Communication Building and Information Gathering

Create a Systems Analysis and Design (SAD) portfolio for either a real or fictional small business entity (SBE) or non-profit organisation (NPO) by presenting a comprehensive SAD report?

Wiggle ltd is an e-retail company of UK that sells bikes and sporting goods. This company was started with a small independent bike shop and later on spread their business with online accessories. The e-commerce business of Wiggle ltd has become a leading supplier company who supplies to triathlon, running and cycling. It is a good brand for the accessories of the car, cycling and the gyms of the modern cultures. A turnover report of £140 in 2012 is noticed in the Wiggle ltd and the growth of near 20percent of global economy has occurred. The best market of the Wiggle Company regarding to the growth of economy was noticed in Asia, Europe and Australia (Stewart, 2011). There are about 70 million visitors and about 3 million orders dispatches in the year of Olympic. There are several sites of Wiggle in the server and also several advertising sites. The products of the company available in the online shop are such as bikes, shoes, audio equipments, bags, books and other accessories of the cars, cycle and gyms.

As an e-retailer company there are several requirements in case of expanding their business in the field of online business. In case of expanding the business, they need to provide new and modern products to the customers. The company required to review their products and also if possible renew them. The feedback of the customers is required to collects in time to time and should apply those feedbacks and make new products according to those requirements. The company should require targeting the market needs and focusing on the products and services to the customers. Also the company required to focus on the revenue that are generated in the past years and present years and required to compare those ratios to estimate the further cost structure.

Wiggle planned to modify their products of bicycle accessories and seek new growths. Customers required high quality products as they worry more about their health then the parts of the cycles, bikes and cars and also the do not compromise their products with costs. Wiggle became UK’s largest online bicycle seller company for the last few years but also it is required to make some changes according to the needs of the market to keep growing. They are required to collects the all the feedbacks of the customers from the social networking site as it is the best place to get the feedback (Stewart, 2011). Company should implements new technologies to extract the information of the customers for further growth. To successfully handle the data of the business in the wiggle company, it is required to implement the big data and the cloud system in their operational system.

Trust management

For the successful data handling, company required to make different plans in their business strategy. In case of gathering different information of the customers, stakeholder and the employees of the company, it is required to plan an effective communicative workflow and a data workflow in the business. Communicative workflow is required to analyze and design the business process in the virtual world i.e. in the online business. To build the communication plan it is required to interact with the customers and the employees of the company. The feedbacks of the customers are required to collect and the best ways of gathering the customer’s feedback is from the social network sites. Company can use the big data technology in their business to extract information of the customers from the social sites (Tian, 2012). It is also essential to instant reply to the customer’s queries in the company’s sites. The interaction with the customers can be done through the emails, SMS and messaging system.

Also it is required to plan the workflow of data in the business to keep track the requirement of the business time to time. The data workflow can be plan from the information of the present products and the products that are to be required to manufacture in the business. It is required to keep track of all the information of the products that are sold in the past years and the products that are to be manufactured in the present years. Also the maintenance of the records regarding to the manufactured products and the demand of the customers are required. The ratio of the dataflow of the past and the present years should be noted. It will help to estimate the cost and the types of products that will required in the future.

To design the system successfully, it is required to collects all the information of the communicative workflow and the data workflow in the business (Tian, 2012). This information will help the organization to calculate the past performance of the company and also to estimate the future requirements of the company. Cloud system can use in the system of Wiggle company to store the information of the different workflow of the business. It can also used to store the information and the feedback of the customers so that there will be no problem in extracting any of the information anytime from anywhere.

Thrust management is very essential in the companies to secure the internet policies of the company. The security system should be maintained in the wiggle ltd in case of accessing the data from the internet. Standard and the general purpose mechanism should be provided to specify the credentials and the security policy applications.

There five basic components of the trust management system:

Actions are the operations that are required to control the security of the company in the e-retail business. As all the information of the products and the services are provided in the internet, there should be a strong security system to protect the internal information of the Wiggle Company from other competitors (Shelly and Rosenblatt, 2012). Also there is information of the regular customer of the company which are required to be secure otherwise the trust of the customers will be break from the organization.

The Wiggle Company should identify the principals of the company that are required to authorize the taken actions. The security system provided in the server of the company should be managed by the IT specialist of the company. The https security should be implemented in the server so that nothing can be hacked (Schirner, 2013). Only the information of the products and information related to the products should be available in the website. None of the internal information should be provide in the server.

Policies should be maintained to authorize the principles of the wiggle company. The investigation should be done to know the requirements of the customers which are required to provide in the websites. The information provided in the server should be according to the investigated results.

All the actions, principals and the policies that are to be taken should be done with the advice of the trustees (Park and Rim, 2012). If the actions are approve by the trustees then only it should taken. The principals should be authorized only if it meets the requirement of the customers.

The task of the compliance checker is to determine the actions that are requested by the principals and are required to be handled. They are also responsible for polices needed to be taken and to set the credentials (Leva et al., 2012.). Wiggle Company required following all the requirements of the company along with the requirements of the customers regarding to the products and the services of the organization.

