MRKT 3001 Walden University Sustainability and Social Responsibility Paper


Both parties have an initial meeting to discuss the nonprofit organization’s needs and goals. After that initial discussion, your boss at XYZ, Michael Johnson, determines that there are three main ideas that ForChange needs to focus on: digital marketing, sustainability and social responsibility, and program evaluation. Michael feels that the client should have a further understanding of these topics before he can move forward with them to implement a formal plan, so he asks you to draft a three-part report to address these ideas. Michael provides you with the questions to answer and a template to fill out the report. Your task is to complete the report and present it back to Michael so that he can review and send it to the client.

To prepare for this Assignment:

Review this week’s Learning Resources and consider the work you did in Week 5 on Part 1 of this report.

Review the CDC Health Communities Program link in the Assignment description, if needed, for additional background information.

Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.

By Day 7

Submit Part 2 and Part 3 of your report. The report is based on the following criteria:  

Part 2: Sustainability and Social Responsibility

Given ForChange’s mission to support healthy families, healthy communities, and a healthy world, suggest a minimum of two socially responsible marketing strategies for the organization. How might the organization ensure that its message is carried out in alignment with those goals? (150–225 words, 2–3 paragraphs)

Explain why a focus on ethical marketing practices can not only help the organization succeed (and grow) but also bring about sustainable positive social change. (75–150 words, 1–2 paragraphs)

Part 3: Program Evaluation

What are three key performance indicators (KPIs) ForChange can use to measure the online marketing launch and three KPIs for the sustainability and social responsibility launch? Explain why each KPI would be appropriate, given ForChange’s mission. Be sure to include both financial and nonfinancial measures. (150–225 words, 2–3 paragraphs)

What steps are involved in the process of evaluating marketing performance? Outline control and evaluation steps for each key performance indicator you identified. (150–225 words, 2–3 paragraphs)