This paper will evaluate different aspects of the Canvas Business Model by utilizing the five vital factors of business model to define the critical success aspects and feasibility on the basis of disrupting competitive business model. The paper will help in explaining a real-time business idea with the help of “Canvas business model for productivity and innovation”. The idea is to provide automated car washing services to all customers, where the customers will buy a ticket for washing of their as per different category service and then with the help of innovative tools and machines, the car will be cleaned.
The background of the problem the business model discusses and the advantages of the business model will be explained in terms of the importance of the consumers. There are several examples of companies in Australia of all sizes, both old and new those who have successfully launched different business model. Some of the companies have even extended their business internationally on the basis of their various business model.
The Problem
The present and still developing crisis throughout the industries of Australia is supported by numerous factors. Though Australian money and the worldwide crisis has increased the issue, the solution to this issue is within the country itself, which needs to be discussed (Colombo et al., 2016). These issues could be solved by implementing the Canvas Business Model by the government of Australia to all the Australian car companies to provide the industries the necessary assurance for investing money for their future development.
Benefits
The concerned business model and idea will reduce the above mentioned issues and will help in promoting the business of automated car washing service. The benefits of implementing the Canvas Business Model for Production and Innovation can be as follows:
Business Model
A business model describes the organization’s importance for their consumers, partners and the organization itself. There are many options available to create value such as the performance of the company, its production and their relations with the investors and suppliers (Carlborg et al., 2014). Markets are competitive, and this competitiveness punishes those organizations who have not concentrated on their businesses. The feasibility of the business models is constantly developing due to industrial growth, market, rules and laws throughout the car industry and the policies of management, investors, consumers, and competitors.
The Canvas Business Model would be able to create an extremely competitive environment in Australia on the basis of five vital factors which should be supported by the active guidance of the government of Australia and co-operation of all the industries in Australia (Ash et al., 2015). The five vital factors are the vision, high-end specialization, and universal market approach, the culture of innovation and learning of the people. The Canvas Business Model has been formulated on the basis of a group of similar strategic benefits in order to enhance the innovative idea of automated car washing service. If this business model is implemented highly on the domestic and business level, Australia could form a flourishing atmosphere of an economy, community, society, and industries among the nation (Rees et al., 2016)
Critical Success Factors
The Canvas Business Model has introduced Competitive Impact Program that gives the business leaders a platform to set up a culture for their company and would improve the production and innovation throughout the business (Rubin, Aas & Stead, 2015). There are key partners, key activities, value propositions, customer relationships, customer segments, key resources, cost structure, revenue streams and channels that helps in providing success for the entire concerned business.
This program has been formulated specifically for the busy leaders of the company such as the owners, managing directors, and CEOs as not one person in the firm have all the solutions within their company. This program would further help them to solve the critical development problems of the car company and provide them a structure, communication and training platform to strive hard and improve their business more efficiently (Klewitz & Hansen, 2014).
This business model will effectively provide a precise direction of the policies and communication and create a framework to take decisions at every level for maintaining the consistency of the car washing services offered to respective cutsomers. It also has formed an Activity Map in order improve the visual performance of the competitiveness, and the staffs had started to perceive, realize and recognize the influences of their performance on the consumers and the washing services offered to customers (Joyce & Paquin, 2016). Moreover, this business model would further provide the suitability and time efficiency of cloud-based technology, to protect the base of the online training. This base would also help in learning and improving the performance of the staffs.
Feasibility
The feasibility of the business model is constantly developing due to industrial growth, market, rules and laws throughout the automotive industry (Tell et al., 2016). The feasibility survey had brought some changes in the industry. The firm needs to implement innovative tools and machines to encourage the innovations and execute the business efficiently. Many firms has started to support the policies of sharing with their administration framework, compensation, and concentration on the production. Change has begun with the senior executives forming rules and encouraging the employees to adopt them. Most of the employees in car industry across various firms are spending about 60% time and assets in their business, almost 30% on the business-related plans and nearly about 10% on unrelated plans of the company (Randhawa & Scerri, 2015).
Conclusion
The Canvas business model reveals importance of the consumers, partners, key resources, different channel partners in achieving organizational success. The idea of the business is to provide automated car washing services to customers and the entire business will be based on canvas business model. There are many options available to create value such as the performance of the company, its production and their relations with the investors and suppliers. The Canvas Business Model had given a clear direction of the policies and communication and created a framework to take decisions at every level for maintaining the consistency of their products. This model had helped to solve the critical development problems of the car company and provided them with a structure, communication and training platform to strive hard and improve their business more efficiently.
References
Ash, A., Hunt, L., McDonald, C., Scanlan, J., Bell, L., Cowley, R., … & MacLeod, N. (2015). Boosting the productivity and profitability of northern Australian beef enterprises: exploring innovation options using simulation modeling and systems analysis. Agricultural Systems, 139, 50-65.
Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.
Carlborg, P., Kindström, D., & Kowalkowski, C. (2014). The evolution of service innovation research: a critical review and synthesis. The Service Industries Journal, 34(5), 373-398.
Colombo, M. G., Cumming, D. J., & Vismara, S. (2016). Governmental venture capital for innovative young firms. The Journal of Technology Transfer, 41(1), 10-24.
Joyce, A., & Paquin, R. L. (2016). The triple-layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Klewitz, J., & Hansen, E. G. (2014). Sustainability-oriented innovation of SMEs: a systematic review. Journal of Cleaner Production, 65, 57-75.
Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and restaurant performance: A higher-order structural model. Tourism Management, 53, 215-228.
McGuirk, H., Lenihan, H., & Hart, M. (2015). Measuring the impact of innovative human capital on small firms’ propensity to innovate. Research Policy, 44(4), 965-976.
Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171, 241-249.
Randhawa, K., & Scerri, M. (2015). Service innovation: A review of the literature. In The handbook of service innovation(pp. 27-51). Springer, London.
Rees, D. M., Smith, P., & Hall, J. (2016). A Multi?sector Model of the Australian Economy. Economic Record, 92(298), 374-408.
Rubin, T. H., Aas, T. H., & Stead, A. (2015). Knowledge flow in technological business incubators: evidence from Australia and Israel. Technovation, 41, 11-24.
Short, S. W., Bocken, N. M., Barlow, C. Y., & Chertow, M. R. (2014). From refining sugar to growing tomatoes: Industrial ecology and business model evolution. Journal of Industrial Ecology, 18(5), 603-618.
Tell, J., Hoveskog, M., Ulvenblad, P., Ulvenblad, P. O., Barth, H., & Ståhl, J. (2016). Business model innovation in the agri-food sector: A literature review. British Food Journal, 118(6), 1462-1476.
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