Innovation Management Stonyfield Yoghurt Questions

Question Description

I’m trying to study for my Management course and I need some help to understand this question.

Listen to the How I Built This –Stonyfield podcast and answer the following questions within 200 words.

  1. Was Stonyfield yogurt sustaining or disruptive product? explain
  2. Who were their customers and competitors during the early years?
  3. What were some of the financial challenges? how much money did they borrow alltogether?
  4. Would it make sense to sell the company after putting this much effort growing it? how did the owners explain their reasoning?