Crafts & Collection company aims at selling of coins from different countries of the world. With the advancement in Internet, customers have started shifting from offline medium to online mediums for shopping, etc. Hence, every business should possess a website to attract more customers. It also helps in marketing and building brand value. In the first phase, low-fidelity prototype was completed with basic features in the website. In this second phase, high-fidelity prototype is to be developed in which rationale behind user-interface shall be discussed along with user-evaluation of the high-fidelity website will be carried out. This will provide recommendations to the site.

The high-fidelity prototype of craft & collections website satisfies all the rules of interface design. It can be observed that all pages are similar to each other which one of the principles of interface design principles (Galitz, 2007). The copyright notice is should be present at the bottom of the page. In the design, all pages have copyright message at the bottom only. The colour of the pages has been kept simple (Burmester, 1997)so that it does not distract visitors from navigation. Images are chosen in a way that they blend with theme of craft and collections. The text also goes along with the images which makes it easier for visitors to read the texts properly. The site does not have a confusing navigation which might irritate the visitor and one might end up leaving the site (Johnson, 2010). 

Three users from different work fields and ages have chosen and each of them is given a different scenario to test. Following are the details of all three users:

3 scenarios were created for 3 users and their feedbacks are taken. They are asked to rate their experience in terms of ‘Excellent’, ‘Good’, ‘Average’, ‘Below average’ and ‘Poor’. The 3 scenarios are described as follows:

1. Open the site.
2. Identify different pages to surf.
3. Select coins page.
4. Name two different coins.
5. Go to fees page from that page.
6. Go back to the homepage

1. Open the origami page.
2. Go to home page from footer.
3. Click any origami image.
4. Read the 3^rdparagraph
5. Go back to the homepage

1. Open the entrance fees page.
2. Go to home page from logo.
3. Identify opening hours.
4. Go back to the homepage

• Scenario 1has been assigned to the Visitor 1: James
• Scenario 2has been assigned to the Visitor 2: Jenny
• Scenario 3has been assigned to the Visitor 3: Zara

Visitor 1: James à James find the site very simple but at the same very easy to surf. It didn’t take much time to find out the coins page and also was able to find other key pages like business hours. However, according to him, site should have some animation in the images and text to make it even more attractive.

Visitor 2: Jenny à She also found site very simple and easy to use. She got confused as from where should she go to Origami page. She didn’t use the index page navigation map. But when she realized that even clicking the box, can take her to the respective pages, she appreciated it.

User Evaluation of High-fidelity Prototype

Visitor 3: Zara à She is not fond of websites and surfing internet. Also  she is not interest in craft works. So she had a hard time thinking from where to start but in the end she found a way by checking the menu, and when she clicked on the business hours. Though the site was not of high difficulty level, she gave the feedback that it should be more attractive.

All the visitors i.e. James, Jenny and Zara were asked to provide feedback form. They rated the website design and functionality on the basis of ‘Excellent’, ‘Good’, ‘Average’, ‘Below average’ and ‘Poor’. The feedback received is presented in the following tabular format.

Navigational map– All visitors were happy to find that besides menu-bar, they can go to respective craft pages from the navigation map present on the home page. They can navigate to the map from any page using either the home menu-item or by clicking on the logo (Spolsky, 2011).

Images – All visitors were happy with the images provided. However, some users are interested in having zooming the images in the parent page only rather than opening them in separate page. Also, images were not explanatory and no description was given to any image (Mandel, 1997).

The high fidelity prototype is one level higher than the low fidelity prototype. In high-level prototype, I made hovering effects on the images. Also, I made them to open respectively in separate tab when they are clicked from their pages. Along with this, I was able to make the site responsive to some extent which can be shown below (Wilson, 2012):

After studying the feedback of all three visitors, it can be recommended that website should be bit more descriptive. The home page can be made more attractive by adding animation to the navigation map. The images should be enlarged or zoomed in parent page only and not in opening in separate tab. This is bit distracting. Also, description should be provided to all the images. So, the final recommendation is to make website more attractive, reflective and professional because this website is all above antique craft and collection.

Conclusion

It can be conclude that website is providing good first impression to at least have first clicks from first-time visitors. It is also presenting right information in right format to visitors. Along with this, website has clean navigation and images are blending with the background and theme of site. However, there is always a scope of improvement as no website can be perfect.

References

Burmester, M., 1997. Guidelines and rules for design of user interfaces for electronic home devices. 2nd ed. Stuttgart: Fraunhofer-IRB-Verl., pp.22-24.

Galitz, W., 2007. The essential guide to user interface design. 2nd ed. Indianapolis, IN: Wiley Pub., pp.13-14.

Johnson, J., 2010. Designing with the mind in mind. 1st ed. Burlington, Mass.: Morgan Kaufmann Publishers/Elsevier, pp.12-16.

Mandel, T., 1997. The elements of user interface design. 1st ed. New York: John Wiley, pp.23-26.

Spolsky, J., 2011. User interface design for programmers. 2nd ed. Berkeley, California: Apress, pp.13-15.

Wilson, M., 2012. Search user interface design. 2nd ed. [San Rafael, Calif.]: Morgan & Claypool Publishers, pp.11-12.