Tourism’s Role in the Australian Economy

The project is all about the travel and tourism of the country Australia; it has got wide diversification which attracts the tourists and traveller from all over the world. Tourism in Australia plays the important role related to the Australian economy(Holloway and Humphreys, 2016). Travel and tourism are used for business and recreational purpose all over the world not only in Australia but also in many other countries throughout the world. Tourists can be defined as the group of people who travels to a particular places other than his home place and stays there for 24hours or more in order of doing any business purpose or spent his leisure time in that particular place, or may be for some other different reasons by the WTO (World Tourism Organisation). It is also to be known as the affair of the human life. It has also got different types of dimensions, and it has the important role in the socio-economic conditions of the country. In recent years tourism has a large growth all over the world, especially in Australia. 700 million people all over the world travel and over the past few years travel and tourism have become the largest business organisation in the world and have earned the vast amount of revenues and averaging 7 percent of the annual growth.

As mentioned earlier Australia has its glory, and wide diversification, a country with high cultural aspects are also interlinked with the development of travel and tourism of the country. It has got some great art and culture which the vast, huge number of tourists from different parts of the world. It also has got some famous destinations like the Brisbane, coastal cities of Sydney and Melbourne. It has also got some more other attractive locations for the tourists includes the Gold Coast, Sydney Harbour Bridge, Fraser Island, Blue Mountains, Australian Alps, Kakadu, Kangaroo Island, Queensland and it also have got the world’s largest reef the Great Barrier Reef. There are some other popular locations Tasmanian wilderness, Byron Bay, Red Centre, Melbourne Cricket Ground, Uluru and Australia outback(Kozak and Kozak, 2015). Australia also has got its beautiful wildlife which is another important point from where it attracts the huge number of tourists from all over the world. In the last financial 201516, it has represented 5% 0f the Australia’s Gross Domestic Product (GDP) and contributes A$ 52.7 billion to the national income of the country. Tourism has a significant value in the in the tourism industry representing 77% of the all over of the direct travel.In the year of 2016, there were 8million of tourists who have arrived in Australia from different parts of the world. It has given employment to more and more people in recent years almost 5, 40,000 people from Australia (Yasothornsrikul and Bowen, 2013).

1. Tourists are generating region- It has got some great art and culture which the vast, huge number of tourists from different parts of the world. It also has got some popular destinations like the Brisbane, coastal cities of Sydney and Melbourne.it also depends on the tourists where they could afford or likes to visit. Accordingly, the tourists will get different scopes to move around in the various locations of the country(Footman et al., 2014).
2. Departing visitors- From the year December 2016, 34.5 million people across all over the world crossed the Australian boundaries, and this also went on crossing the total number of Australia population and its almost 1.9 crossing per persons. Nearly a decade ago the figure was 1 million (Short and Farmer, 2012).
3. Tourists’ destination region- It have got some famous destinations like the Brisbane, coastal cities of Sydney and Melbourne. It has also got some more other attractive locations for the tourists includes the Gold Coast, Sydney Harbour Bridge, Fraser Island, Blue Mountains, Australian Alps, Kakadu, Kangaroo Island, Queensland and it also have got the world’s largest reef the Great Barrier Reef. There are some other familiar locations Tasmanian wilderness, Byron Bay, Red Centre, Melbourne Cricket Ground, Uluru and Australia outback(Backman, 2000) .
4. Returning tourists- it mainly says that the tourists who all are visiting Australia, its responsibility for the tourism company to guide with proper instructions and bring them back safely their home. They should provide adequate service to those tourists, so that gets satisfied with their tours (Smith and Puczko?, 2010).
5. Transit regions- In case any problem arises there is safety provided for the visitors from the tourism company they have got many alternative ways of transportation if there are any natural calamities or any other trouble security measures will be taken from the travel company.

Popular Tourist Destinations in Australia

Stakeholders can be defined as the institution or a group of persons who organised to performs a business (Phillips and Freeman, 2011).

The actions, objectives or the policies of the system can be affected, or they can change in seek of the organisational growth.

The stakeholders of a company is a whole of a company without organisations is unable to run its functions, and they are consumers, suppliers, creditors, employees, shareholders, etc.

Consumers- They are mainly known to be as the external shareholders of the company. They are the central part of the business without them a business transaction is incomplete in short we can say that company couldn’t be run without them.

Creditors- They are mainly known to be as a stakeholder who performs in the business activities external they don’t have to interfere in the internal affairs of the institution (Strindberg, 2014).

Employees- They also play a significant role in the business activities, and they are very much influential. It is so as the organisation depends on their capability and efficiency of work.

