UMW Video Changing Behaviors Discussion


How to motivate yourself to change your behavior, TEDx Cambridge, Dr. Tali Sharot (16:48 min)

Click on the link below to watch the video. If the URL doesn’t work, open YouTube and search for the title. Click on the ‘closed caption’ [cc] or ‘subtitle languages’ to select subtitles.

Watch the video and provide specific,thorough and well-developed answers to the questions below:

Introducing new products and new uses for existing products involves behavioral change in our customers or consumers.
1- Explain the general concepts learned from this video.
2- Detail the three principles the speaker says drive the mind and behavior.
3- Describe how would this video help us as we develop our marketing strategies that require changes in our customers’ behaviors. Provide examples of a product and marketing strategy.