Challenges and Opportunities

The typical point of research in this journal was examining and evaluating the challenges faced in the retailing business in India as well as identifying the existing opportunities. According to this study, it was indicated that over 10% of India’s gross domestic product (GDP) is from the retailing industry while contributing to approximately 8% of the employment market. As a significant impact, this study reflected a fast and dynamic change in the retailing industry. This is evident in comparison to the international market, based on the fact that there is persistent entry of new players into the market. It was noticed that India as a country is one of the potential markets. In other words, there are series of opportunities in the business prospects for the Indian growing market.

In summary, the article identified capital limitedness and low technology as the main challenges facing the retailing industry. On the other hand, one of the most critical opportunities identified is the growing market for the retailing business, which was evidenced by a large number of new entrants into business more especially the online shopping platforms and portals.

Prashar, S., Vijay, T.S. and Parsad, C., 2015. Antecedents to online shopping: Factors influencing the selection of web portal. International Journal of E-Business Research (IJEBR), 11(1), pp.35-55.

The journal article primarily focused on the trend of online marketing more especially in the retailing sector in India. The study indicated that that there has been a significant and recognizable growth of the online retaining sector. This was evidenced in the availability of both Amazon and eBay as rivaling other local players of the retail industry in India. According to this article, some of the factors that determined the choice of an online web shopping portal included but not limited to the security and certainty, reputation held by the company, user friendliness of the web and the prices of the goods. However, the article did not consider the comparison of various web prices as an important factor to the consumers or rather customers. Nevertheless, the journal based on other research reports integrated with its finding to solely conclude that the choice of consumers online shopping portal is imperatively determined by the level of security assurance during the transaction process. The remarks of the study also indicated that the retailing business in India is growing at a rocket speed due to the growing popularity of smart phones in the world

Online Marketing in India

Ghosh, P., Tripathi, V. and Kumar, A., 2010. Customer expectations of store attributes: A study of organized retail outlets in India. Journal of Retail & Leisure Property, 9(1), pp.75

This article focused on phenomenal growth of the retail shops in India as seen from the persistence increase in different retail shops for example supermarkets, multiple shops among others. the article reflects a report of persistent increasing level of retail trade. It was reported indicated that there has been a significant change in terms of growth of retail trade more especially the multiple shops and supermarkets. However, the research regarding the increasing growth of retail shops has criticized the way of organization as there are no well-defined and established formats of doing the retail business. This implies a bad economic situation in India which has resulted into fear of depression in the consumption and is most likely to bring down the growth of the Indian organized retailers. this has been seen in the consumers buying decline, leaving only the retailers who practice loyalty to their customers to be the successful ones other than the others without loyalty. This study also addresses the problems related to the stores and have different measures to be taken to cub down the problems.

In summary, the research study focused on the examination and evaluation of the Indian retailing market. It was noticed that there is an increasing trend of retail trade as reflected from the last decades till to date. Nonetheless, the trend of organization is irregular and makes retailing uncertain.

Rippé, C.B., Weisfeld-Spolter, S., Dubinsky, A.J., Arndt, A.D. and Thakkar, M., 2016. Selling in an asymmetric retail world: perspectives from India, Russia, and the US on buyer–seller information differential, perceived adaptive selling, and purchase intention. Journal of Personal Selling & Sales Management, 36(4), pp.344-362

The research study basically aimed at understanding various research studies conducted by numerous scholars in international marketing. The study focused on understanding; how retailers gain continuous selling of their produce in the international market especially if times comes to different buyers from different areas, and how these aspects influences their intension of purchasing a particular product. India being one of the busiest nations as classified by its economic Environment in relation to others, it has the ability to influence its customers to buy a particular produce given their business knowledge. this study found out that perceived adaptive selling[PAS], which is the degree to which the buyers accepts that the seller is adapting, has tendencies of domination in the Indian market. Customers tend to be influenced by certain particular sellers which in turn may be regarded as consumer loyalty. While anchoring on this, it is typical and imperative to say that the reputability of most businesses are solely determined and defined by the level of customer loyalty. Generally, this research concludes that buyers in India are influenced by the sellers who make them buy their produce through implementation of various business techniques like selling on promotions, giving discount to the buyers, advertisement among others hence making Indian retailers to fit in the international market.

Customer Expectations in India

Aga, A., 2018. Merchants of knowledge: Petty retail and differentiation without consolidation among farmers in Maharashtra, India. Journal of Agrarian Change, 18(3), pp.658-676.

this article directed more attention/ focus on the middlemen engaged at the village levels, a means through which farmers interact with their producers so as to allow them acquire the inputs needed in the agriculture sector. The inputs include seeds, fertilizers machines, chemical inputs which enable them to engage in transnational and domestic agribusiness.

