I don’t know how to handle this Marketing question and need guidance.

“Social Media in Action”  Please respond to the following:

• Read the article “What retailers can learn from REI’s marketing success”
• Next evaluate REI’s approach to social media, focusing on the key elements of the company’s social media strategy and how this strategy ties into the company’s overall marketing strategy. Assess the effectiveness of REI’s social media strategy and discuss possible ways the company could expand on this social media campaign in the future.