Suppliers- each stakeholder plays a major role in the business and suppliers are also one of them. They provide valuable goods and commodities required for the functioning of the firm.

Owners- they are the main head of the business they control the internal affairs of the company. They keep the maximum part or profit with themselves as they run the business.

Market segmentation is a type of procedure of segmenting a business market or a large number of customers. Marketers or the top management of the travels and Tourism Company divides or segments a large homogeneous marketplace into identifiable divisions having same demands, wants, needs or characteristics (Schiffer, 2011). The main objective of the market segmentation is to decorate or design the marketing mix of the specific business as the business can attend its goals and objectives successfully. Marketing mix helps to the Travels and Tourism Company of Queensland to understand the various factors like place, people, price, promotion, etc. which are most important for the business. It helps the tours and travels companies to recognise the likes and dislikes of their customers for whom they serve. If the company wants to target the whole mass market, the organisation cannot survive through that kind of marketing strategy. The significance of the market segmentation is to allow the business of travels and Tourism Company in Queensland to accurately reach the customers with particular wants and needs. The accessible market segmentation can be targeted via relevant publications or emails (The small business financial resource guide, 2007).  

Stakeholders in a Tourism Company

The global market segmentation is depended on some target markets such as demographic, behavioural, geographical differences and psychographic segmentation.  

Demographic segmentation: in this part, the company designs its target market according to race, age, gender, religion, education, income, ethnicity, etc.

Behavioural segmentation: in this part, the tours and travels company in Queensland has to keep in mind the behaviour of a large number of customers for whom they will provide service at the time of travelling.    

The organisation of the tours and travels company should keep in their mind all types of market segmentation especially demographic, behavioural, geographical and psychographic market segmentation to set their target market effectively.

Potentiality of operationalizing the organisational plan:

• The staffs of the tours and travels agency know what kind of products they are selling to their consumers. The travel agency of Queensland can aid the consumers of the company to make them the correct decision for the specific trip. Agents of the company provide value to the consumers of the organisation (Shaw and Williams, 2004).
• The travel and tourism company of Queensland knows the process in which way they can carry forward their business effectively. It is the most important strength for the organisation. The organisation knows about the tourist’s spot and destination very well as it is related to their business. They have to know about all the important tourist’s places from the beginning of the business as they can serve their customers properly by taking them to those places.  How the organisation decorates or design their planning, how they arrange their trips according to the customer’s choice (A guide to marketing your Nova Scotia tourism business, 2006).The organisation always tries to choose some vacations in which the customers or the tourists can go to the trips easily.  
• The tours and travels agencies have contact with the various transportation system. It is one of their effective strength to carry forward their tours and travels business. The tours and travel organisation of Queensland can deal with different service providers to serve their consumers successfully (How limiting international visitor visas hurts small tourism business, 2002). The company arranges all types of activities related to the travelling business which helps to gain their goals and objectives for their business purpose (Lavery, 2002).  

Threats of operationalizing the organisational plan:

Natural disaster: the company has many threats as they have many strengths or potential power in case of their business. The tours and travels company in Queensland has to face many difficulties to carry forward their business in the competitive market. Sometimes, the company face some natural calamity when they set out for their trip. Then the organisation cannot do anything for their customers. In this case, they have to be the concern and careful for the safety of their customers. The main target of the organisation should be to return their customers to their home safely.  

Terrorist attack: sometimes, the travel agency can face some terrorist attacks nowadays. It is very dangerous for the tourists also. They face their life risks in front of the terrorists. The tourism agency has to face problems in this type of circumstances. Then all of the tourists and the staffs of the travel agency both are become sufferer and helpless in front of them (Newsome, Dowling and Moore, 2005).

Conclusions

This report is mainly prepared for the tours and travel of Australia; it has been discussed above that tourism has become the world’s largest industry with the highest number of contribution to the national income of a country and a huge number of employment. It is said in the above project that Australia has got some beautiful locations of the world which attract the tourists from all over the world to Australia. It has got some beautiful destinations for the tourists and the travellers of many other countries of the world. Tourism Company gives facilities to the tourists with many attractive offers so that a large number of tourists visits different takes the help of the tourism company. It is also mentioned in the report that Australia marks one the highest position in the tourism industry of the world. As the population of Australia has increased in recent years, it has the vast outcome in the tourism sector of the country. Proper planning and programming have progressed its orientation towards the sector widely. According to previous years records, this growth and development will have the good effect in the coming few years, and that will also help to increase the socio-economic conditions of Australia.

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