The article also shows the increase of the village level retailer in the western part if in India particularly Maharashtra for the last past years. It was also found out that Maratha is the largest area with landholding cultivator castle meaning that most people have turned their tension in retailing. Another findings were that most farmers depends on the retailers which gives them credit facilities, knowledge about how to handle their produce and also teaching them how to sell their produce and this describes the influence and the impact of the petty retailers which can be seen from provision of technical knowledge to the farmers about the produce, interacting with farmers from different parts of India thereby explaining how the involvement of petty in retailing agricultural produce has promoted its market internationally

Vartak, V.R., Narasimmalu, R., Annam, P.K., Singh, D.P. and Lakra, W.S., 2015. DNA barcoding detected improper labelling and supersession of crab food served by restaurants in India. Journal of the Science of Food and Agriculture, 95(2), pp.359-366.

The pivotal point of this research study involved the selection of various species of raw and processed sea foods with the aim of detecting them so as to mitigate commercial fraud and improving on the level of food security in India and improve in marketing of those produce both locally and internationally. The introduction and persistent popularity of bar coding has been realized for the past decade, more especially in the retailing sector. This has been evidenced in supermarkets and has proved consistent efficiency.

When implementing this article, DNA barcoding which is an advanced technology that involves proper food labelling and this always works well when dealing with authenticated sea foods. When carrying out this study, various edible species of crab species from different parts of India were found by taxonomy which latter developed molecular barcodes having a cytochrome oxidase gene. After doing this, 50 restaurants from India took different samples with different labelling to detect the references using DNA barcoding tecqinics as required from the reference.

Growth of Retail Shops in India

Out of the various samples carried out from different restaurants, 11 edible crabs were identified in accordance to the preference which was a classic taxonomy and improper crab labelling in restaurants of India and these were promoted in many restaurants both in India and outside India thus improving in the international marketing of Indian produce.

Although this article focused on the retailing business, it directed less attention to the retailing business. It instead focused more on the barcoding examination and evaluation. Nonetheless, it can still be concluded that there is a significant integration of the current dynamic technology in the retailing sector of India.

Kedia, S. and Rahate, V., 2018. UNLEASHING THE POTENTIAL OF MARKETING THROUGH SOCIAL MEDIA IN RETAIL SECTOR OF RURAL INDIA. INDIAN JOURNAL OF APPLIED RESEARCH, 8(3).

This article focused on the ways in which the available and untouched market of the rural India can be unleashed and utilized to the fullest. The research study showed that there is a considerably a big and untouched market in the rural areas. It was reported that an approximation of 300 million Indians from the rural areas will be online by the year 2020. This offers an incredible market more especially for those retailing enterprises who are able to effectively utilize the dynamic changes in technology.

It was identified that less attention has been directed by the small retailers in the investigation of impact of online marketing except for the large and grownup retail enterprises. It can therefore be recommended that more attention should be directed towards enlighten the small retails regarding the opportunity and potential of online marketing in the rural India. Additionally, there is need to unite and organize the retailing industry to help in effective communication, coordination and development.

Conclusion

From the various research study conducted from different scholars, it can typically be concluded that the retailing industry of India still small, characterized with low levels of online marketing. It was however noticed that the market is considerable gaining a significant improvement due to growing technology integration being adopted by the Indians 

References

Aga, A., 2018. Merchants of knowledge: Petty retail and differentiation without consolidation among farmers in Maharashtra, India. Journal of Agrarian Change, 18(3), pp.658-676

Ghosh, P., Tripathi, V. and Kumar, A., 2010. Customer expectations of store attributes: A study of organized retail outlets in India. Journal of Retail & Leisure Property, 9(1), pp.75

Kedia, S. and Rahate, V., 2018. UNLEASHING THE POTENTIAL OF MARKETING THROUGH SOCIAL MEDIA IN RETAIL SECTOR OF RURAL INDIA. INDIAN JOURNAL OF APPLIED RESEARCH, 8(3).

Lavania, S.K. and Dixit, R., 2017. Indian Retail Industry–Its Challenges and Opportunities. Journal of Retail Marketing & Distribution Management, 1(1), pp.18-21.

Prashar, S., Vijay, T.S. and Parsad, C., 2015. Antecedents to online shopping: Factors influencing the selection of web portal. International Journal of E-Business Research (IJEBR), 11(1), pp.35-55.

Rippé, C.B., Weisfeld-Spolter, S., Dubinsky, A.J., Arndt, A.D. and Thakkar, M., 2016. Selling in an asymmetric retail world: perspectives from India, Russia, and the US on buyer–seller information differential, perceived adaptive selling, and purchase intention. Journal of Personal Selling & Sales Management, 36(4), pp.344-362

Vartak, V.R., Narasimmalu, R., Annam, P.K., Singh, D.P. and Lakra, W.S., 2015. DNA barcoding detected improper labelling and supersession of crab food served by restaurants in India. Journal of the Science of Food and Agriculture, 95(2), pp.359-366.