The purpose of the report is to enlighten the reader with the information about the issued by a well renowned company present in the retail market of New Zealand. The report details the information about the Progressive Enterprises, grocer chain that is subsidiary of Woolworths in the market of New Zealand. Woolworths New Zealand is the second largest grocery company present in the market of New Zealand. The company earned a revenue of NZ $ 6.2 billion in the year 2018. The supermarket industry of New Zealand works in duopoly market structure that is ruled by Foodsuffs along with Woolworths in the environment. The company has 184 supermarket stores, 40 convenience stores and 30 quality stores in the market of New Zealand. The company also operates online grocery store in the name of Countdown in the environment. The market of Woolworths NZ is decreasing due to high degree of competition the market. The organization is struggling to maintain their level of market share in New Zealand against Foodstuffs. Below mentioned report, highlight the reader with the details of the rivalry issue faced by the company Woolworths NZ and elaboration of several theories in respect to the given case. The role of manager in the dynamic business environment of Woolworths is also discussed in the report. The manager of an organization is a person who leads the business in times of difficulty and helps the organization to succeed as well. The dynamic role of Woolworths manager in solving the NZ issue is discussed below:
Woolworths is a strong organization therefore, it has several strengths in the market of New Zealand. The company has several weaknesses in the environment that increases their difficulty to attain sales in target market. More details about the potential strengths and weaknesses of Woolworths New Zealand are discussed below:
Strengths
Weakness
System theory of management is one of the most dominant theories present in the environment that focuses on the approaches to interact with the internal and external environment using inputs and outputs. This type of theory helps the organization to open up with the environment and attain efficiency in it by using all the available resources. The focus of this type of theory is laid on the concept that initially the firm should understand the environment and the system in which they are working. A system is a set of distinct parts that works together to create a whole complex thing for the business (Morgeson, Mitchell, & Liu, 2015). A system for a business can be either closed or open; the environment does not affect a closed system whereas an open system is affected by all the attributes present in the environment. According to the system approach, the environment keeps on evolving and emerging on the basis of several attributes. Further, this theory also states that arrangement of and relationship between the parts that connect the pieces into a whole work is crucial (Rutherford, & Meier, 2015).
Mutual interaction is the key that focuses on the structure and functions of the system. Presence of mutual interaction in an organization on the basis of business structure can easily help them to evolve and attain profitability as well. The systems of an organization are directed towards the goal and initiate feedback in the environment. Each and every part of the system is interdependent and all these parts should work together to help the organization attain their maximum level of benefits in the environment. This theory assumes that the organization in the business environment grow due to collective work and efforts of the employees. Mutual relationship is the key in making the organization successful in the business environment (Joyce, & Paquin, 2016).
Business model canvas is a strategic management model that helps the business in quickly analyse the business functions and circulate effectiveness in the environment. There are several aspects explained in the business model canvas of an organization, these aspects are partners, key activities, value proposition, customers relationships, customer segments, key resources, channels, cost structure and revenue stream. This model helps the organization in filling out all the important details of the business so as to analyse the weak areas or the areas where there is scope of improvement (Dudin, et. al., 2015).
This canvas helps the business to create connections between different departments so as to drive effectiveness for the customers of the company. This model helps in analysing that what kind of customer decisions influence the organization and how they make use of such information in their business. The canvas has several segments under which all are equally important and give crucial information about the company and its practices. The canvas helps in solving the business problems and analysing the resource that are unused and hold the capacity to improve the conditions of the business. The business should make use of these theories and models to improvise the position of Woolworths in New Zealand (Antikainen, & Valkokari, 2016).
Management refers to the process of doing the things right in the environment and leadership is the process of doing the right thing. Therefore, it emerges as the responsibility of the leader to do the right thing in the environment and at the same time make the employees perform right actions as well. Woolworths in the current environment of New Zealand is facing struggle in succeeding its market share because of the duopoly market structure (Matthews, Carsten, Ayers, & Menachemi, 2018). The company Foodstuffs is emerging in the market and is using new opportunities to increase the profitability of the business. Therefore, it is important for the leader of the company to initiate actions that help them to succeed and maintain growth and profitability in such strict competitive environment as well. The initial role of manager in the dynamic business environment is to plan the future actions while forecasting the demand in such a way that growth is attain and opportunities are availed by the organization. It is the role of the manager to plan the actions in such a way that the business efficiently makes use of all the available resources in the environment (Reina, Rogers, Peterson, Byron, & Hom, 2018).
