MKT 312 Strayer University Week 9 Marketing Discussion

Description

“Slightly Exaggerated” Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

  • Go to the Federal Trade Commission Website located at http://www.ftc.gov/. Search for Deceptive Advertising. At Results, go to the “More” tab on the top blue bar and from that drop down menu chooseCase.Select a recent case involving deceptive advertising. 1) Read the Press Release; 2) Watch the video exhibit (if available); 3) Read the Complaint; 4) Read the Decision and Order.
  • From the FTC case you have selected, analyze the key elements of the case, including the deceptive practice in which the company was engaged, the final decision, and the penalty assessed against the company.
  • Generate at least two (2) recommendations for how the company involved in the case could have avoided deceptive advertising, including safeguards that should have been in place to prevent the deceptive advertising in question.