In the e-commerce business of the Wiggle Company, the approaches of the trust managements are very essential in case of maintaining the security policies of the server of the organization. The trust management has great advantages in the mechanism of the authorization control in the Wiggle Company.

It is required to analyze the security system that can be implemented in the business of the Wiggle Company. Before implementing new security system it is required to determine the current security of the system and find the gaps that are presents in the existing system. The security of the server of the company is required so that no one can steal the internal information of the products and use it in other organization (kumar, 2014). It will provide a bad impression to the customers of the company.

Also in the e-commerce business, customers are required to pay for the products online. There should be a proper security to the information of the debit card and the credit card numbers of the customers so that they should not face any problem regarding to their account in future (Killingsworth, 2011). The system should be design so that all the internal data regarding to the information of the customers and the information regarding to the data of the company and the products can be secure. The information of the products should be schedule which contain when the product should be implemented, manufactured and will be ready to release in the market.

Investigate: An investigation is done regarding to the requirements of the customers.

Information: Gather the information of the customer’s interest about the products and the new fashion of the market.

Design: Implement the information to design the products. The design should be implementing to produce the product (Glover et al., 2010).

Manufacturing: After designing of the products, manufacture is started. All the requirements of the customers should be implements in the manufacturing of the products.

Implementation: After manufacture, the products are implemented in their server. The advertising is done in the websites of the company.

Feedback: The feedback of the customers should be collected from the social site and the comments that are provided by the customers in the company websites.

Also along all these step it is also required to make a proper schedule of the products, time and the cost of the production (Du, 2012). The Wiggle Company should get the feedback of the customers from the sports and the Olympic Games that are recently completed and get the information about their products that are used in the sports.

Also the company is required to maintain a data storage policy in their business. They are required to store the past data and compare the ratio of the past data with the present data to estimate the future requirements. Also the duration of the maintenance of the products should be calculated (Dou, 2010). The products of the Wiggle Company such as bikes, cars and their accessories should be regularly maintained according to the requirements of the customers.

Figure: Communication Process in Wiggle Company

In the e-retail business, the creation of the SAD portfolio is very much essential to improve the business of the company. I have to search several site and also do many question to the employees and the managers of the company to get the information of the products and the services of the company. The lists of the products that are manufactured in the Wiggle ltd Company are gathered from the shopping websites of the company (Diniz, et al., 2010). Also the comments of the customers are collected from the many other site of the company to get the feedback of the customers.

After finishing the projects, I though the project is successful. I succeeded in searching all the information of the company and produce the portfolio. The project can be helpful for the other e-retail business also who are willing to enhance their products throughout the world.

Also I think that the project can be made more prominent by direct questioning to the customers and the employees of the company. It will provide me more information about the company business (Dennis, et al., 2012).

If I will get one more chance to do the project then I will do all the required parts that I cannot do in this assignment. Also I will gather the feedback from the customers by questioning them through their social networking sites and will use that information in my work. 

Conclusion

In this particular assignment it is cleared that to provide a system analysis and design to the Wiggle ltd it is required to investigate about the interest and the requirements of the customers from the information that can be gather from the social sites and the comments posted on the websites (Chiang, et al., 2011). The e-retail business required to make strong the security system of the company. Also it is required to integral the internal data of the company and schedules the requirements of the e-business of the Wiggle Company.

Reference List:

Chiang, R., Siau, K. and Hardgrave, B., 2011. Systems analysis and design. Armonk, N.Y.: M.E. Sharpe.

Dennis, A., Wixom, B. and Roth, R., 2012. System analysis and design. Hoboken, NJ: John Wiley.

Diniz, P., Da Silva, E. and Netto, S., 2010. Digital signal processing. New York: Cambridge University Press.

Dou, W., 2010. Analysis and Design of Distributed Pair Programming System. IIM, 02(08), pp.487-497.

Du, Q., 2012. The Analysis and Design of Internet Course Teaching System for Operation System. AMM, 239-240, pp.1637-1640.

Glover, J., Sarma, M., Overbye, T. and Padhy, N., 2010. Power system analysis and design. Stamford, CT: Cengage Learning.

Killingsworth, W., 2011. Design, analysis, and optimization of supply chains. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press.

kumar, V., 2014. Design and Performance Analysis of Optical Transmission System. IOSR Journal of Engineering, 4(5), pp.22-26.

Leva, A., Maggio, M., Papadopoulos, A. and Terraneo, F., n.d. Control-based operating system design.

Park, Y. and Rim, M., 2012. Factors Analysis Affecting Success of RFID Implementation. The Journal of Korea Information and Communications Society, 37(2C), pp.157-167.

Schirner, G., 2013. Embedded systems. Berlin: Springer.

Shelly, G. and Rosenblatt, H., 2012. Systems analysis and design. Boston: Course Technology Cengage Learning.

Stewart, G., 2011. Well test design & analysis. Tulsa, Okla.: PennWell.

Tian, Y., 2012. Frequency-domain analysis and design of distributed control systems. [Place of publication not identified]: IEEE Press.