Colorado State University Managing Distribution Channels Discussion

Question Description

I’m studying and need help with a Marketing question to help me learn.

Many companies start with one channel of distribution to get their products/services to their customers. Then as they grow and add new features and services to attract new target groups, they add new alternative channels.

It is a direct result of trying to be more customer-oriented. As different groups of customers begin to have needs that diverge from others, often a second or even third channel is developed to better serve the needs of all of a firm’s customers.

Think about your employer or your favorite store
Has it added other channels as it has grown?