I’m stuck on a Marketing question and need an explanation.

Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. 

  response to each of the following questions:

1. Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
2. Write a position statement for yourself to convince your favorite company to hire you.