Discuss about the Allen Gardiner and Patagonian Mission.
E-Learning encompasses the use of technology to deliver training programs to employees. This can include using the internet, simulations, electronic support systems or even virtual reality activities. E-learning is a newly developed method of training that replaces more traditional methods such as classroom based theory, case studies or on the job training which can be time consuming and costly.
Australian born outdoor clothing and equipment manufacturer, Patagonia is one example of many who use E-learning methods to provide training for employees. Patagonia started as a small business out of Victoria building hiking gear and has since grown to be a popular brand that produces equipment for any sport that connect us to nature such as hiking, snowboarding and surfing. Their products are available online and in specialty retailers throughout Australia, North America, Europe and Japan.
The brand’s reputation remains strong thanks to their high quality products and their dedication to environmental awareness. The business stand by their values by ensuring that their by-products and buildings embrace their environmental a nd social responsibilities by minimising their impact on the environment. Patagonia’s main manufacturing centres include:
Energy-efficient lighting systems Solar tracking mirrors on the roof to reflect light to the work floors Recycled materials used to build the centre and, Sustainably harvested wood Their products aim to use to least amount of harm to the environment by: Using recycled materials in as many products as possible and, Uses only organically grown cotton in their clothing.
In addition to this, they also donate 1% of their sales to environmental organisations. Patagonia’s culture and values attract employees who live a healthy and active lifestyle. By attracting employees who were originally customers with a passion for their products, Patagonia is able to enthusiastically provide 45 hours of training each year to each employee. Their aim is to keep their staff learning and engaged, even if the training itself does not relate to their current job.
Patagonia use an online training library called Lynda.com to offer a wide selection of training courses in easy-to-learn video format. Courses available include topics such as software development, design, business and photography. The main benefit for Patagonia is that E-learning allows the company to significantly reduce their carbon footprint opposed to traditional training methods.
A key training challenge faced at Patagonia was to scale training to a diverse and dispersed workforce (Cdn.lynda.com, 2018). A mentioned by Carly, ‘Patagonia employees around the world, have a shared value – including the love for outdoors, a passion for quality, and desire to protect the environment’. In 2008, patagonia purchased several licenses for LyndaPro, giving employees access to lynda.com and countless instructional videos to assist employees to learn programs such as Adobe® Illustrator®, Microsoft® Excel®, and other software, creative, and business skills. As the employee diversity grew within the organisation, more scalable training solutions were required. In 2012, the organisation purchased LyndaEnterprise allowing all employees access to lynda.com simultaneously (Cdn.lynda.com, 2018).
Patagonia Training Manager, Anthony Garcia stated that longtime employees needed the training as they didn’t start-out with the computer skills of new workers, who have never know life without them and are comfortable with online-training. Garcia also noted that as employees complete various courses, lynda.com records this data to increasingly measure ongoing return on investment (ROI) of the service (Cdn.lynda.com, 2018).
Some of the key strengths of Patagonia’s use of training resources of lynda.com include the website’s easy to use design, which has training for every function, at all levels, offering hundreds of soft skill courses in multiple languages, furthering employee learning through data-driven curation of elaborative video content, accessible anytime, anywhere or both Microsoft, and IOS. This assists Patagonia to develop managers and leaders, keep employees productive, upskill entire workforce, and accelerate career development (Learning.linkedin.com. 2018).
Patagonia and Lynda.com also have a partnership with LinkedIn to filter potential candidates who undertake widely courses that indicate a potential employee/culture fit. This benefits the recruitment and onboarding department as finding the most suitable candidate can be a costly and time-consuming process.
The weaknesses of the utilisation of Lynda.com may include the reduced benefit to individuals whom prefer face-to-face teaching and therefore suffer from the lack of person-to-person interaction. As the training is an E-learning program, there is a heavy reliance on internet connection, this means that due to unforeseen technical complications, services may not be accessible. Another weakness is the generational barriers, Garcia hopes to address this by increasing acceptance of technology and e-learning integrated in day-to-day operations and by providing support to older employees to upskill and close skill gaps (Cdn.lynda.com, 2018). Lastly, the content can have a variation in video content/quality due to different trainers, difficulty levels, purposes etc. and so it may be appropriate for managers to pre-screen courses before recommending to employees (Learning.linkedin.com. 2018).
Strengths |
Weaknesses |
|
Lynda.com |
WHAT: Easy to use design Elaborative video content Accessible anytime, anywhere Data-driven curation Training for every function, at all levels Hundreds of soft skill courses Multiple languages available WHY: Develop managers and leaders Keep employees productive Upskill entire workforce Accelerate career development HOW: LinkedIn Partnership Employees can develop a portfolio of completed courses – ROI measure |
Lack of person-to-person interaction Reliant on internet connection Generational barriers Variation in video content/quality |
How do Patagonia’s practices contribute to creating a positive climate for learning and transfer of training?