Secondly, it is the role of the manager to organize each and every action in such a way that no employee feel burden of work and the manager makes all of them to perform their duties effectively. Thirdly, it is the role of the manager in dynamic business environment to lead and control the ineffective activities from happening. The leader of Woolworths need to delegate authority and responsibility in the environment so that the employees can work effectively, further, they are need to manage the actions in such a way that there is presence of no wastage of resources and energies of the employees. It is important for the leader of Woolworths New Zealand to control the actions of the employees so that they can stick to the business objectives and perform only those actions that upgrade the level of profitability of the company in NZ environment (Chiu, Balkundi, & Weinberg, 2017).
Conclusion
Thus, in the limelight of above mentioned events, the fact should be noted that the report highlighted information about the company Woolworths and the struggle faced by the organization while working in the market of New Zealand. The company works in the duopoly market structure that shows high degree of competition in the business environment. The company is constantly facing this struggle to settle in the environment of New Zealand because of tough competition and the organization has started to lose its position. Therefore, it was time for the organization to initiate actions and management strategies that can help them to implement growth in the business environment. Application of management concept and strategies would help the organization effectively make use of strategies to succeed in NZ environment and initiate competitiveness as well. Application of system theory will help the organization accurately make use of all the resources and introduce it in the system to increase its competitiveness in the environment. While the application of business model canvas for Woolworths would help the organization to relate all the functions of the company and increase the efficiency by using them effectively. Thus, with the help of below mentioned recommendations, Woolworths should aim to eliminate issues in the business environment.
Below mentioned are the recommendations for the company Woolworths that the leader should use to succeed in the dynamic environment of NZ:
References
Antikainen, M., & Valkokari, K. (2016). A framework for sustainable circular business model innovation. Technology Innovation Management Review, 6(7).
Bailey, J., Price, R., Pyman, A., & Parker, J. (2015). Union power in retail: Contrasting cases in Australia and New Zealand. New Zealand Journal of Employment Relations, 40(1), 1.
Chen, E., Flint, S., Perry, P., Perry, M., & Lau, R. (2015). Implementation of non-regulatory food safety management schemes in New Zealand: a survey of the food and beverage industry. Food control, 47, 569-576.
Chiu, C. Y. C., Balkundi, P., & Weinberg, F. J. (2017). When managers become leaders: The role of manager network centralities, social power, and followers’ perception of leadership. The Leadership Quarterly, 28(2), 334-348.
Dudin, M. N., Lyasnikov, N. V. E., Leont’eva, L. S., Reshetov, K. J. E., & Sidorenko, V. N. (2015). Business model canvas as a basis for the competitive advantage of enterprise structures in the industrial agriculture. Biosciences Biotechnology Research Asia, 12(1), 887-894.
Humayun, S. H. (2016). Merchandising operation of Woolworths Global Sourcing.
Jones, G., & Mowatt, S. (2016). National image as a competitive disadvantage: the case of the New Zealand organic food industry. Business History, 58(8), 1262-1288.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Luiten, C. M., Steenhuis, I. H., Eyles, H., Mhurchu, C. N., & Waterlander, W. E. (2016). Ultra-processed foods have the worst nutrient profile, yet they are the most available packaged products in a sample of New Zealand supermarkets. Public health nutrition, 19(3), 530-538.
Matthews, M., Carsten, M. K., Ayers, D. J., & Menachemi, N. (2018). Determinants of turnover among low wage earners in long term care: the role of manager-employee relationships. Geriatric Nursing, 39(4), 407-413.
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Rutherford, A., & Meier, K. J. (2015). Managerial Goals in a Performance?Driven System: Theory and Empirical Tests in Higher Education. Public Administration, 93(1), 17-33.
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