BCG matrix is the corporate kind of tool of planning which is being utilized in portraying the portfolio of the brand on quadrant along with the relative kind of market share which is shown in horizontal axis along with speed of the growth of the market in the vertical axis. This helps in analyzing the business potentiality along with other involvement of the different investment strategies (Barney 2017).
Furthermore, BCG is being designed which helps in long term strategic planning which will help the business in considering the different growth strategies. The four major quadrants are as follows:
These are the four main quadrants in BCG matrix which helps the company in analyzing their market share along with their market growth in an efficient manner. Furthermore, this has been noticed that in order to understand the BCG matrix, this is essential to understand how the share in market and growth in market in interrelated. The businesses can analyze the different aspects through BCG matrix which are as follows:
Personal Interpretation on Results
From the BCG matrix, this can be seen and analyzed that there are different kinds of benefits which are as follows:
However, there are different limitations of using BCG matrix in the organization as well which is inclusive of the following:
From the BCG matrix usage in the business, this can be analyzed that this method is simple and useful portfolio matrix which have been used by the different large organizations having multiple products and this helps in making the right decisions easily as well. Lastly, with the help of the BCG matrix, this will be helpful in analyzing the different other opportunities which will help in improving the future growth and opportunity of the company in an efficient manner.
Management by Objectives is the performance management approach which helps in creating a balance between the objectives of different employees along with the objectives of the employer or organization. This helps in determining the joint objectives and this helps in providing feedback on the different results. By increasing the level of commitment, the managers of the organization are provided with the opportunity as this will assist them in focusing on the new ideas which will contribute towards the development and objectives of the organization.
There are few steps which are required to be followed in order to put MBO into practice:
With the joint effort for team leader along with members, the different objectives will be achieved and the actions can be taken into consideration. From the diagram, this can be analyzed that in the MBO, this can be analyzed that the plan is required to be done by both leader and subordinate. Furthermore, the act is required to be done individually and lastly the control is required to be done jointly as well in order to improve the overall efficiency.
Strategic planning process is essential to the organization as this helps in providing sense of direction and this will measure the desirable outcomes. The strategic planning is the tool which is useful in guiding the different day to day operations and this helps in progress of the company. As per the diagram, in a corporation there are various strategic business units which is inclusive of HR, finance, manufacturing along with marketing activities as this will help in proper formulation of the strategy in a positive manner.
Corporate strategy is the direction which is taken by the organization in achieving the business success in the long run.
Business strategy is the aspect which helps in the long term business planning which will assist the organization in becoming successful.
Functional strategy is the aspect which is being adopted by the organization which is inclusive of marketing, HR and finance resources.
The different corporate, business and functional strategies are required to be analyzed by the organization which will help in making the business successful in nature. There are different stakeholders such as employees, government along with the different suppliers who will be involved in the proper implementation of the strategy which will assist the company in becoming stronger in all the aspects in an efficient manner.
5) B) Tactical and strategic planning
6) A) Broad guidelines for making decisions and taking action in specific circumstances
7) B) Making assumptions about what will happen in the future
8) E) Identifying alternative courses of action that can be implemented to meet the needs of changing circumstances
9) D) Allows increase of efficiency
10) C) The ability to use resources efficiently and operate at minimum cost
11) B) Determination of the point at which sales revenues are sufficient to cover debts
12) B) Break-Even Point = Fixed Costs / (Price – Variable Costs)
13) A) The cognitive processes by which consumer interpret and integrate information from the environment
14) E) Learned predispositions to respond favorably or unfavorably to a product or brand and where the response is the behavior
15) B) Family influences play important roles in the socialization of people but don’t affect individual purchase decisions
The main four aspects are as follows:
Strengths are inclusive of the different advantages of the organization which have different questions such as:
Weaknesses are inclusive of the different issues which are being faced by the company which is inclusive of the different questions such as:
Opportunities are the different strengths which can be utilized by the company which is as follows:
Threats are inclusive of the different competition from the other competitors which are as follows:
Is there any tough competition in the market which is affecting profitability of the firm
For instance-
Brand |
Revenues |
% of corporate revenues |
Largest market share of rivals |
Brand’s market share |
Relative market share |
Market growth rate |
Brand 1 |
$50000 |
55% |
15% |
60% |
1 |
4% |
Brand 2 |
$34000 |
31% |
30% |
5% |
0.17 |
-15% |
Brand 3 |
$45000 |
10% |
45% |
30% |
0.67 |
-4% |
Brand 4 |
$20000 |
5% |
10% |
1% |
0.1 |
8% |
SWOT analysis is defined as the strategic planning technique which is being used by the different organizations as this helps them in identifying the strengths, weaknesses, opportunities along with threats related to the project planning or the business competition as well (Cohen and Olsen 2015).
The four categories of the SWOT analysis are inclusive of the following:
Strengths
The other term which can be used in this regards is advantage which can be defined by the question-
Weaknesses
This is the opposite of the different strengths which will be hindering the growth of the company in a negative manner.
Opportunities
This is inclusive of the different opportunities which are being gained by the company which is inclusive of the following:
Threats
The different essential financial aspects of the performance of the entire company is inclusive of the following aspects which are as follows:
References
Barney, J.B., 2017. Resources, capabilities, core competencies, invisible assets, and knowledge assets: Label proliferation and theory development in the field of strategic management. The SMS Blackwell handbook of organizational capabilities, pp.422-426.
Bettis, R.A., Gambardella, A., Helfat, C. and Mitchell, W., 2015. Qualitative empirical research in strategic management. Strategic Management Journal, 36(5), pp.637-639.
Cohen, J.F. and Olsen, K., 2015. Knowledge management capabilities and firm performance: A test of universalistic, contingency and complementarity perspectives. Expert Systems with Applications, 42(3), pp.1178-1188.
Harding, S., 2017. MBA management models. Routledge.
Helfat, C.E. and Peteraf, M.A., 2015. Managerial cognitive capabilities and the microfoundations of dynamic capabilities. Strategic Management Journal, 36(6), pp.831-850.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.
Hitt, M. and Duane Ireland, R., 2017. The intersection of entrepreneurship and strategic management research. The Blackwell handbook of entrepreneurship, pp.45-63.
Meyer, G.D., Neck, H.M. and Meeks, M.D., 2017. The entrepreneurship?strategic management interface. Strategic entrepreneurship: Creating a new mindset, pp.17-44.
Michael, S., Storey, D. and Thomas, H., 2017. Discovery and coordination in strategic management and entrepreneurship. Strategic entrepreneurship: Creating a new mindset, pp.45-65.
Niesten, E. and Jolink, A., 2015. The impact of alliance management capabilities on alliance attributes and performance: a literature review. International Journal of Management Reviews, 17(1), pp.69-100.
Ramya, S., Harshidaa, S., Gomathi, P. and Kochar, D., 2017. A Study on
Robson, W., 2015. Strategic management and information systems. Pearson Higher Ed.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Shanbhag, M., Dutt, M.L. and Bagwe, S., 2016. Strategic Talent Management: A Conceptual Analysis of BCG Model. Imperial Journal of Interdisciplinary Research, 2(7).
Torquati, B., Scarpa, R., Petrosillo, I., Ligonzo, M.G. and Paffarini, C., 2018. How can consumer science help firms transform their dog (BCG Matrix) products into profitable products?. In Case Studies in the Traditional Food Sector (pp. 255-279).
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management and business policy. pearson.
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