The Role of Search Engine Optimization in Search Marketing

Discuss about the Annotated Bibliography for Internet Marketing Strategy.

This article is elaborating about the Empirical Study of an Internet Marketing Strategy for Search Engine Optimization (Shih et al., 2013). Search engine optimization is one of the effective technological advancements that have brought lot of change in the marketing industry. The authors of this article are focusing in analyzing the impact of search engine for finding any kind of information through the internet in order to reach to some conclusion about any fact. The main purpose of this study is to develop a search engine optimization mechanism that helps enterprises in improving their ranking of websites in compared to search engine results. The organizations are searching for such an effective search engine optimization technique that will make their marketing techniques more useful to the viewers, bloggers and users of their websites.  This article is proposing such an effective search engine optimization mechanism that will provide benefit to the users of those particular organizations.

This article is elaborating about the Role of Search Engine Optimization in Search Marketing (Berman & Katona, 2013). Search marketing is one of the trending options for the business persons or organizations that are doing business over the globe and trying to attract their customers with respect to their demands and needs. The SEO provides support to the advertisers and sponsors to launch their products with the help of search engine optimization mechanism. According to the information provided in this article it is found that the quality of the search engine optimization mechanism provides the opportunity to the organizations in grabbing the customer’s attention and helps them in customer’s first choice. The authors of this article have nominated the search engine optimization technique the best one as it increases customer satisfaction. This article has presented the techniques followed by the search engine marketing processes with respect to search engine optimization technique.

This article is elaborating about the Foremost Guidelines for Achieving Higher Ranking in Search Results through Search Engine Optimization (Ur Rehman & Khan, 2013). The Search engine optimization allows the web pages to generate right type of signals that the user needs. The authors of this article stated that the core technology used for search engine optimization is to upgrade both the contents as well as associated coding with it. The optimized websites has better ranks in comparison with other web sites. In addition to this, this paper is discussing about the impact of search engine optimization and its gaps or challenges that are introduced due to the use of search engine optimization techniques by the users. According to the authors, these gaps will be helpful in optimizing the web sites for their put them into a better rank than usually they are. The authors  of this article are mainly elaborating these facts within this paper in order to analyze the impact of search engine optimization with respect to user demands.

The Foremost Guidelines for Achieving Higher Ranking in Search Results through Search Engine Optimization

This article is explaining about the Increasing libraries’ content findability on the web with search engine optimization (Onaifo & Rasmussen, 2013). In contrast with this fact, the authors of this article are elaborating about the effective design of search engine optimization in order to improve the libraries of digital content findability on the web. This aspect not only attracts the users of search engine but also it reduces the effort that the users previously have to involve into the searches for finding something or some kinds of information. The authors of this article applied analytical tools for analyzing the performance visibility of the search engine optimization process. This is one of the most effective and revolutionary concept as per the comments and arguments of the authors in this essay. According to the research of the authors, it is found that the there are some websites that provides search engine optimization option for finding something from the digital library.

This article is elaborating about the Overlapping factors in search engine optimization and web accessibility (Moreno & Martinez, 2013). The web accessibility and search engine optimization are two internally connected and related aspects. With the help of search engine optimization the web accessibility will be increased with respect to the user demands. The authors of this article have introduced these two factors that are making revolutionary changes into the web usages. The main purposes of the authors are to analyze the effectiveness of the web accessibility in terms of search engine optimization in the contemporary time. In contrast with these facts, there are various characteristics factors present among the concept of web accessibility and search engine optimization approach, all of these approaches are being elaborated in this article. These overlapping factors are helpful in noticing the increasing rate of web accessibility and search engine optimization with respect to usages of searches by the users of web services.

This article is elaborating about the Search Engine Optimization Techniques for online news articles (Giomelakis & Veglis, 2015). The authors of this article are concerned with the fact about the changes done with the help of technologies in the contemporary times. In addition to these facts, this article is providing a brief description about the consuming news contents for the ease of operations of the viewer or users with respect to the contemporary scenario.  There are chances of increase in popularity of major search engines as thy provides the visibility and high ranking facilities to the users. Search engine optimization is then considered as the effective solution to the effective and important users in order to maintain the searches as well as the findings in the web pages. Search engine optimization offers the effective and easy search operations to the users with respect to the effective solutions that are found in the web pages or web browsers. The authors of this article are elaborating these kinds of measures in order to consider and highlight the effectiveness of the search engine optimization within the web pages.

Increasing libraries’ content findability on the web with search engine optimization

This article is elaborating about the Consumer Click Behavior at a Search Engine with respect to the popularity of browsers (Kinshuk Jerath et al., 2014). This aspect measured with respect to the optimization techniques of the through the consumer click behaviour at search engine. The authors of this article discussed that there are various search engines within a web page but the popularity and optimization process in searching anything depends on the effectiveness of the search engine’s efficiency. This aspect makes the system architecture more easy and effective with respect to the demands and usages of the users. In accordance with the research done by the authors, this is found that there are variations within the searches of the users that are using the various search engines within a web page. These search engine optimization techniques and its efficiency is elaborated in this article.

This article is elaborating about the power of search engine ranking for tourist destinations (Pan, 2015). The authors of this article have the concern for effective search engine optimization process. The search engines attracts the users from various perspective and provides the effective search results to the users with respect to their demands   and needs form the web browsers. The author of this article is concerned about the click through rates for managing the effectiveness of the search engine optimization process. All of these aspects are taken into consideration in order to maintain the effectiveness within the system architecture of the tourist destination searching process. Every tourist are interested in exact results in order to maintain effectiveness. The authors considered the search engine optimization process in order to provide effectiveness towards the tourists while they are searching any specific area of interest.

