Analysis of the organisational change and development of a travel and tourism organisation.
The travels and tourism company offers a holiday plan to its customers. The tourism companies help to guide the customers in making their holidays memorable. The organizations offer many options to the customers those who want to go for holidays. In this context, we will discuss the My Travel group and the factors that forced the organization to make changes in the organization and also development for the changes efforts.
My Travel Group started its business under the brand of Air tours in 1972, and the owner of the group was David Crossland. In the year, the 1980s the organization starts its own holiday’s package system with its airline. The organization also won the award in the year 1990 as a tour operator. My travel group is the United Kingdom-based Travel Company. There are various brands that include in My Travel Group like; Escapades, Aspro, Direct Holiday, etc. My Travel Group also includes in-house airline. The company doing its business with 700 shops around the world and also has around 30 aircraft, the numbers of customer for My Travel Group is around 5.6 million, and the company also owns 80 hotels and resorts.
Some of the Awards won by the group are:
The customers those want tour operator can contact with My Travel Group for the guidance for holiday plan. The organization provides its services to the worlds. It is very important for the tourism organization to satisfy its customer by providing the best quality of information regarding the holiday plan. My Travel Group also takes information from the different website and selects those destinations that are suitable for the customers, or the customers can select the destination, and My Travel Group can guide them to selected destination.
Travels and Tourism are the most popular business in the world and it also supports the economic system of the country. Here we will discuss the organizational change in travel and tourism. The change is the ongoing process of the organization to improve its business, so in order to make the change process in the travels and tourism business, the organization need to understand the change process (Dillimono and Dickinson, 2014). The Change process may be in the form of structure change of the organization, tools and techniques that used in the business process or diversity in a workplace, the change in the operational methods of the organization. The travels and tourism organization can adapt the change process in the organization for the development. The organization first analyzes the effect of changes that may arise from the change process (Maximiliano, 2013). The travels and tourism organization can make changes for the deduction of the cost of a company, or for stopping the employee’s turnover. When the travels and tourism organization feels that there is a performance gap, and the customers of the organization are satisfied with service providing facilities, then the organization may go for the organizational change (Gustafson, 2012).
The organizational change also includes the change in the structure of the organization, changes in the business strategies. Suppose the travels and tourism organization are providing their services to the selected country and for this, the organization is losing their customers. In this situation, the travel and tourism organization may go for the change, by expanding their services to the other country as well, so that they can increase their customers. The travels and tourism organization can also include some better holiday destination to attract the customers (Morosan, 2015).
It is also seen that, now a day’s there are many travels and tourism organization in the market giving competition to each other, so the organizational change also gain the competitive advantage. The travels and tourism organization need to understand the needs of the customers and accordingly, they need to make the change process in the organization.
There are three stages in the organizational change; they are establishing the need, implementation of change and proper monitoring (Maumbe, 2014). At first, it is important to establish the need for change, the top management of the organization should calculate that where the organization wants to be in the future and what are the possibilities to reach there in the future. After establishing the need for change, the top management should implement the change process and need to communicate it to the employees of the organization. If the employees fail to understand the change process, then it may create difficulties for the organization to implement the change process. Implementing of change process may include workforce diversity, which means put the right worker to the right job. This will help the travels and tourism organization to work in an organized or systematic way, which will lead to the success. In the time of implementing the change process the top level management should monitor the works done by the employees of the organization; it will reduce the issues that may arise during the change process. The proper monitoring can also help the organization to make the suitable adjustment in the change process (Lather, Garg and Vikas, 2015).
The travels and tourism organizational change may take the long time for the whole process, as they provide their services to the world, so they have to do lots of changes for the whole process.
There may be several factors that can force the travel and tourism organization to make the changes in the organization. The factors are:
It is important for the managers or the leaders of travel and tourism to monitor the change process for the development of the organization. The communication will play the great role in the change process, as by maintain the proper communication leader can make the employees understand about the whole change process (Nunkoo, 2015). The continuous effort to the successful change process will lead the development of the organization. The Change process may be in the form of structure change of the organization, tools and techniques that used in the business process or diversity in a work place, the change in the operational methods of the organization. The travels and tourism organization can adapt the change process in the organization for the development. The organization first analyzes the effect of changes that may arise from the change process.
