Considering the present situation where the ecological wellbeing of Earth has been affected on account of man’s indiscriminate economic activities, governments and legislations have become focused on regulating environmental impacts of organizations. Therefore, organizations in order to comply with the established legal frameworks and also to exercise their social responsibility properly have to devise efficient approaches towards the development of sustainable business practices that shall reduce their carbon footprints. In order to understand the practical nuances of implementation of a suitable approach for sustainable development within an organizational context, the case study of the British multinational confectionery company Cadbury shall be taken up.
Approaches to Sustainable Development
Approaches Applied in the Chosen Business
Cadbury is known to be quite aware about environmental issues and they actively shoulder their responsibilities as an organization towards the creation of a sustainable ecosystem. Cadbury has taken many steps in order to reduce its carbon footprints. In 2009 it took the famous step to reduce emissions from their animals by devising an approach towards low carbon dairy farming. Also, in 2006 the organization reduced its water consumption by 17 percent [9]. In this section two of the above mentioned approaches shall be applied in the context of Cadbury in order to determine Cadbury’s environmental impact, responsibilities and the possible risks that it might have on the planet’s ecosystem. The approaches that have been chosen are natural capitalism and triple bottom line.
Comparison of Approaches
While natural capitalism on one hand brings only the production processes and its relationship with the ecological conditions under its purview, the approach of the triple bottom line consists of three domains namely, the economic, social and the environmental. There is a possibility that former can be a bit restricted in its scope because of its failure to bring other associated factors with the environment into its consideration.
The triple bottom line on the other hand is aware of the fact that the three domains are in constant interaction with one another. Therefore, its aims at integrating a three domains and devising a plan of action that shall be beneficial for the environment, society and the economy at the same time. It can also be observed that the methodology of triple bottom line in more analytical and scientific in nature. Through a certain financial parameter, the effects on the society and environment can be calculate in definite terms.
Coming to the specific case of Cadbury, it can be observed that when viewed through the angle of natural capitalism, it fulfils a certain number of its criteria and fails to do the same in certain others. But when seen through the perspective of the triple bottom line, its attempts at ensuring the protection of the environment fails terribly. While on one hand, there can be an environmental justification for its actions, but the approaches are completely ignorant of the social and economic factors that are also associated with the economic ones.
Therefore, its attempts at reducing its carbon footprints are rendered redundant by its attempts at increasing its profitability without thinking of these actions from an ecological angle. Cadbury’s apathetic nature towards the society can be understood from the utter negligence of some of its production systems and lack of a proper supervising mechanism which shall look into it that the products that are going out into the market are not contaminated with harmful chemicals which can adversely affect their customer’s health in case of consumption. It was only after the products had rolled out into the markets that Cadbury had realized about the contaminations and therefore, was forced to recall the products.
References
D. Adam, “Cadbury to curb methane emissions from burping dairy cows”, the Guardian, 2009. [Online]. Available: https://www.theguardian.com/environment/2009/feb/17/cadbury-dairy-milk-cows. [Accessed: 09- Nov- 2018].
[3]”A Simple Explanation of the Triple Bottom Line | University of Wisconsin”, University of Wisconsin Sustainable Management Degree, 2018. [Online]. Available: https://sustain.wisconsin.edu/sustainability/triple-bottom-line/. [Accessed: 09- Nov- 2018].
[4]J. Porritt, “The Five Capitals”, Forum for the Future, 2018. [Online]. Available: https://www.forumforthefuture.org/the-five-capitals. [Accessed: 09- Nov- 2018].
[5]Activesustainability.com, “What is circular economy? | Sustainability for all”, Activesustainability.com, 2018. [Online]. Available: https://www.activesustainability.com/sustainable-development/what-is-circular-economy/. [Accessed: 09- Nov- 2018].
[6]QuickScore.com, “What is a Balanced Scorecard? A short and simple guide for 2018.”, QuickScore Balanced Scorecard Software, 2018. [Online]. Available: https://balancedscorecards.com/balanced-scorecard/. [Accessed: 09- Nov- 2018].
[7]M. Braungart and W. McDonough, “The Cradle to Cradle® design concept – EPEA”, EPEA, 2018. [Online]. Available: https://www.epea.com/cradle-to-cradle/. [Accessed: 09- Nov- 2018].
[8]H. Lovins, “Natural Capitalism: Path to Sustainability? – Natural Capitalism Solutions”, Natural Capitalism Solutions, 2018. [Online]. Available: https://natcapsolutions.org/natural-capitalism-path-to-sustainability/. [Accessed: 09- Nov- 2018].
[9]G. Roos, “Cadbury Reduces Water Consumption by 17 Percent – Environmental Leader”, Environmental Leader, 2009. [Online]. Available: https://www.environmentalleader.com/2009/03/cadbury-reduces-water-consumption-by-17-percent/. [Accessed: 09- Nov- 2018].
[10]F. Bashir, “Cadbury in the Environment: An exploration of Cadbury”, Academia.edu, 2018. [Online]. Available: https://www.academia.edu/7004424/Cadbury_in_the_Environment_An_exploration_of_Cadbury. [Accessed: 09- Nov- 2018].
[11]C. Fitzsimmons, “Cadbury Adds Environmentally Destructive Unhealthy Palm Oil to Its Dairy Milk Chocolate Bars”, EcoSalon, 2018. [Online]. Available: https://ecosalon.com/cadbury-adds-palm-oil-to-its-chocolate/. [Accessed: 09- Nov- 2018].
[12]Ethicalconsumer.org, “Cadbury’s Chocolate – Ethical Consumer”, Ethicalconsumer.org, 2018. [Online]. Available: https://www.ethicalconsumer.org/scoredetails.aspx?ProductId=535836. [Accessed: 09- Nov- 2018].
[13]P. John, “How Cadbury stayed true to green ideals”, birminghammail, 2018. [Online]. Available: https://www.birminghammail.co.uk/news/local-news/how-cadbury-stayed-true-to-green-63439. [Accessed: 09- Nov- 2018].
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