American Winds Emotional Connection Matters More than Customer Satisfaction Discussion
- February 01, 2022/ Homework Tutors
Description
Read the HBR article “An Emotional Connection Matters More than Customer Satisfaction”. Respond to the following questions:
a.In your own words, briefly summarize the article in no more than five sentences.
b.Application: Identify a company/brand that are likely using the emotional-connection-based strategy. Describe and discuss to which emotional motivator(s) the firm/brand is trying to appeal.