American Winds Emotional Connection Matters More than Customer Satisfaction Discussion

Description

Read the HBR article “An Emotional Connection Matters More than Customer Satisfaction”. Respond to the following questions:

a.In your own words, briefly summarize the article in no more than five sentences.

b.Application: Identify a company/brand that are likely using the emotional-connection-based strategy. Describe and discuss to which emotional motivator(s) the firm/brand is trying to appeal.