth A., “Social media and crisis management: CERC, search strategies, and Twitter content.” Computers in Human Behavior 54 (2016): 647-652.
Lachlan, Kenneth A., “Twitter use during a weather event: Comparing content associated with localized and nonlocalized hashtags.” Communication Studies 65.5 (2014): 519-534.
Lin, Xialing, Kenneth A. Lachlan, and Patric R. Spence. “Exploring extreme events on social media: A comparison of user reposting/retweeting behaviors on twitter and weibo.” Computers in Human Behavior 65 (2016): 576-581.
Liu, Brooke Fisher “Keeping hospitals operating during disasters through crisis communication preparedness.” Public Relations Review (2018).
Medford-Davis, Laura N., and G. Bobby Kapur. “Preparing for effective communications during disasters: lessons from a World Health Organization quality improvement project.” International journal of emergency medicine 7.1 (2014): 15.
Parmer, John, “Crisis and emergency risk messaging in mass media news stories: is the public getting the information they need to protect their health?.” Health communication31.10 (2016): 1215-1222.
Parmer, John “Crisis and emergency risk messaging in mass media news stories: is the public getting the information they need to protect their health?.” Health communication31.10 (2016): 1215-1222.
Rice, Robert G., and Patric R. Spence. “Thor visits Lexington: Exploration of the knowledge-sharing gap and risk management learning in social media during multiple winter storms.” Computers in Human Behavior 65 (2016): 612-618.
Westerman, David, Patric R. Spence, and Brandon Van Der Heide. “Social media as information source: Recency of updates and credibility of information.” Journal of Computer-Mediated Communication 19.2 (2014): 171-183.
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.