This article is elaborating about the Search Engine Backed by Internet-Wide Scanning (Durumeric et al., 2015). In addition to this, the authors stated that the internet-wide scanning process has introduced the new avenues for security researches that helped the authors in solving various issues involved in search engine. The public search engine data are collected from the data server in order to maintain the databases. The authors are concerned about the negotiating about the facility backed by data collected aspects. This aspects are used in order to correct the vulnerable devices used for various searches. Search engine architecture is also concerned in this article.

This article is elaborating about the Supporting Privacy Protection in Personalized Web Search (Shou et al., 2014). The authors of this article are concerned about various search services available in the internet. Among all of these web sites and internet searches various options are compared and contrasted in order to maintain the effectiveness of the research. The authors of this article are concerned about the search engine optimization process that provides effective structuring to the users in order to utilize the search engine optimization process. Effective frameworks are also elaborated in this article in order to elaborate about the structure of the search engine optimization process.

Overlapping factors in search engine optimization and web accessibility

This article is elaborating about the evolution of 4G cellular systems with respect to LTE standards (Dahlman et al., 2013). The authors of this article are elaborating about the long term evolution advanced technology perspectives within the technically advanced era. These aspects have great impact on the effective structure of search engine optimization process. The advanced technologies are helpful in solving various aspects that are helpful in providing the optimized search engine options to the users. The authors of this article are explaining the impact of 4G and 3G within the search engine optimization process for making the sites more effective and advanced with respect to the effective structuring of web sites.

This article is elaborating about the Engine Optimization Techniques to get High Score in SERP’s Using Recommended Guidelines (Ul Mustafa et al., 2015). The author of this article is concerned about the marketing disciplines concerned with the search engine optimization process involved within the system architecture of the web searches. The authors of this article also concerned about the On-Page SEO a strategy which helps the users in finding the effective things through the web searches. The authors are presenting an effective research perspective that will be helping the users and followers in understanding the effectiveness of the search engine optimization process. In addition to this, SEO has become the effective element for managing the searches within the web pages.

There are some bold and coloured texts identified in the assignment but most of these are captured in the heading and name of the articles.

Yes there are words that consist of more than three words in the assignment as this. These words are not quotation but these are the article names and heading of the reviews.

No there is no direct quotation that took more than 10% of the essay.

Yes there are bold coloured texts that are matching with the originality report of the assignment as these are captured in the part of headings and article name part.

There are some short strings that are matching with the similarity report as these are captured in the part of headings and article names and some of the texts.

The sources are well paraphrases but there are some technical terms involved within the essay.

References

Berman, R., & Katona, Z. (2013). The role of search engine optimization in search marketing. Marketing Science, 32(4), 644-651. [Online: https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0783]

Dahlman, E., Parkvall, S., & Skold, J. (2013). 4G: LTE/LTE-advanced for mobile broadband. Academic press.

Durumeric, Z., Adrian, D., Mirian, A., Bailey, M., & Halderman, J. A. (2015, October). A search engine backed by Internet-wide scanning. In Proceedings of the 22nd ACM SIGSAC Conference on Computer and Communications Security (pp. 542-553). ACM. [Online: https://dl.acm.org/citation.cfm?id=2813703]

Giomelakis, D. & Veglis, A. (2015). Employing Search Engine Optimization Techniques in Online News Articles. Studies In Media And Communication, 3(1). doi:10.11114/smc.v3i1.683. [Online: https://www.redfame.com/journal/index.php/smc/article/view/683]

Kinshuk Jerath, Liye Ma, and Young-Hoon Park (2014) Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity. Journal of Marketing Research: August 2014, Vol. 51, No. 4, pp. 480-486.[Online:  https://journals.ama.org/doi/abs/10.1509/jmr.13.0099?code=amma-site]

Moreno, L., & Martinez, P. (2013). Overlapping factors in search engine optimization and web accessibility. Online Information Review, 37(4), 564-580. [Online: https://www.emeraldinsight.com/doi/abs/10.1108/OIR-04-2012-0063]

Onaifo, D., & Rasmussen, D. (2013). Increasing libraries’ content findability on the web with search engine optimization. Library Hi Tech, 31(1), 87-108. [Online: https://www.emeraldinsight.com/doi/abs/10.1108/07378831311303958]

Pan, B. (2015). The power of search engine ranking for tourist destinations. Tourism Management, 47, 79-87. [Online: https://www.sciencedirect.com/science/article/pii/S0261517714001678]

Shih, B. Y., Chen, C. Y., & Chen, Z. S. (2013). An empirical study of an internet marketing strategy for search engine optimization. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(6), 528-540. [Online: https://onlinelibrary.wiley.com/doi/10.1002/hfm.20348/full]

Shou, L., Bai, H., Chen, K., & Chen, G. (2014). Supporting privacy protection in personalized web search. IEEE transactions on knowledge and data engineering, 26(2), 453-467. [Online: https://ieeexplore.ieee.org/abstract/document/6329891/?reload=true]

Ul Mustafa, R., Nawaz, M. S., & Lali, M. I. (2015). Search engine optimization techniques to get high score in SERP’s using recommended guidelines. Science International, 26(6), 5079-5086.

Ur Rehman, K., & Khan, M. A. (2013). The foremost guidelines for achieving higher ranking in search results through Search Engine Optimization. International Journal of Advanced Science and Technology, 52, 101-110. [Online: https://pdfs.semanticscholar.org/88e5/38c45110e6efe362a508f9fe37749858bc98.pdf]