Location and Overview of the Resorts

Discuss about the Resorts and the Hospitality Industry for Grand Pacific Hotel Lorne.

The changing nature of the world has made it imperative for almost of the industries of the world to take the help of innovative methods for the process of their business operations (Pegg, Patterson & Gariddo, 2012). A recent trend within the hospitality industry is the emergence of the various kinds of resorts be it the mountain resorts or the beach resorts and other kinds of resorts for that matter (Legrand, Chen & Sloan, 2013). In a way it can be said that the various resorts have kind of replaced the hotels and have boosted the business of the tourism industry in a positive manner (Mok, Sparks & Kadampully, 2013). Australia has one of the largest numbers of resorts and is widely popular as the nation which contains the resorts like “Deep Blue Hotel & Hot Springs”, “Grand Pacific Hotel Lorne”, “Woodman Estate”, “RACV Torquay Resort”, “Lindenderry at Red Hill” and others (Jackson & Jackson, 2018). This report will compare and contrast the two resorts of “Deep Blue Hotel & Hot Springs” and “Lindenderry at Red Hill” on the basis of the factors of management, design, development, operation and other parameters.

The resorts “Deep Blue Hotel & Hot Springs” and “Lindenderry at Red Hill” are both beach resorts located in the Victoria region of the nation of Australia (Jackson & Jackson, 2018). The resort “Deep Blue Hotel & Hot Springs” located at Warrnambool is one of the most popular resorts of the neighborhood (Jackson & Jackson, 2018). The resort is known not only for the quality of the services which it provides to the customers but also for the hot springs which it provides to the customers (Ng & Austin 2016). It is significant to note that this particular facility is not provided by the other resorts of this particular neighborhood and has helped the resort in a significant manner to emerge as one of the busiest resorts of the region in the recent times. The resort “Lindenderry at Red Hill”, on the other hand, is located near to the Dromana Beach and was primarily intended as a relaxing place where the people could escape from their normal hectic lives to spend a bit of quality times (Jackson & Jackson, 2018). The resort located at Red Hill is currently used not only as a resort meant for the enjoyment of the various tourists but also as a wedding place and for other kinds of social events (Ng & Austin 2016). The designing as well as the secluded location of the resort has contributed much towards the popularity gained by the resort and it is a reflection of this particular fact the resort has emerged as one of the most expensive ones in the nation of Australia (Ng & Austin 2016). 

Factors Influencing Development of the Resorts

The major which factors which have influenced the development of the resort “Deep Blue Hotel & Hot Springs” is firstly the idea location of the resort which is only walking distance away from the beach and also the factor that it is one of the very few ones in the nation of Australia which provides the facility of hot springs to the customers (Jackson & Jackson, 2018). Furthermore, the picturesque sunsets of the area have also contributed much towards the development of this particular place. The resort “Lindenderry at Red Hill”, on the other hand, is just five minutes away from the “Dromana Beach” and the secluded location of the place has been a major source of attraction for the people who frequent this place (Jackson & Jackson, 2018). The serenity as well as quietness of the place has also contributed much towards the development of business at this particular location.

The development of the resort “Deep Blue Hotel & Hot Springs” is totally in synchronization with the economic needs of the resort. As already mentioned the key factor influencing the economic development of this particular resort is the hot springs of the resort. However, it is significant to note that the physical capacity of the resort is not in synchronization with the economic needs of the resort as it is often seen that during the holiday seasons the resort finds it hard to accommodate all the people (Ng & Austin 2016). The development of the resort “Lindenderry at Red Hill” is also in synchronization with the economic needs of the resort. However, the amount of money which the resort charges from the people deter many people are actually taking the help of their services and thus it can be said that physical capacity is not a restraint for them (Ng & Austin 2016).

The major factors affecting the attractiveness of the resort “Deep Blue Hotel & Hot Springs” are the “Western state of the art” design of the resort and also the presence of the hot springs which are an integral part of the identity of the resort (Jackson & Jackson, 2018). Furthermore, the ideal location of the resort also contributes much towards the attractiveness of this place. The resort “Lindenderry at Red Hill”, on the other hand, is totally different in terms of design from the resort “Deep Blue Hotel & Hot Springs”. The resort gives an aura of the 19^th and the 20^th century villas and the secluded nature of its surroundings have contributed much towards the attractiveness of the place for the customers (Jackson & Jackson, 2018). Furthermore, the nearness of the beach and the lavish interior designing of the place has also contributed much towards the attractiveness which the place holds for the tourists.  

Factors affecting the attractiveness of the Resorts

The design of a particular resort plays a significant role in attracting people from different parts. Many people are of the opinion that the design as well as the quality of the services provided by a particular resort both are important in determining whether the customers will return back to them or not  (Mok, Sparks & Kadampully, 2013). Therefore, in the present times it is seen that the various resorts try to incorporate elements from the native culture as well as community in order to retain the native flavor within their resorts. Furthermore, it is also seen that the various resorts take the help of various kinds of natural material and even try to a have a garden or cultivation area of their in order to retain the natural factor within their designing which is likely to help to attract more number of customers  (Prud’homme & Raymond 2013).

