MKT 312 Strayer Univeristy Week 7 Social Media Power Users Discussion

Question Description

I’m studying and need help with a Marketing question to help me learn.

“Social Media Power Users”  Please respond to the following:

  • Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?
  • Find an example from the last year in which a brand made a business decision based on social media chatter. Do you believe they should have made the decision they did? Why or why not?
  • A small percentage of consumers makes almost all comments all social media. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?