The “AAA” triangle framework is a marketing idea that has been exploited by several companies and industries within the global market. The application of Adaptation, Aggregation and Arbitrage which is also known as the “AAA” Global framework according to Ghemawat Harvard law professor has been of great help in economic scale improvement in the recent past. The global market has been faced with a lot of challenges which have been eliminated to a certain level through “AAA” Global framework. Formulation of a competitive strategy depends on the relevant factors within the industry affecting affirm within or external forces. For accompany to manage challenges and strong influence from the competitors, a strategy has to put in place (Motohashi 2015). As a result of a number of forces within and without the firms and industries, many business entities has picked a strong strategy like “AAA” triangle to defend themselves from the forces. Such industries which developed application of these strategy has since reduced the level of competition pressure in the industry (European international business association, Pla-barber& Alegre 2010). The companies using adaptation, aggregation and arbitrage enjoy a lot of benefits. These companies enjoy growth in the amount of money and available market shares. The application of adaptation brings together the components of the firm’s models in relation to demand and preferences. The achievement of economies of scale depends on the aggregation strategies of a firm. Therefore companies using aggregation benefits due to the efficiencies in the market and standardization of manufacturing process. Application of third “A” which is arbitrage exploits economy in various markets both national and international. It assists in the location of separate parts in the supply chain management. The scope of this paper investigates the application of adaptation, aggregation and arbitration framework strategy “AAA” in four companies within two industries. The paper examines the application of “AAA” in food and beverage industry and ICT industry (Information Communications Technology industry. The paper examines deep into the two industries selecting two companies. It discusses the competitive strategies being used by each in relation to adaptation, aggregation and arbitrage.
The theory of adaptation, aggregation and arbitrage has been the reason behind the success of the two ICT companies within the industry for long time. The government provided the industry with an autonomy to defend themselves from stiff competition in the global market. The need for illustration on computer and ICT skill enabled Apple and IBM to stand the best of all time in the market (Motohashi 2015). Several companies in early 1980 entered into the industry which is almost being monopolized by the two companies. During the era of personal computer many invested in the industry due the high demands but never made through to date as a result of their weak strategies. Apple and IBM took advantage of the authority granted by adapting the “AAA” Global strategy beating down best financed companies and taking over. Apple and IBM makes software equipment, hardware and microchips. They also deal with modern computer equipment in all time share computing facilities and Ethernet connection in offices which earned them a large profit margin.
Apple as a company in the information and technology applies the use of adaptation. The company use focus adaptation strategy approach in fitting in the market. IBM also has adapted the same model as that of the competitor. The companies major on the satisfaction of local consumers than the global due to profit margin and sales margin (Tihanyi., Pedersen, , Devinney & Banalieva 2015). In supply of their products they use segment focus approach. This involves targeting a given group than supplying a lot to the global market with low profit margin. Apple and IBM have accepted the reality and sells more to the local buyers as a result of adaptation geographic scope.
Apple and IBM in personal and computing industry has been relevant due to economies of scale they apply in various segments. The companies have avoided aggregation in the whole area of information and technology provision in in the whole market (Ghemawat 2000). Most of the company’s revenues are acquired through a greater market segmentation inconsideration of the prevailing economies of scale. The products from Apple and IBM are specific to individual customer within the market (Ghemawat 2007). Even though the companies utilize the local market they also sell to external market all around the globe. This is as a result of aggregation strategy which demands more on economies of scale. It is important for a company to enlarge and minimize their scope of operation as it creates efficiency within the business (Day 2004). The creation of new markets increases the range of commodities being offered thus increasing profit margin of a firm sales. Globalization improves economies of scale. The global economicvalue is important when supplying produce to global customers via a coordinated chain of supply (Porter 1980). Apple and IBM are able to acquire the market power and capability expand.
Apple and IBM companies applies the use of arbitrage to maximize on their sales. In this way the companies are able to exploit variations in the market and in their areas of production. Instead of correcting the differences in their line of production they enjoy the gap and generate income from it (Gunasekaran 2001). These companies utilizes labor difference within to maximize on profit generation. Apple and IBM experiences low sales in the global market due to the prevailing stiff completion from other producers of the same.in contrary for the companies to maximize on ensuring that the gap in the global market is bridged they turn their back and supply more to local market. These companies sell more of their products to the local market than to the outside but ensures maximum profit margin.
In conclusion, competitive strategy is one of the best strategies that businesses and their operators should opt for. This will rank them averagely well or even at the top in terms of those who are fetching out well in the business domain or the business world (Montgomery 1991). Competitive strategy is simpler to the business people and can be applicable for the purpose of success and healthy competitive competition. Adaptation, aggregation and arbitration applies works together in ensuring growth and expansion of a given firm as discussed above (Porter 1998). The above companies maintain their existence in the world market regardless of several other firms with well and stable financiers but always dormant due to “AAA” strategy application.
Porter, m. E. (1998). Competitive strategy: techniques for analyzing industries and competitors ; with a new introduction. New york, ny [u.a.], free press.
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