Discuss about the Business Environment for Employees, Customers and Management.
The business environment consists of all internal and external factors that have direct impact on the functionality of the company, including employees, customers, management and also the supply and demand of the business. In this report, the key issues are discussed in the business environment that play a significant role in the retail sector. This report discusses the key issues and challenges the organization faces in the business environment. The business environment is considered as an important aspect to survive in the market. The company should focus on enhancing the satisfaction level of the consumers.
Issues that are related to the business environment are industrial waste, increased competition, marketing and customer loyalty, risk management and finding the right staff. Below mentioned are the issues in the business environment that play an important role in the retail sector.
The issues faced in the retail sector have direct impact on the profitability of the organization. The impact is seen on the consumers and on the productivity level of the organization.
The buying behavior of the consumers is also dependent on the way the employees interact. If the employees interact in an effective manner, then it is analyzed that the consumers feel satisfied and happy to avail the services of the organization. Inefficient staff hampers the quality of the work. The quality of work is compromised when the employees are not appointed to the correct position. So, it is essential that the right candidate should be appointed on the right place.
Marketing and customer loyalty: Marketing and the loyalty of the consumers plays a great role to attain success in the market. Marketing helps the organization to promote the products and services in the market. If effective marketing is not taken into consideration by the company, then it will have direct impact on the sale of the product and also reduces the profitability of the organization.
If the consumer purchases the product from one shop rather than the other shop then the loyalty of the consumer is inclined towards the product. If the customer has loyalty towards an organization, then it will give a positive impact on the sales and on attaining the goals and objectives of the organization. If the customer is satisfied with the product that is offered, then it can be very easy to enhance the market share (Antoncic, Auer Antoncic and Aaltonen, 2016).
There are various challenges that are faced by the organization. To survive in the organization, it is seen that every organization has to face challenges.
They are now focusing on enhancing the standard of living and also on spending the money to avail the products and services. So the company should give focus on enhancing the market share and should also offer products at reasonable cost. The organization should offer products at low cost and of good quality, then only they can maintain their value in the market.
Promoting the products and services enhances the knowledge of the customers to buy the product in an effective manner. Customer loyalty is also the important aspect that helps the organization to survive in the market. In the business environment, the main challenge for the organization is to achieve the customer loyalty. If the organization can maintain the loyalty of its customers towards their product, certainly the market value of the organization is maintained in top charts. Customers give more preference to the quality of product and it also gives direct impact on enhancing the sales of the product (Cai and Yang, 2014).
Conclusion
By evaluating the report, it is analyzed that challenges affect the operations of the business. So to be a valuable brand in the market it is very important to minimize the issues that
References
Antoncic, B., Auer Antoncic, J. and Aaltonen, H.M., 2016. Marketing self-efficacy and firm creation. Journal of Small Business and Enterprise Development, 23(1), pp.90-104.
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.
Cai, S. and Yang, Z., 2014. On the relationship between business environment and competitive priorities: The role of performance frontiers. International Journal of Production Economics, 151, pp.131-145.
Hamilton, L. and Webster, P., 2015. The international business environment. Oxford University Press, USA.
Ivanauskiene, N. and Volungenaite, J., 2014. Relations between service quality and customer loyalty: An empirical investigation of retail chain stores in emerging markets. American International Journal of Social Science, 3(2), pp.113-120.
Kew, J. and Stredwick, J., 2017. Business environment: managing in a strategic context. Kogan Page Publishers.
McMurrian, R.C. and Matulich, E., 2016. Building customer value and profitability with business ethics. Journal of Business & Economics Research (Online), 14(3), p.83.
Orel, F.D. and Kara, A., 2014. Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), pp.118-129.
Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171, pp.241-249.
Solomon, M.R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall.
Tallman, S., Luo, Y. and Buckley, P.J., 2017. Business Models in Global Competition. Global Strategy Journal.
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