The organizational change also includes the change in the structure of an organization, changes in the business strategies. Suppose the travels and tourism organization are providing their services to the selected country and for this, the organization is losing their customers. In this situation, the travel and tourism organization may go for the change, by expanding their services to the other country as well, so that they can increase their customers. The travels and tourism organization can also include some better holiday destination to attract the customers (Matos Marques Simoes and Esposito, 2014).
The organization needs to make the changes to improve the organizational performance. Organizational change may not create great impact if the change is done just for the name sake. It is important to make the changes to improve the performance level of the organization so that the organization can develop in the future. The performance level of the organization creates a great impact on the development of the organization.
The change management is also the important factor for the development of the organization. The leaders and the managers should apply the change management process during the time of change so that the organizational change ends with the development of the organization. For the general location it is possible for the tourism business to use primary transportation, this will help the tourism business to maintain and reduce their overall cost (Gustafson, 2012).
References
Dadallage, J. (2015). Experiencing Organisational and Personal Change Management for Continuous Organisational Effectiveness. Sri Lanka J. Dev. Admin., 5(0), p.27.
Dillimono, H. and Dickinson, J. (2014). Travel, tourism, climate change, and behavioral change: travelers’ perspectives from a developing country, Nigeria. Journal of Sustainable Tourism, 23(3), pp.437-454.
Gustafson, P. (2012). Managing business travel: Developments and dilemmas in corporate travel management. Tourism Management, 33(2), pp.276-284.
Horolets, A. (2014). Couchsurfing cosmopolitanisms: can tourism make a better world?. Journal of Tourism and Cultural Change, pp.1-3.
Huang, L. and Chuang, C. (2013). The development of an optimal multiple channel strategy model for travel agencies’ tourism business excellence. Journal of Travel & Tourism Marketing, 30(7), pp.732-753.
Kah, J. and Lee, S. (2014). Beyond Adoption of Travel Technology: Its Application to Unplanned Travel Behaviors. Journal of Travel & Tourism Marketing, 31(6), pp.667-680.
Korstanje, M. (2014). Tourism and climate change: impacts, adaptation and mitigation. Journal of Tourism and Cultural Change, pp.1-3.
Lather, A., Garg, S. and Vikas, S. (2015). Identifying training problems of travel agency employees across India using structured equation modelling. IJICBM, 10(4), p.409.
Lin, S. and Fu, H. (2012). Uncovering Critical Success Factors for Business-to-Customer Electronic Commerce in Travel Agencies. Journal of Travel & Tourism Marketing, 29(6), pp.566-584.
Matos Marques Simoes, P. and Esposito, M. (2014). Improving change management: how communication nature influences resistance to change. Journal of Mgmt Development, 33(4), pp.324-341.
Maumbe, K. (2014). Teaching and Learning in Recreation and Tourism: A Comparison of Three Instructional Methods. Journal of Teaching in Travel & Tourism, 14(4), pp.365-385.
Maximiliano, K. (2013). Overbooked: the exploding business of travel & tourism. Anatolia, 25(1), pp.153-154.
Morosan, C. (2015). Understanding the Benefit of Purchasing Ancillary Air Travel Services Via Mobile Phones. Journal of Travel & Tourism Marketing, 32(3), pp.227-240.
Nunkoo, R. (2015). Tourism development and trust in local government. Tourism Management, 46, pp.623-634.
Trudeau Poskas, D. and Messer, C. (2015). Investigating Leadership Applications in Tourism: A Case Study of Leadership in Community Tourism. Journal of Teaching in Travel & Tourism, 15(2), pp.186-198.
Wong, I. and Li, X. (2015). Destination Services and Travel Experience in the Gaming Mecca: the Moderating Role of Gambling as a Travel Purpose Among Chinese Tourists. Journal of Travel & Tourism Marketing, 32(1-2), pp.80-99.
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