The development of the organization, BIOTECH, is dependent on the identification of the different aspects of change that will help in improving the functioning of the business. The mission of the organization is to develop products that are safe, effective and affordable with the view of enhancing customer’s experience of a healthier life.  The paper will be focusing on the identification of the organizational structure, culture and the products and services that are created by the organization as per the analysis of the needs of the customers. Lastly, the research will also focus on creating a communication plan that will be helping the business to bring forth relevant modifications in its systems. 

The organizational structure of the organization consists of the CEO of the business who takes the overall decisions of the firm’s activities while considering the reports that are produced by the director executives of South America division, North America division, European division and Asia Division. It has helped the business in conducting the functions as per the different market changes in the diverse regions. On the other hand, the R&D, Purchasing, Finance, HR and IT departments working under the respective regions has helped in undertaking continuous innovation in the functions that are planned by the business. Decision making functions of the organization is supported through the knowledge of the internal and external contingencies that are faced by the business while operating in the diverse markets. The R&D department of the business has helped in undertaking continuous innovation in the line of products as per the analysis of the needs of the customers. On the other hand, the IT department of the organization establishes the link between the organizational management and the customers in order to understand their preferences. The data that is collected by the IT department assists the R&D department of the business in undertaking modifications in the product design. The HR department identifies the staffing needs of the business in order to support the objectives of the firm. on the other hand, the finance department helps the organizational management in understanding the financial position of the business through research on cash flows and expenditures. It assisted the organization in understanding the key areas where change is required to be induced in order to enhance the functioning of the business. Purchasing and sales department of the organization has helped in identifying the resource needs and the capabilities of the organization while operating in the diverse markets (Tax,   McCutcheon  & Wilkinson,  2013). Therefore, the integration of the different departments has helped the management in undertaking proficient decision making in order to enhance the operations. 

The organization facilitated collaborative decision making system through involving the employees in the process. It has helped the organizational management in inducing positive culture in the same while operating in the diverse regions. The collaborative decision making system of the business has helped in facilitating the smooth functioning of the business. On the other hand, the organization has induced customer-centric culture in the organizational functioning, which has helped the same in enhancing the processes through the identification of the specific inclination of the customers. The understanding of the preferences of the customers has helped the R&D department of the business in developing products.

The continuous innovation approach of the organization is facilitated through the understanding of the needs of the customers while operating in the diverse markets. Therefore, the induction of positive culture in the organizational context and the coordinative functioning of the workforce with the management while undertaking a decision have helped the business in bringing forth improvements in the firm’s performance (Zeynep Ata  & Toker,  2012). The smooth functioning IT department of the organization has helped the same in understanding the preferences of the customers. Understanding the preferences of the customers has supported the organizational objective of adhering to the   healthcare needs   while designing and developing their line of products. It has added to the competitive advantage of the business while operating in the diverse regions (Spiess et al., 2014).

Active participation of the employees in the decision making and operation processes of the business has assisted the venture in undertaking the smooth functioning of the same while operating in the diverse economies. The chief objective of the organization is to sustain in the competitive markets, which is supported through continuous innovation and Customer- Centric approach of the same.  On the other hand, the active involvement of the employees in the processes that are designed by the organizational management has helped the business  in undertaking the smooth functioning of the systems.   

The different products that are developed by the organization are Protein and Fitness, Personal Care, Nutraceuticals, Vitamins and Food Supplements as per the identification of the requirements of the customers. The products that are developed by the organization are based on the customer centric needs, which have helped the business in undertaking continuous modifications in the business models. The involvement of the employees in the different processes that are designed by the business management has helped the same in undertaking the smooth functioning of the product development and operations (Meng et al., 2018). The identification of the need of the customers and thereby framing the business propositions has provided the venture with a wider scope of expanding in the international markets. 

Meng, F. J., Shwartz, L., Galambos, G., Su, Z., Zheng, J., Xu, J., … & Liu, X. (2018, March). Opportunities and Challenges Towards Cognitive IT Service Management in Real World. In 2018 IEEE Symposium on Service-Oriented System Engineering (SOSE) (pp. 164-173). IEEE.

Spiess, J., T’Joens, Y., Dragnea, R., Spencer, P., & Philippart, L. (2014). Using big data to improve customer experience and business performance. Bell labs technical journal, 18(4), 3-17.

Tax, S. S., McCutcheon, D., & Wilkinson, I. F. (2013). The service delivery network (SDN) a customer-centric perspective of the customer journey. Journal of Service Research, 16(4), 454-470.

Zeynep Ata, U., & Toker, A. (2012). The effect of customer relationship management adoption in business-to-business markets. Journal of Business & Industrial Marketing, 27(6), 497-507.