According to the case study the main vision of Patagonia is to create a message of hope for the society through the process of creating product values, which does not affect that the environment in the process through negative means as well as is restorative at the same time (Ottman, 2017). It is one of the best examples of the companies that are proactive in nature along with high integrity and lots of passion in its approach to society as well as the environment that they make use for the development of their product. The vision of Patagonia has also won the hearts of its employees that are passionate regarding environment related issues as well as the success of the company’s business strategy (Chandler & Werther, 2013). The main strength of the company lies on its quality of employees that it hires. These employees bring in passion to the job. The transfer of learning of Patagonia is because of the practice of hiring that it has. It hires those candidates who have outdoor passion (Bosco, 2017). It encourages its employees in order to take part in the internship programs in which the employees get the company’s support (Crooke, Csikszentmihalyi & Bikel, 2015). The company provides two months of paid leave to all the employees who take part in such programs in order to work for the non-profit organizations of their own choice (Samson, 2013). With the same, the human resource practices of Patagonia as well as the environmental passion have developed high employee commitment which helps the bottom line profit margin of Patagonia.
Results show one organisation to have the highest engagement level of an Lynda.com customers, determined by using an aggregate measure of usage, accounting for user logins and content consumption rates (Learning.linkedin.com. 2018).
MicroStrategy, a business intelligence company, with no company wide learning and development department, was redesigned when Rossi started at Microstrategy. The team translated the CEO’s vision into 19 e-learning pathways, covering skills such as sales, engineering, how to learn and mindfulness (Learning.linkedin.com. 2018). Classes also cover core technology platforms and business processes. Employees are regularly surveyed and data is also collated by Lynda.com to measure learning effectiveness and generate capability indexes. E-learning has many benefits to training and development. Utilisation of Lynda.com has enabled MicroStrategy to significantly reduce training costs as lynda.com is has a higher ROI than alternative training, increase training participation, and increase employee satisfaction and performance. E-learning also functions as a value-added employee benefit (Learning.linkedin.com. 2018),
The Australian broadcasting company, Special Broadcasting Service (SBS) also utilises lynda.com under strategic decision was made to streamline and enhance employee learning and development by making it targeted and individualised. Lance Whitworth, organisational development and learning consultant states that lynda.com will benefit SBS by supporting just-in-time learning and allowing employees to develop knowledge a specific skill / program as required (Featuredcustomers.com, 2018). Whitworth also noted “Another big advantage is searchable, time-coded transcripts and the fact that courses are divided into bite-size chapters,”. SBS uses Lynda.com to provide reports that help track and monitor usage, and enables employees to develop programing skills while developers in the SBS online team have been able to build an SBS mobile phone app on Android and iOS after learning via Lynda.com (Featuredcustomers.com, 2018).
Lynda.com enables companies to empower employee learning and develop skills in a wide variety of business and technology areas, as well as soft skills such as creativity, leadership, communication and creative thinking. Learning is self paced and self-motivated on Lynda.com.
Conclusion
Therefore, it can be concluded that there are different positive and negative influences of the e-learning activities that has been incorporated in Patagonia manufacturer organization. It was noticed that the learning techniques that were applied by Patagonia had few strengths and weaknesses of the training resources of Lynda.com. It was seen that the Patagonia faced some major challenges that included that there was lack of person to person interaction and there were different generational barriers as well. Furthermore, it was noticed that the strengths included that Lynda.com made easy to create different designs along with accelerating the career development as well. Furthermore, it was noticed that the practices that was undertaken by Patagonia contributed towards creating positive climate for transfer of training and learning. The main strength of the organization was to hire employees who provided high quality work. With the implementation and adoption of e-learning practices, the companies can create flexible options and the discussions can be conducted through chats and boards. However, the personal interactions is becoming limited and the authenticity becomes a huge problem for the company.
References:
Cdn.lynda.com. (2018). patagonia case study. [online] Available at: https://cdn.lynda.com/cms/asset/text/patagonia-case-study-665649463.pdf
Featuredcustomers.com. (2018). SBS Case Study. [online] Available at: https://www.featuredcustomers.com/media/CustomerCaseStudy.document/lyndacom_sbs_11841.pdf
Learning.linkedin.com. (2018). Introducing LinkedIn Learning, personalized eLearning for your organization. [online] Available at: https://learning.linkedin.com/lynda-for-business
Learning.linkedin.com. (2018). This Company’s Employees Use Lynda.com More Than Any of its Peers. Here’s Why.. [online] Available at: https://learning.linkedin.com/blog/engaging-your-workforce/this-company_s-employees-use-lynda-com-more-than-anyone-else–he
Lynda.com – from LinkedIn. (2018). Lynda: Online Courses, Classes, Training, Tutorials. [online] Available at: https://www.lynda.com/
Bosco, M. C. (2017). From Yosemite to a Global Market: How Patagonia, Inc. has Created an Environmentally Sustainable and Socially Equitable Model of Supply-Chain Management.
Chandler, D., & Werther Jr, W. B. (2013). Strategic corporate social responsibility: Stakeholders, globalization, and sustainable value creation. Sage Publications.
Crooke, M., Csikszentmihalyi, M., & Bikel, R. (2015). Leadership in a Complex World. Organizational Dynamics, 44(2), 146-155.
Ottman, J. (2017). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Routledge.
Samson, J. (2013). Scurvy martyrdom: Allen Gardiner and the Patagonian Mission. Journal for Maritime Research, 15(1), 55-62.
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.