The commonly seen trend at the resort “Deep Blue Hotel & Hot Springs” is that the younger people generally below the age group of 50 years like to visit this particular place and enjoy the facilities provided by this particular location (Jackson & Jackson, 2018). The market of this particular resort is largely based in Warrnambool however the resort also gets people from the different parts of the nation because of the hot springs. The resort “Lindenderry at Red Hill” is the place which is visited on a frequent basis because of the kind of experience as well as service they get out there (Jackson & Jackson, 2018). It is generally seen that the primary people who visit this particular place are the mature people who are over the age of 30 years (Ng & Austin 2016). The market of this resort is based near the Dromana Beach however from the different parts of the nation also take the help of the services provided by this particular resort.

The resort “Deep Blue Hotel & Hot Springs” is currently $7,668 for two adults excluding the food charges and others (Jackson & Jackson, 2018). In addition to these, the resort is also known for the high quality of the foods provided by it and also the hot springs. Therefore, it is likely that the resort will make a significant amount of profit (Ng & Austin 2016). The resort “Lindenderry at Red Hill” charges $27,232 for two adults excluding the other charges which are involved in the process (Jackson & Jackson, 2018). However, it is significant to note that the resort gets less of customers than the above mentioned one yet it compensates it by means of using it as a wedding and other social event location (Ng & Austin 2016). 

Designing as a factor in attracting customers

The financial performance of the resort “Deep Blue Hotel & Hot Springs” in the year 1017 was very impressive and on that the resort was given a rating of 4.1 on a scale of 5 and is generally considered among the top ten high revenue generating resorts of the nation (Jackson & Jackson, 2018). The resort “Lindenderry at Red Hill”, on the other hand, is one of the most expensive resorts of the nation and its service is generally taken by the elite section of the society (Ng & Austin 2016). Furthermore, the resort is also being used as a wedding and other kinds of social events organization place and thus the resort have had a very a sound 2017 on the basis of profit which it generated (Jackson & Jackson, 2018).

There are various challenges of managing as well as operating a seasonal resort, firstly, it is often seen that the resorts hardly get any customers from the tourist seasons (Prud’homme & Raymond 2013). Secondly, this particular factor causes a significant amount of trouble to the resort in terms of staffs as well since it is seen that during the off seasons the resorts had to ground the staffs (Prud’homme & Raymond 2013). The resorts can solve this particular problem by the development of various other kinds of attractions at their resorts which will enable them to attract customers to their resorts all round the year.

The two resorts under discussion here have contributed in a significant manner towards the development of the tourism industry in the region of Victoria and it can be said that the local community has gained significantly from this particular fact not on in terms of economically but also in terms of cultural and social diversity, better job opportunities and others (Martínez, Pérez & Bosque 2013). In addition to these, the business of these resorts have also much improved the infrastructure of the locality. 

The two resorts under discussion here contribute in their own distinct manner towards the cause of the environment as the business of both of these resorts is largely dependent on the natural beauty of the place. It is significant to note that both these resorts follow the strategies of sustainable approach, stakeholders approach others in order to make a positive contribution towards the environment and also to sustain themselves in the competitive business market (Martínez, Pérez & Bosque 2013).

Conclusion

To conclude, for the effective performance of a particular resort the higher authorities of that resort need to take into consideration various factors like the development strategies, design, management, operation and others. In addition to these, the resort also needs to try to make a positive contribution towards the cause of the environment. Therefore, it can be said that just like the other organizations the resorts related to the hospitality industry also needs to take these factors into consideration for the process of their business.  

References

Brotherton, B. ed., (2012). International Hospitality Industry. Routledge.

Jackson, B., & Jackson, B. (2018). Victoria’s red hot holiday spot. Retrieved from https://www.traveller.com.au/lindenderry-red-hill-review-mornington-peninsula-victoria-h0xl1g

Legrand, W., Chen, J.S. & Sloan, P., (2013). Sustainability in the Hospitality Industry 2nd Ed: Principles of Sustainable Operations. Routledge.

Martínez, P., Pérez, A. and Rodríguez del Bosque, I., 2013. Measuring corporate social responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry. Journal of Travel & Tourism Marketing, 30(4), pp.365-385.

Mok, C., Sparks, B. & Kadampully, J., (2013). Service quality management in hospitality, tourism, and leisure. Routledge.

Ng, D. & Austin, I., (2016). Integrated resorts and hotel (gambling) service enterprises in Singapore, Macau and Australia: the changing policy landscape. Asian Journal of Political Science, 24(1), pp.42-62.

Pegg, S., Patterson, I., & Gariddo, P. V. (2012). The impact of seasonality on tourism and hospitality operations in the alpine region of New South Wales, Australia. International Journal of Hospitality Management, 31(3), 659-666.

Prud’homme, B. & Raymond, L., (2013). Sustainable development practices in the hospitality industry: An empirical study of their impact on customer satisfaction and intentions. International Journal of Hospitality Management, 34, pp.116-126.